Friday, January 30, 2009

Consumer Behaviour - 5

2.



1. Aggression, hunger, sex
1. Id

2. Sensing-thinking type personality
2. Own decision maker

3. Sensitive thinking
3. Dogmatism

4. Intuitive thinking
4. Optimum stimulation level

5. Least price conscious

6. Short term consideration







3. The ego defensive function of attitude explains how attitudes the ego from anxieties & threats.

4. Characteristics of rural market in relation to marketing stimuli are :-

a)


b)


c)


d)


Low product exposure

Low brand awareness

High rate of retail outlets

Low rate of retail outlets


4. Characteristics of rural market in relation to marketing stimuli are :-

a)


b)


c)


d)


Low product exposure

Low brand awareness

High rate of retail outlets

Low rate of retail outlets


. Feedback is a very critical element for service oriented industries.

True

False


7. To create product differentiation, manufacturers have to continuously their products

8. Unforeseen factors that can affect supplies/purchase are :-

a)


b)


c)


d)


Labour

Cash flow

Bankruptcy

Technical problem


9. It is the data which is collected at first hand either by the researcher or by some other person for the study purpose :-

a)


b)


c)


d)


Primary data

Secondary data

Direct data

Indirect data


10. It is the individual's self concept :-

a)


b)


c)


d)


Super ego

Super id

Id

Ego


11. Cultural values are dynamic in nature.

True

False


12. Human process that is included in the EBM model is :-

a)


b)


c)


d)


Purchase

Satisfaction

Memory

Exposure






13. It is the process wherein all employees of the firm are required to interact directly with customers :-

a)


b)


c)


d)


Orientation

Satisfaction

Value

Delight


13. It is the process wherein all employees of the firm are required to interact directly with customers :-

a)


b)


c)


d)


Orientation

Satisfaction

Value

Delight


15. Theories based on the principle of perceptual equilibrium are :-

a)


b)


c)


d)


Social judgement theory

Heider's balance theory

Cognitive theory

Cognitive dissonance theory


16. Attribution theory attributes behaviour to the :-

a)


b)


c)


d)


Situation

Product

Price

Promotion


16. Attribution theory attributes behaviour to the :-

a)


b)


c)


d)


Situation

Product

Price

Promotion


Marks : 2


18. Cognitive learning theory is relevant for convenience products.

True

False


Marks : 2


19. If the outcome of post purchase experience is in line with the expectation, it is called :-

a)


b)


c)


d)


High discrepancy

Low discrepancy

Positive discrepancy

Negative discrepancy




20. Marketing research is a part of consumer research which in turn is a part of product research.

True

False


21. When the product benefits are clear cut, the operating principle is perceptual defense.

True

False


22. Super ego operates both at the conscious and unconscious level.

True

False



23. Trait theory is based on the following assumptions :-

a)


b)


c)


d)


Relatively stable behavioual tendencies among individuals

Difference in the degree to behavioural tendencies

Relative differences help in characterising their personalities

Emotional relationship between consumer and brand




24. Attitudes with of involvement are relatively easier to change.


25.



1. Perceived risk 4 1. Company specific problems

2. Degree of centralisation 1 2. Product specific problem

3. Perceptual distortion 6 3. Human behaviour

4. Unforeseen factors 5 4. Decides number of members in DMU

5. Breakdown, bankruptcy

6. Influences expectations










26.



1. Complaint resolution mechanism
1. Regular process

2. Marketer's challenge
2. Integration with decision making level

3. Xerox synonymous with photocopy machine
3. General level expectation

4. Market research
4. Category level expectation

5. Satisfaction of each customer

6. Brand level expectation







Marks : 2


27. If the outcome of post purchase experience is not in line with the expectation, it is called :-

a)


b)


c)


d)


High discrepancy

Low discrepancy

Positive discrepancy

Negative discrepancy


Marks : 2


28. An individual receives inputs in what form?

a)


b)


c)


d)


Cues

Response

Drives

Stimuli


29. Consumers in U.S are exposed to ads in a day.


30. Consumption rituals are series of symbolic behaviour that :-

a)


b)


c)


d)


Occur in sequence

Are repeated frequently

Resemble religious rituals

Induce God fearing sentiments


31. has a symbolic meaning tied to consumer values.


32. Industries in India depend to a major extent on :-

a)


b)


c)


d)


Company's profit margin

Infrastructure

Weather

Rainfall


33. Price perceptions influence the purchasing behaviour of consumer.

Marks : 2


34. Characteristics of Reference price :-

a)


b)


c)


d)


Static

Changes

More knowledge more price range

More knowledge less price range


35. Land reforms are largely failure in India.

True

False


36. A Social class is .

37. Expectations related to reliability, durability, style etc of the product is at which level?

a)


b)


c)


d)


General

Category

Transaction

Brand


38. Local, state, central regulations etc are factors affecting organisational buying behaviour.

39. Information about a new product stored in bits and pieces in consumer's mind is called .




Marks : 2


40. Customer expectation built up from a particular class of product is at which level?

a)


b)


c)


d)


General

Category

Transaction

Brand


41. Factors affecting perceived risks about the product are :-

a)


b)


c)


d)


New product

Technologically complex

High price

Low price


43. Getting new customers is more economical than retaining the existing customers.

True

False


Marks : 2


44. Marketers try to associate their product with symbols of :-

a)


b)


c)


d)


Achievement

Other brands & products

Foreign brands & products

Personal development


Marks : 2


45. More members will be involved in decision making if the problem is an extentive one.

True

False




Marks : 2


46. It is relatively difficult to change :-

a)


b)


c)


d)


Weak attitudes

Strong attitudes

All attitudes

Typical attitudes


47. Types of personality are :-

a)


b)


c)


d)


Extrovert

Leading

Following

Introvert


48. Consumerism in India has not progressed due to following reasons :-

a)


b)


c)


d)


High literacy rate

Ignorance

Consumerism disorganised

Wealth imbalance in the country




48. Consumerism in India has not progressed due to following reasons :-

a)


b)


c)


d)


High literacy rate

Ignorance

Consumerism disorganised

Wealth imbalance in the country




50. Expectations built up at the time of transaction between company and consumer is at which level ?

a)


b)


c)


d)


General

Category

Transaction

Brand


51. Customer buys the product with following minimum attributes :-

a)


b)


c)


d)


Reliable delivery

Durable

Style

Luxury


52. The rank of India among other countries in the world has gone down in terms of poverty, unemployment and level of development after independence.

True

False


53. The behaviourist theory gives little emphasis on consumer .




54. How is stimulus generalisation used for brand leveraging?

a)


b)


c)


d)


Extension of brand under successful brand

Extension of brand under upcoming brand

Extension in a different product category

Extension in a different product mix


Marks : 2


55. Repetition is important in case of :-

a)


b)


c)


d)


Convenience goods

Speciality goods

Shopping goods

Unsought goods


56. Customer satisfaction process includes following steps :-

a)


b)


c)


d)


Attractive sales team

Product purchase

After sales service

Repeat purchase


57. is used as a means of maintaining regular contact and dialogue with the consumer.

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