Marketing Management - 11

Top of Form

LIST OF ATTEMPTED QUESTIONS AND ANSWERS



Multiple Choice Multiple Answer
Question
Major role of promotion is to :
Correct Answer
Persuade , Inform , Remind
Your Answer
Persuade , Inform , Remind

True/False
Question
A drive is a need that sufficiently presses a person to act
Correct Answer
True
Your Answer
True

True/False
Question
The key to successful new product introduction lies in a systems approach.
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
D in AIDA stands for :
Correct Answer
Desire
Your Answer
Desire

Multiple Choice Single Answer
Question
Higher the perceived quality of the product, higher will be the perceived price. Such products are called:
Correct Answer
Prestige
Your Answer
Prestige

Multiple Choice Single Answer
Question
It refers to formal and informal rules, regulations and procedures that complements the company structure
Correct Answer
Systems
Your Answer
Systems

Multiple Choice Single Answer
Question
The output of Stimulus Response Model is
Correct Answer
Product decision
Your Answer
Product decision

True/False
Question
Style of a company are the patterns of actions taken by members of top management over a period of time
Correct Answer
True
Your Answer
True

Select The Blank
Question
Buyer's response in ________ method may not be applicable in other markets
Correct Answer
Market tests
Your Answer
Market tests

True/False
Question
Services can be stored in inventory.
Correct Answer
False
Your Answer
False

True/False
Question
Consumer needs are matched with the company capabilities and goals in marketing process.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
The participants in a communication process are :
Correct Answer
Source , Recipient
Your Answer
Source , Recipient

Select The Blank
Question
________ is synonymous with non-recurrent data system(RDS)
Correct Answer
Market research
Your Answer
Market research

True/False
Question
Publicity is news carried in the mass media about a firm and its products, policies or actions.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
Product characteristics that influence channel selection are
Correct Answer
Complexity , Perishability , Weight
Your Answer
Complexity , Perishability , Weight

Multiple Choice Multiple Answer
Question
Limitations of Traditional cost accounting are
Correct Answer
Assumes factory as an isolated entity , It measures only the cost of producing
Your Answer
Assumes factory as an isolated entity , It measures only the cost of producing , It uses time as a unit of measure

Multiple Choice Single Answer
Question
A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer
Diet coke
Your Answer
Diet coke

Multiple Choice Multiple Answer
Question
Criteria for choosing distribution channels are :
Correct Answer
Market coverage , Control , Costs
Your Answer
Market coverage , Control , Costs

Match The Following
Question
Correct Answer
Your Answer
Wide market coverage is achieved.
Intensive distribution.
Intensive distribution.
Helps in the process of matching demand and supply.
Marketing channel
Marketing channel
No intermediaries between producer and consumer.
Direct channel
Direct channel
Combining two or more levels of a channel under one participant's control.
Vertical integration
Vertical integration

Select The Blank
Question
In production era , demand is ________ than supply
Correct Answer
Greater
Your Answer
Greater

Multiple Choice Multiple Answer
Question
How does 'structure' reduce external uncertainity arising out of human behaviour
Correct Answer
Research and planning , Forecasting
Your Answer
Division of labour , Departmentalisation

Match The Following
Question
Correct Answer
Your Answer
Many sellers and buyers and none of them have much effect on the total demand,supply and product's market price
Pure competition
Pure competition
Only one seller and no competition permitted legally
Monopoly
Pure monopoly
Few sellers but account for bulk of industry's sales
Oligopoly
Pure oligopoly
Many sellers and buyers and each seller's offering is somewhat different than others
Monopolistic
Oligopoly

Select The Blank
Question
________is a strong internal stimulus impelling action
Correct Answer
Drive
Your Answer
Belief

True/False
Question
Market segmentation is the decision to identify different groups that compose the market and to develop specific product for each of these groups.
Correct Answer
False
Your Answer
True

Multiple Choice Single Answer
Question
The frequency at which a product is used is called ?
Correct Answer
Usage rate
Your Answer
Usage rate

Multiple Choice Multiple Answer
Question
Types of psychological pricing are
Correct Answer
Prestige , Leader
Your Answer
Prestige , Leader

Multiple Choice Multiple Answer
Question
Planning of long term strategies are based on following factors:
Correct Answer
Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources
Your Answer
Opportunity , Strengths , Resources

Select The Blank
Question
________ is an important tool for planning and controlling the firm'a activities
Correct Answer
Sales Forecast
Your Answer
Sales Forecast

Select The Blank
Question
A speciality product is ________ intensively distributed than a shopping product
Correct Answer
Less
Your Answer
Less

Multiple Choice Single Answer
Question
It is the process of selecting people for company positions and developing skills and abilities for assignments in the company
Correct Answer
Staffing
Your Answer
Staffing

Select The Blank
Question
Specific ________ emerge from broad stratefgies
Correct Answer
Tactics
Your Answer
Objectives

Select The Blank
Question
The research objectives are stated as ________ to be tested
Correct Answer
Hypothesis
Your Answer
Hypothesis

Multiple Choice Multiple Answer
Question
Socio-cultural environment consists of
Correct Answer
Social class , Culture
Your Answer
Social class , Culture

Select The Blank
Question
________ of physical distribution activities increases it's productivity as well as of manufacturer.
Correct Answer
Automation
Your Answer
Automation

Multiple Choice Multiple Answer
Question
How does 'structure' reduce internal uncertainity arising out of human behaviour
Correct Answer
Control mechanism , Departmentalisation
Your Answer
Control mechanism , Departmentalisation , Specialisation

Multiple Choice Single Answer
Question
What factors constitute natural environment?
Correct Answer
Natural resources
Your Answer
Natural resources

Multiple Choice Multiple Answer
Question
For exchange to take place, which conditions must be satisfied ?
Correct Answer
Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party
Your Answer
Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party

True/False
Question
Internal records such as sales reports, cost and accounting information are expensive to obtain.
Correct Answer
False
Your Answer
False

Select The Blank
Question
Product ________ plays a major role in distribution strategy.
Correct Answer
Awareness
Your Answer
Packaging

Multiple Choice Multiple Answer
Question
Total cost includes :
Correct Answer
Fixed cost , Variable cost
Your Answer
Total cost , Fixed cost , Variable cost

True/False
Question
Demand for industrial goods fluctuate more than consumer demand
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
It is is the data which has been converted to a useful form for decision making
Correct Answer
Information
Your Answer
Information

True/False
Question
Product development includes starting another business or buy businesses outside of their current line.
Correct Answer
False
Your Answer
False

Select The Blank
Question
Skimming pricing involves________ risk.
Correct Answer
Low
Your Answer
Marginal

Multiple Choice Single Answer
Question
A in AIDA stands for :
Correct Answer
Awareness
Your Answer
Advertising

Multiple Choice Single Answer
Question
This pricing objective involves setting a low price to discourage entry of new firms.
Correct Answer
Stay out
Your Answer
Stay out

Multiple Choice Single Answer
Question
It is the process of influencing one's behaviour by sharing ideas, feelings and information.
Correct Answer
Communication
Your Answer
Promotion