System Management Accounting: Marketing Research(Set-IV)

Showing posts with label Marketing Research(Set-IV). Show all posts

Monday, September 28, 2009

Marketing Research - 11

HAPPY GANDHI JAYANTI

http://smsmantra.blogspot.com/2009/10/gandhi-jayanti-sms.html

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Match The Following Question
Correct Answer
Your Answer

Determine the specific data to be sought
Statement of research purpose
Statement of research purpose

Questionnaire structure
Funnel approach
Funnel approach

Physical characteristic of questionnaire
Typography
Typography

Pretesting
Eliminate flaws
Eliminate flaws

Select The Blank
Question
A factor's eigne value is the sum of________ of factor loading.
Correct Answer
Square
Your Answer
Square

Select The Blank
Question
Retail Store Audit is a quantitative feedback on________.
Correct Answer
Consumer buying patterns
Your Answer
Consumer buying patterns

True/False
Question
Rural SEC Grid is based on Education and Monthly Household Income
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
A nonhierarchical clustering procedure determines a cluster centre & then
groups all objects within a prespecified threshold value from centre is
known as :-
Correct Answer
Segmental threshold method
Your Answer
Segmental threshold method

Select The Blank
Question
In ________ forecast, he collects all information in his mind and based on
his vast experience he makes forecast.
Correct Answer
Munshi
Your Answer
Munshi

Select The Blank
Question
In cluster analysis linkage is based on ________distance or neighbour rule
Correct Answer
Minimum
Your Answer
Minimum

Multiple Choice Multiple Answer
Question
A town can be classified on the basis of population as
Correct Answer
Class I , ClassIII , Metro
Your Answer
Class I , ClassIII , Metro

Multiple Choice Multiple Answer
Question
A Questionnaire can be termed as "Good" when :-
Correct Answer
The respondent can understand the question , The respondent has the
necessary information to answer the questions , If the respondent is willing
to provide the necessary information
Your Answer
The respondent can understand the question , If the respondent is willing to
provide the necessary information , It is visually attractive with good
layout

True/False
Question
Simple tabulation is the relationship between two or more variables.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
The respondent is shown clippings of advertisements in which Brand names are
deleted. He is then asked to identify the Brand and the media where it
appeared. This is known as :-
Correct Answer
Recognition Test
Your Answer
Recognition Test

True/False
Question
Balance Sheet is an internal unpublished data.
Correct Answer
False
Your Answer
False

Select The Blank
Question
Descriptive research requires the ________ analysis.
Correct Answer
Quantitative
Your Answer
Qualitative

True/False
Question
Market Research & Marketing Research can be used interchangeably.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
District Gazetteer Giving the information about population, public
enterprises, development etc. is an example of :-
Correct Answer
Government Publications
Your Answer
Government Publications

True/False
Question
The client or organization should answer the queries of cost v/s benefits of
research.
Correct Answer
True
Your Answer
False

Multiple Choice Single Answer
Question
Retail Store Audit uses :-
Correct Answer
Random multistratified sampling
Your Answer
Random multistratified sampling

Multiple Choice Multiple Answer
Question
Non hierarchical procedure of cluster analysis further has other subtypes
like:-
Correct Answer
Sequential threshold , Parallel threshold , Optimizing partitioning
Your Answer
Parallel threshold , Optimizing partitioning

Multiple Choice Single Answer
Question
Subscribers to Retail Store Audit(RSA) receive the report :-
Correct Answer
Monthly
Your Answer
Monthly

Select The Blank
Question
The assumption that the respondents externalization is the process of his
internalization is observed in ________.
Correct Answer
Thematic Apperception Test
Your Answer
Thematic Apperception Test

Multiple Choice Single Answer
Question
Variables such as age, number of customers scales, costs, heights etc. can
be measured by
Correct Answer
Ratio Scale
Your Answer
Ratio Scale

Multiple Choice Single Answer
Question
The arrangement of data items in a numerical sequence either ascending or
descending order is :-
Correct Answer
An array
Your Answer
An array

Multiple Choice Single Answer
Question
Point of Purchase(POP) is researched through :-
Correct Answer
Forced Exposure Test
Your Answer
Forced Exposure Test

Select The Blank
Question
The significance of Market Research is increasing due to shift from ________
competition.
Correct Answer
Price to non price
Your Answer
Price to non price

Select The Blank
Question
Factor analysis is based on linear relationship through which ________ is
derived.
Correct Answer
Factor loading
Your Answer
Factor loading

Multiple Choice Single Answer
Question
Informal interview is also known as :-
Correct Answer
In-depth interview
Your Answer
In-depth interview

Multiple Choice Multiple Answer
Question
Specialized techniques of Market Research include :-
Correct Answer
National Readership survey , Forced Exposure test , Consumer Panels
Your Answer
National Readership survey , Consumer Panels

Select The Blank
Question
The responsibility of a client towards a research firm include ________.
Correct Answer
Disclosure of relevant proprietary data
Your Answer
Disclosure of relevant proprietary data

Multiple Choice Single Answer
Question
What is the publication Report?
Correct Answer
A Report with style, content according to the magazine and journals.
Your Answer
A Report with style, content according to the magazine and journals.

