Tuesday, September 8, 2009

Marketing Management - 16

LIST OF ATTEMPTED QUESTIONS AND ANSWERS


Select The Blank
Question ________ is an important tool for planning and controlling
the firm'a activities
Correct Answer Sales Forecast
Your Answer Sales Forecast


Multiple Choice Single Answer
Question These items are directly bought by industrial buyers from
producers rather than the middlemen
Correct Answer Expensive
Your Answer Non durables


Multiple Choice Single Answer
Question The greatest amount of satisfaction comes from which utility
Correct Answer Possession
Your Answer Possession


True/False
Question The key to successful new product introduction lies in a
systems approach.
Correct Answer True
Your Answer True


Match The Following
Question Correct Answer Your Answer

Ballast business Fit well but low opportunities Some fit and some
misfit

Gap analysis Difference between desired and projected performance
Difference between desired and projected performance

Corporate parenting Managing SBU's by a corporate Managing SBU's by a
corporate

Heartland business Give the highest priority Fit well but low
opportunities



Multiple Choice Multiple Answer
Question Aspects of political environment are :
Correct Answer Form of government adopted , Media and pressure
groups , Government stability
Your Answer Form of government adopted , Media and pressure groups ,
Government stability


Multiple Choice Single Answer
Question It limits the alternatives that a decision maker takes in a
given situation
Correct Answer Policy
Your Answer Policy


Select The Blank
Question ________ concept increases the efficiency of economic system
Correct Answer Marketing
Your Answer Marketing


Match The Following
Question Correct Answer Your Answer

Biogenetic needs Hunger, Thirst Hunger, Thirst

Actual self concept How person views himself How person views
himself

Others self concept How the person thinks others see him How the
person thinks others see him

Personality Deference, Autonomy Esteem, Recognition



True/False
Question Demand is highly elastic for industrial goods
Correct Answer False
Your Answer False


Multiple Choice Multiple Answer
Question What is Statistical Quality Control(SQC)
Correct Answer Identifies quality and productivity from a
production process , Identifies impact of any change on performance ,
Instantly spots malfunctions and show where they occur
Your Answer Identifies quality and productivity from a production
process , Integrates manufacturing with business strategy


Multiple Choice Single Answer
Question Production creates which type of utility
Correct Answer Form
Your Answer Time


Multiple Choice Single Answer
Question Who provides time and place utility?
Correct Answer Intermediary
Your Answer Supplier


Multiple Choice Single Answer
Question Marketer tries to seek what kind of response from the other
party?
Correct Answer Behavioural
Your Answer Behavioural


True/False
Question Systems are formal and informal rules and regulations that
complements the company structure
Correct Answer True
Your Answer True


Multiple Choice Multiple Answer
Question What is Marginal cost?
Correct Answer The additional cost of each unit of product , It
ignores non price competition , Marginal revenue is less than average
revenue
Your Answer The additional cost of each unit of product , Marginal
revenue is less than average revenue , It is useful for new products


True/False
Question In negotiated contracts, the bid selected by buyer is not
necessarily the lowest
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question In which phase of production era, the producer and consumer
are the same ?
Correct Answer Subsistence
Your Answer Subsistence


Multiple Choice Single Answer
Question Consumerism emerged in which era of Marketing?
Correct Answer Sales
Your Answer Marketing


True/False
Question Companies apply a variety of price adjustment strategies to
account for differences in customer segments and situations.
Correct Answer True
Your Answer True


Select The Blank
Question ________ of physical distribution activities increases it's
productivity as well as of manufacturer.
Correct Answer Automation
Your Answer Automation


Select The Blank
Question Competition tends to focus on ________ as a product moves
through its life cycle.
Correct Answer Price
Your Answer Sales volume


Multiple Choice Single Answer
Question Marketing arises from ?
Correct Answer Exchange
Your Answer Self production


True/False
Question After sales service is provided in a customer orirnted firm
Correct Answer True
Your Answer True


Select The Blank
Question ________ distribution is used when a small percentage of
customers account for a large part of sale.
Correct Answer Selective
Your Answer Exclusive


True/False
Question Changes in company structure also necessitates changes in
the systems in various degrees
Correct Answer True
Your Answer True


Multiple Choice Multiple Answer
Question A transaction takes place when
Correct Answer There is time and place of agreement , Two things of
value , Agreed upon conditions
Your Answer There is time and place of agreement , Two things of value ,
Agreed upon conditions


True/False
Question Consumer behaviour is more challenging across international
border.
Correct Answer True
Your Answer False


Multiple Choice Multiple Answer
Question Types of product classification
Correct Answer Consumables , Durables , Services
Your Answer Consumables , Durables , Services


True/False
Question Services can be stored in inventory.
Correct Answer False
Your Answer False


Select The Blank
Question A change in quantity demanded of a product is caused by a
change in its ________.
Correct Answer Price
Your Answer Demand


Multiple Choice Single Answer
Question This distribution is necessary for most convenience goods.
Correct Answer Intensive
Your Answer Integral


True/False
Question Change in company structure from divisional to matrix also
mean changes in the systems in various degrees
Correct Answer True
Your Answer True


Multiple Choice Multiple Answer
Question Total cost concept includes
Correct Answer Damaged goods , Inventory obsolescence ,
Transportation
Your Answer Damaged goods , Customer satisfaction , Transportation


Multiple Choice Multiple Answer
Question Money is invested by way of
Correct Answer Debt , Equity
Your Answer Debt , Equity , Return


Multiple Choice Single Answer
Question It is the most influential primary reference group shaping a
buyer's behaviour
Correct Answer Family
Your Answer Family


Select The Blank
Question ________ directs the flow of goods and services from the
producer to the ultimate consumer
Correct Answer Marketing
Your Answer Marketing


Multiple Choice Single Answer
Question These are moves that will pay off irrespective of what
happens in the future
Correct Answer No-regret moves
Your Answer No-regret moves


Select The Blank
Question ________ allowance is used to communicate about the values
of the product and special event
Correct Answer Promotion
Your Answer Promotion


Multiple Choice Multiple Answer
Question How does 'structure' reduce external uncertainity arising
out of human behaviour
Correct Answer Research and planning , Forecasting
Your Answer Forecasting , Division of labour , Departmentalisation


Select The Blank
Question Major reason for success for new product is ________
product.
Correct Answer Superior
Your Answer Correctly positioned


Multiple Choice Single Answer
Question Higher the perceived quality of the product, higher will be
the perceived price. Such products are called:
Correct Answer Prestige
Your Answer Prestige


Multiple Choice Single Answer
Question The most common criteria for classifying products is based
on
Correct Answer Buyer behaviour
Your Answer Target market


Multiple Choice Multiple Answer
Question Drawbacks of Survey of Buyer's intention method are
Correct Answer Exposure , Not accurate , Time consuming
Your Answer Exposure , Not accurate , Time consuming


Multiple Choice Single Answer
Question This method is more accurate for short term forecasts
Correct Answer Simple Trend Analysis
Your Answer Simple Trend Analysis


Multiple Choice Single Answer
Question A diet conscious person after playing football is thirsty.
He opts for :-
Correct Answer Diet coke
Your Answer Diet coke


Multiple Choice Multiple Answer
Question Marketing channels for consumer products is longer because
Correct Answer Number of consumers are more , Consumers buy smaller
quantities , Buying patterns of consumers is easy to detect.
Your Answer Number of consumers are more , Consumers buy smaller
quantities

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