Friday, January 30, 2009

Consumer Behaviour - 4

Match The Following
Question Correct Answer Your Answer

Smell Cosmetics and food products Cosmetics and food products

Feel Paper products, fabrics Paper products, fabrics

Red colour Warm and sensual Warm and sensual

Blue colour Cool and friendly Cool and friendly



Question Correct Answer Your Answer

Intuitive thinking Least price conscious Least price conscious

Aggression, hunger, sex Id Id

Sensing-thinking type personality Own decision maker Own decision maker

Sensitive thinking Short term consideration Short term consideration

Question Correct Answer Your Answer

Market research Regular process Regular process

Complaint resolution mechanism Integration with decision making level Integration with decision making level

Marketer's challenge Satisfaction of each customer Satisfaction of each customer

Xerox synonymous with photocopy machine Brand level expectation Brand level expectation

Match The Following
Question Correct Answer Your Answer

Market research Regular process Regular process

Complaint resolution mechanism Integration with decision making level General level expectation

Marketer's challenge Satisfaction of each customer Satisfaction of each customer

Xerox synonymous with photocopy machine Brand level expectation Category level expectation

Match The Following
Question Correct Answer Your Answer

No black marketing Social responsibility Social responsibility

Infancy stage Consumerism Consumerism

Statutory regulation Trade Marks and Merchandise Marks Act, 1958 Trade Marks and Merchandise Marks Act, 1958

Full time forcing Variation of tie-up sales Variation of tie-up sales


Match The Following
Question Correct Answer Your Answer

Reports by Federation of Indian Chambers of Commerce Non-government publication Government publication

Types of data Primary and secondary Primary and secondary

New product launch Non routine problem Communication problem

Survey research Communication problem Non-government publication

Formal product Image, quality etc of company

Traditional organisation No customer complaints handling

Feedback Service oriented industries

Customer orientation Maximum customer delight

Multiple suppliers Avoid the possibility of supplier failure

Buying centre roles Influencer, buyer, decider, gatekeeper, initiator

Buying centre Decision makers

Breakdown High opportunity cost

Question Correct Answer Your Answer

Survey Data collection method Internal/Govt. agency

Consumer Research Analysis of information Analysis of information

Primary Data Source Data collection method

ORG External agency Internal/Govt. agency
Question Correct Answer Your Answer

Physical risk Risk to human body Risk to human body

Psychological risk Risk of losing self esteem Risk of losing self esteem

Social risk Risk in purchasing items which enhance social attractiveness Risk in purchasing items which enhance social attractiveness

Performance risk the purchased product not achieving desired results the purchased product not achieving desired results

Market research Regular process Regular process
Complaint resolution mechanism Integration with decision making level
Marketer's challenge Satisfaction of each customer
Xerox synonymous with photocopy machine Brand level expectation

No black marketing Social responsibility
Infancy stage Consumerism
Statutory regulation Trade Marks and Merchandise Marks Act 1958
Full time forcing Variation of tie-up sales

Match The Following
Question Correct Answer Your Answer

Brand Ambassadors Celebrities in different fields Celebrities in different fields

Sacred consumption Consumption of goods that promote beauty Consumption of goods that promote beauty

Secular consumption Promotes technology Promotes technology

Opinion leaders Involve in social activity Involve in social activity

Match The Following
Question Correct Answer Your Answer

Intuitive thinking Least price conscious Least price conscious

Aggression, hunger, sex Id Id

Sensing-thinking type personality Own decision maker Own decision maker

Sensitive thinking Short term consideration Short term consideration

Match The Following
Question Correct Answer Your Answer

No black marketing Social responsibility Social responsibility

Infancy stage Consumerism Consumerism

Statutory regulation Trade Marks and Merchandise Marks Act, 1958 Trade Marks and Merchandise Marks Act, 1958

Full time forcing Variation of tie-up sales Variation of tie-up sales
Match The Following
Question Correct Answer Your Answer

