Marketing Management - 7

Select The Blank
Question
________ planning determines the number , location and ownership of warehouses.
Correct Answer
Warehouse
Your Answer
Logistics
Select The Blank
Question
Competition tends to focus on ________ as a product moves through its life cycle.
Correct Answer
Price
Your Answer
Sales volume
Select The Blank
Question
________ eliminates the risk of losing customer's goodwill
Correct Answer
One price policy
Your Answer
Leader pricing
Match The Following
Question
Correct Answer
Your Answer
Air-freight
It is the best quality type of transportation available.
The advantage is low cost for heavy and bulky commodities that have relatively a low value in relation to weight.
Inventory carrying cost
It increases as the quantity ordered increases.
The advantage is speed and flexibility in carrying small loads.
Order processing cost
It decreases as the quantity ordered increases.
It decreases as the quantity ordered increases.
Pipe-line
It is used to transport petroleum products to refineries.
It is used to transport petroleum products to refineries.
Multiple Choice Multiple Answer
Question
Conditions for a Successful Communication are :
Correct Answer
Sender transmits message , Receiver receives message
Your Answer
Receiver receives message , Message has meaning
Select The Blank
Question
________ leads to market fragmentation.
Correct Answer
Competition
Your Answer
Test marketing
Select The Blank
Question
Concentration on that segment of market which has the maximum number of people is called ________
Correct Answer
Market fallacy
Your Answer
Market differentiation
Multiple Choice Single Answer
Question
Feedback is fastest in which of the following channels:
Correct Answer
Personal selling
Your Answer
Newspaper
True/False
Question
Marketing concept provides a balance to the exchange process within the social system
Correct Answer
True
Your Answer
False
Select The Blank
Question
________ routinely performs all functions on recurrent, internal and external data
Correct Answer
Recurrent data system(RDS)
Your Answer
Non-recurrent data system(NDS)
Multiple Choice Single Answer
Question
Profits are negative in which stage of product life cycle?
Correct Answer
Introductory
Your Answer
Introductory
Multiple Choice Single Answer
Question
Higher the perceived quality of the product, higher will be the perceived price. Such products are called:
Correct Answer
Prestige
Your Answer
Unsought
True/False
Question
Marketing involves a backward communication from consumer to producer
Correct Answer
True
Your Answer
False
Multiple Choice Multiple Answer
Question
Characteristics of Effective segmentation
Correct Answer
Actionable , Measurable , Accessible
Your Answer
Actionable
Multiple Choice Single Answer
Question
Recession stage in business cycle is also called
Correct Answer
Slowdown
Your Answer
Slowdown
Multiple Choice Single Answer
Question
This strategic posture plays a leadership role in establishing how the industry operates
Correct Answer
Shapers
Your Answer
Adapters
Multiple Choice Single Answer
Question
Producer--->Wholesaler--->Retalier--->Consumer is a common channel for :
Correct Answer
Chocolates
Your Answer
Iron pipes
True/False
Question
Product concept testing through physical presentation increase the reliability of test.
Correct Answer
True
Your Answer
False
Match The Following
Question
Correct Answer
Your Answer
Deep Assortment
Carrying a product family in depth, drawing on many producer's output
Contract awarded to lowest bidder
Exclusive Assortment
Carrying the line of only one manufacturer
Carrying a product family in depth, drawing on many producer's output
Open bid
Contract awarded to lowest bidder
Carrying many unrelated product lines
Negotiated Contract
Direct negotiation with one or more companies covering project and terms
Direct negotiation with one or more companies covering project and terms
Multiple Choice Single Answer
Question
In which stage of product life cycle , reference group influence is strong in product and brand choice
Correct Answer
Growth
Your Answer
Introductory
Multiple Choice Multiple Answer
Question
Commercial sources have following sources
Correct Answer
Advertising , Packaging , Sales persons
Your Answer
Mass media
Multiple Choice Multiple Answer
Question
The reseller's assortment influences it's
Correct Answer
Marketing mix , Customer mix , Supplier mix
Your Answer
Customer mix
Select The Blank
Question
________ exists when a few large independent firm accounts for bulk of an industry's sales.
Correct Answer
Oligopoly
Your Answer
Monopoly
True/False
Question
Consumer behaviour is more challenging across international border.
