Friday, January 30, 2009

Consumer Behaviour - 6

1. Any communication by experts in that fields makes that communication more:-

a)


b)


c)


d)


Enthusiastic

Attractive

Credible

Environment friendly

Choose all that Apply.

Marks : 2


2. Why marketers focus on high involvement decisions?

a)


b)


c)


d)


Marketers assume consumers to be equally involved as they are

They believe consumers do not think before they act

They believe consumers think before they act

They believe consumers act and then think


Marks : 2


3. Use of primary data saves more time as compared to secondary data.

True

False


5. in India has been the major cause for slow rise of consumerism .


6. is defined as repetitive behaviour in absence of evaluation of alternative choices.
Marks : 2


7. It is the source of strong inborn drives and urges :-

a)


b)


c)


d)


Super ego

Super id

Id

Ego




Choose all that Apply.

Marks : 2


8. Characteristics of EBM model are :-

a)


b)


c)


d)


Incoherent

Coherent

Flexible

Rigid


Choose all that Apply.

Marks : 2


9. Enculturation takes place through a process of instilling values from key institutions like :-

a)


b)


c)


d)


The family & school

Religious institutions

Offices & workplaces

Government Departments & Agencies


Marks : 2


10. Who wrote this" Consumerism is shame of the total marketing concept "?

a)


b)


c)


d)


Ralph Nader

Peter Drucker

Karl Marx

Philip Kotler


11. The washing powder brand maximum used in India is :-

a)


b)


c)


d)


Wheel

Surf

Nirma

Tide




12. The basic levels of organisational buyers are :-

a)


b)


c)


d)


Purchaser

Initiator

Gatekeeper

Buyer


13. There is a close relationship between brand loyalty and habit.

True

False


14. Employment growth in agriculture is as low as %.

Marks : 2


15. It is the selection, organisation and interpretation of marketing and environmental stimuli into a cohesive picture :-

a)


b)


c)


d)


Perception

Attitude

Behaviour

Personality


Marks : 2


15. It is the selection, organisation and interpretation of marketing and environmental stimuli into a cohesive picture :-

a)


b)


c)


d)


Perception

Attitude

Behaviour

Personality


16. has opened new avenue in collection of data in actual users.

17.



1. Cognitive learning
1. Intentional learning

2. Routinzed decision making
2. Incidental learning

3. Secondary stimulus
3. Habit

4. Information through exhibitions, print media
4. Conditioned stimuli

5. Insight

6. Stimulus and response







18. Characteristics of learning process are :-

a)


b)


c)


d)


Change in behaviour, temporary or permanent

Continuously evolves

No change in behaviour

Change in behaviour based on experience




18. Characteristics of learning process are :-

a)


b)


c)


d)


Change in behaviour, temporary or permanent

Continuously evolves

No change in behaviour

Change in behaviour based on experience


Marks : 2


19. It is a strong stimuli that forces action :-

a)


b)


c)


d)


Cues

Response

Drives

Stimuli


20. Nicosia model establishes a link between organisation and its prospective .

1. Today's consumers are greatly influenced by those individuals with whom they share :-

a)


b)


c)


d)


Some common traits & Values

Behavioural peculiarities

Same financial worth

Monetary relationships


22. It is based on differential threshold of a consumer :-

a)


b)


c)


d)


JND

Absolute threshold

Threshold level

Limen




23. gradually leads to brand loyalty.

24.



1. Primary Data
1. External agency

2. ORG
2. Source

3. Survey
3. MIS

4. Consumer Research
4. Data collection method

5. Internal/Govt. agency

6. Analysis of information









25. Characteristics of brand loyal consumers are :-

a)


b)


c)


d)


Over confident

Self confident

Store loyal

Not store loyal


26. There are high chances of product failure if product categorisation is not there in consumer's mind.

True

False


27. Higher level helps in understanding consumer behavior.



Eng lang,sophistication,selective behaviour 29. Caste influence is in rural India.

Pre-purchase decision are unimportant as compared to post purchase decision.

29. Caste influence is in rural India.

True

False


30. are interested in knowing the feedback of consumers.

31. In which model, a consumer may select a product that satisfies few attributes which he considers important?

a)


b)


c)


d)


Conjunctive model

Lexicographic model

Expectancy value model

Quantitative model


32. Research provides insight about customer's perception about the competition.

True

False




33. Brand beliefs & brand evaluation are identical in nature.

True

False


34. Minority group consumers tend to be more barnd loyal.

True

False


35. Attitudes are in nature.


36. Which are the varoius types of risks?

a)


b)


c)


d)


Financial risk

Physiological risk

Psychological risk

Physical risk


37. Who is the ' father ' of modern consumer movement?

a)


b)


c)


d)


John F Kennedy

Bill Clinton

Peter Drucker

Ralph Nader


37. The popular tea brand maximum used in India is :-

a)


b)


c)


d)


Tata

Lipton

Brooke Bond

Taj


38. Organisational buyers do not have a uniform demand.

True

False






Marks : 2


39. Measures by government to protect the interests of consumer are :-

a)


b)


c)


d)


Expansion of public sector

Expansion of private sector

Statutory regulation

Restrictive trade practices


40. Critical information required at ' after sales' level to enhance consumer satisfaction are :-

a)


b)


c)


d)


Prompt redressal

Repair and maintenance

Consumer follow up

Courteous and attentive service


41. Reasons for rural urban disparities are:-

a)


b)


c)


d)


Low priority to agriculture

High priority to agriculture

Success of land reforms

Failure of land reforms


42. Buying pattern is greatly influenced by :-

a)


b)


c)


d)


Greater pressures from the Society

Pressures from the Govt

Pressures from the manufacturer

Greater Time Management pressures




43. Characteristics of rural market in relation to dependency on Nature are :-

a)


b)


c)


d)


High dependence on natural factors for livelihood

Abundance of natural resources

Low dependence on natural factors for livelihood

Scarcity of natural resources


44. Organisational buyers totally depend on consumer demands.

True

False


45. gives clues to the firm about what existing or prospective customers think.





46. Study of CB is more complex in India due to multilingual, multicultural& ethical status.

True

False


47. Opinion Leaders are looked upon by others as :-

a)


b)


c)


d)


Sales Agents

Manufacturers workforce

Trend setters

Political Leaders


48. When the product is important to consumer but its benefits are not clear, the operating principle is perceptual vigilance.

True

False


Marks : 2


49. Greater the degree of brand loyalty, less important are situational factors.

True

False


Marks : 2


50. The objective of this Act is to protect the interests of consumers by establishing consumer councils for settlement of consumer disputes :-

a)


b)


c)


d)


Consumer Protection Act 1986

Consumer Protection Act 1989

Statutory regulation

MRTP Act , 1969

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