Reports by Federation of Indian Chambers of Commerce Non-government publication Government publication

Types of data Primary and secondary Primary and secondary

New product launch Non routine problem Communication problem

Survey research Communication problem Non-government publication

Match The Following
Question Correct Answer Your Answer

Formal product Image, quality etc of company Services bought by the consumer

Traditional organisation No customer complaints handling Image, quality etc of company

Feedback Service oriented industries Maximum customer delight

Customer orientation Maximum customer delight Customer benefits and experience of service


Match The Following
Question Correct Answer Your Answer

Brand Ambassadors Celebrities in different fields Celebrities in different fields

Sacred consumption Consumption of goods that promote beauty Consumption of goods that promote beauty

Secular consumption Promotes technology Is type of standard consumption

Opinion leaders Involve in social activity Involve in social activity
Match The Following
Question Correct Answer Your Answer

Market research Regular process Regular process

Complaint resolution mechanism Integration with decision making level Satisfaction of each customer

Marketer's challenge Satisfaction of each customer Integration with decision making level

Xerox synonymous with photocopy machine Brand level expectation Brand level expectation

Question Correct Answer Your Answer

Advance info and knowledge on products leads to Reduction in brand loyalty Are same as olden times

Today's male purchasing roles Include childcare and involvement in cooking also Imply no change in Buying Patterns

Today's female purchasing roles Are changed because of more financial independence Reduction in brand loyalty

Greater time pressures for individuals result in More convenience utilization thru use of vending machines / internet buying etc More convenience utilization thru use of vending machines / internet buying etc

Match The Following
would like the Question Correct Answer Your Answer

Optimum stimualtion level is less than the present status Relief seeking Relief seeking

Ideal self image How they would like to see themselves How they actually see them

Optimum stimulation level is more than present status Restless How they would like to see themselves

Optimum stimulation level is equal to present living status Satisfied How they society to see them
Match The Following
Question Correct Answer Your Answer

Unforeseen factors Breakdown, bankruptcy Decides number of members in DMU

Perceived risk Decides number of members in DMU Breakdown, bankruptcy

Degree of centralisation Company specific problems Influences expectations

Perceptual distortion Influences expectations Product specific problem
The Following
Question Correct Answer Your Answer

Brand Ambassadors Celebrities in different fields Celebrities in different fields

Sacred consumption Consumption of goods that promote beauty Consumption of goods that promote beauty

Secular consumption Promotes technology Promotes technology

Opinion leaders Involve in social activity Involve in social activity
Match The Following
Question Correct Answer Your Answer

Unforeseen factors Breakdown, bankruptcy Breakdown, bankruptcy

Perceived risk Decides number of members in DMU Decides number of members in DMU

Degree of centralisation Company specific problems Company specific problems

Perceptual distortion Influences expectations Influences expectations
Match The Following
Question Correct Answer Your Answer

Formal product Image, quality etc of company Maximum customer delight

Traditional organisation No customer complaints handling No customer complaints handling

Feedback Service oriented industries Image, quality etc of company

Customer orientation Maximum customer delight Customer benefits and experience of service
Match The Following
Question Correct Answer Your Answer

Ideal self image How they would like to see themselves How they would like to see themselves

Optimum stimulation level is more than present status Restless Restless

Optimum stimulation level is equal to present living status Satisfied Satisfied

Optimum stimualtion level is less than the present status Relief seeking Relief seeking

Match The Following
Question Correct Answer Your Answer

Formal product Image, quality etc of company Image, quality etc of company

Traditional organisation No customer complaints handling No customer complaints handling

Feedback Service oriented industries Service oriented industries

Customer orientation Maximum customer delight Maximum customer delight


Match The Following
Question Correct Answer Your Answer

Unforeseen factors Breakdown, bankruptcy Breakdown, bankruptcy

Perceived risk Decides number of members in DMU Decides number of members in DMU

Degree of centralisation Company specific problems Company specific problems

Perceptual distortion Influences expectations Influences expectations

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