Correct Answer
True
Your Answer
True
Multiple Choice Multiple Answer
Question
Income,occupation,education, age,marital status are factors of which type of segmentation?
Correct Answer
Geographic , Demographic
Your Answer
Geographic , Psychographic , Behavioural
True/False
Question
"Idea screening" stage reduces the number of ideas based on company's criteria.
Correct Answer
True
Your Answer
False
Multiple Choice Multiple Answer
Question
Concept of marketing includes study of
Correct Answer
Transaction , Transfer , Exchange
Your Answer
Transaction , Transfer
Multiple Choice Multiple Answer
Question
A transaction takes place when
Correct Answer
There is time and place of agreement , Two things of value , Agreed upon conditions
Your Answer
One thing of value , Two things of value
Multiple Choice Multiple Answer
Question
Shorter distribution channel results in
Correct Answer
Reduced costs , Limited market coverage
Your Answer
High costs , High market coverage
Select The Blank
Question
________ provides more information than Advertising and is relatively inexpensive.
Correct Answer
Publicity
Your Answer
Personal selling
Select The Blank
Question
________ concept increases the efficiency of economic system
Correct Answer
Marketing
Your Answer
Production
Multiple Choice Single Answer
Question
General Electric Matrix is divided into how many cells
Correct Answer
9
Your Answer
4
Multiple Choice Multiple Answer
Question
The various variations of Negotiated contract are
Correct Answer
Cost plus pricing , Fixed price , Fixed price and incentive
Your Answer
Cost plus pricing , Variable Price
Multiple Choice Single Answer
Question
It focusses on one or more selected market segments and develops separate marketing mix for each segment
Correct Answer
Target Marketing
Your Answer
Target Marketing
Multiple Choice Single Answer
Question
In this market, organisation acquires goods for the purpose of renting to others at profit
Correct Answer
Reseller Market
Your Answer
Industrial Market
Multiple Choice Single Answer
Question
The frequency at which a product is used is called ?
Correct Answer
Usage rate
Your Answer
EOQ
Select The Blank
Question
________ are difficult to change
Correct Answer
Attitudes
Your Answer
Beliefs
Multiple Choice Multiple Answer
Question
Characteristics for effective market segmentation are:
Correct Answer
Actionable , Measurable , Accessible
Your Answer
Dependable , Actionable , Measurable
Multiple Choice Multiple Answer
Question
What is Statistical Quality Control(SQC)
Correct Answer
Identifies quality and productivity from a production process , Identifies impact of any change on performance , Instantly spots malfunctions and show where they occur
Your Answer
Identifies impact of any change on performance
True/False
Question
A company's pricing objectives are influenced by time and circumstances
Correct Answer
True
Your Answer
False
Multiple Choice Single Answer
Question
Marketer tries to seek what kind of response from the other party?
Correct Answer
Behavioural
Your Answer
Transfer
True/False
Question
The hypothesis may prove to be either right or wrong
Correct Answer
True
Your Answer
False
Select The Blank
Question
________ method is suitable for products with a stable demand pattern
Correct Answer
Simple trend analysis
Your Answer
Market tests
Multiple Choice Single Answer
Question
The traditional approach towards uncertainity is
Correct Answer
Binary
Your Answer
Unitary
True/False
Question
Buyers are geographically concentrated in the consumer market.
Correct Answer
False
Your Answer
False
True/False
Question
In negotiated contracts, the bid selected by buyer is not necessarily the lowest
Correct Answer
True
Your Answer
True
True/False
Question
Market foreacsts are available from sources like government
Correct Answer
False
Your Answer
False