Multiple Choice Multiple Answer
Question
Semantic Differential Scale can be used for :-
Correct Answer
Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel
Taj , Rating the success of a new software
Your Answer
Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel
Taj , Rating the success of a new software

Select The Blank
Question
Data interpretation requires ________ and logical skills.
Correct Answer
Qualitative
Your Answer
Quantitative

True/False
Question
The starting point of the semantic differential scale is neutral.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
The result of Exploratory Research is :-
Correct Answer
Development of Hypotheses
Your Answer
Development of Hypotheses

True/False
Question
Reports printed by the professional bodies are external unpublished data.
Correct Answer
False
Your Answer
False

Match The Following
Question
Correct Answer
Your Answer

Ranking
Several alternatives compared with each other at same time
Quantify a qualitative data

Scaling technique
Quantify a qualitative data
Several alternatives compared with each other at same time

Double barreled questions
Several responses at once
Several responses at once

Checklist
Check one or more of the responses listed for answers
Check one or more of the responses listed for answers

Select The Blank
Question
Association technique is a type of ________.
Correct Answer
Projective technique
Your Answer
Projective technique

True/False
Question
Clarity in report writing should be there to avoid vagueness and
misinterpretation.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
Transcribing data is involved :-
Correct Answer
Coding sheet on the disk , Transferring the coded data from the
questionnaires , Coding sheet on to magnetic tapes or directly into
computers
Your Answer
Transferring the coded data from the questionnaires , Coding sheet on to
magnetic tapes or directly into computers

Multiple Choice Multiple Answer
Question
What are the factors to be considered in cluster analysis?
Correct Answer
Limited number of clusters due to limitation of market potential , Clusters
are not water tight compartment , Evaluating the quality of cluster is
difficult
Your Answer
Limited number of clusters due to limitation of market potential , Clusters
are not water tight compartment , Evaluating the quality of cluster is
difficult

Select The Blank
Question
For the semantic differential scale the central point of the scale is a
________.
Correct Answer
Neutral Point
Your Answer
Neutral Point

Multiple Choice Single Answer
Question
A multivariate Statistical technique that uses a class of procedures for
data reduction & summarization is known as :-
Correct Answer
Factor analysis
Your Answer
Factor analysis

Multiple Choice Multiple Answer
Question
Issues which a Doctors seeks regarding a product are :-
Correct Answer
Amount of Drugs required , Indications for prescription , Efficiency over
all time needed for drug concentration in the body
Your Answer
Amount of Drugs required , Indications for prescription , Efficiency over
all time needed for drug concentration in the body

True/False
Question
Ratio scale does not have a zero point.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
Spreading the sample through the entire population following a regular
pattern is known as :-
Correct Answer
Systematic sampling
Your Answer
Systematic sampling

True/False
Question
This question is based on the case study of "THE BOOKSHOP". The Bookshop had
a strong position in the textbook market.
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
Pretesting of Questionnaire includes testing of :-
Correct Answer
Question content , Time taken to answer questions , Categorisation
Your Answer
Question content , Time taken to answer questions , Categorisation

Select The Blank
Question
In online surveys,________ works like focus groups.
Correct Answer
Chat sessions
Your Answer
Chat sessions

Marketing Research - 10

Question

In MDS, when input data is ratio scaled, it is called as non-metric MDS.

Correct Answer

False

Question

Projective techniques draw inferences about :-

Correct Answer

Personality structure , Marketing situation , Deep seated biases

Question

Dichotomous form of questions can be observed in :-

Correct Answer

Branching questions , Qualifying questions , Opening questions

Question

Industrial product research was earlier restricted to :-

Correct Answer

Demand Forecasting

Question

A questionnaire can be filled through different means like :-

Correct Answer

Observation , Personal interview , Telephone interview

Question

Mean or average value is used to estimate when data have been collected using :-

Correct Answer

Interval or ratio scale

Question

The respondent may refuse to answer a question if he feels it is invading his privacy or has no legitimate purpose. The researcher considers such issues at which stage of the Questionnaire design?

Correct Answer

Evaluating the Question content

Question

The National Readership Survey(NRS) investigates :-

Correct Answer

Readership by income levels , Readership by Duplication , Readership per copy of publication

Question

Factor analysis is based on linear relationship through which ________ is derived.

Correct Answer

Factor loading

Question

In cluster analysis linkage is based on ________distance or neighbour rule

Correct Answer

Minimum

Question

This question is based on the case study of "BOOK JACKET". The Publishers found that the market ________.

Correct Answer

Was biased towards higher socio-economic group

Question

Which of the following are the research obligations to the client?

Correct Answer

Honest and clear reporting , Briefing regarding study limitation , Explanation of Report Conclusions and aiding client's application

Question

Stimulated Test Marketing can be used in :-

Correct Answer

Product Concept testing , Pilot study before National launch , Packaging Appropriateness

Question

"Consumer Panel" is a specialized market research technique.

Correct Answer

False

Question

Retail Store Audit is a quantitative feedback on________.

Correct Answer

Consumer buying patterns

Question

Cluster Sampling is Non-probability sampling

Correct Answer

False

Question

While determining the interviewing process, the researcher is confronted with :-

Correct Answer

Ascertaining the communication media

Question

The Retail Store Audit does not measure:-

Correct Answer

Brand loyalty

Question

Correct Answer

Your Answer

Determine the specific data to be sought

Statement of research purpose

Questionnaire structure

Funnel approach

Physical characteristic of questionnaire

Typography

Pretesting

Eliminate flaws

Final draft

Question

Retail Store Audit(RSA) divides India into 4 zones and 22 states.

Correct Answer

True

Question

Market & Sales Analysis helps management in :-

Correct Answer

Developing company's sales plan (short and long term) , Setting standards of sales performance , Estimating total sales force needed in future

Question

Sales representative work load depends on average order size.

Correct Answer

True

Question

In MDS, when the input data is in nominal form, it is called as non-metric MDS.

Correct Answer

True

Question

In data analysis, the analysis methods are :-

Correct Answer

Examine difference , Analyze experimental data , Investigate association

Question

The ________ objectives are derived from research objectives.

Correct Answer

Data

Question

A nonhierarchical clustering procedure determines a cluster centre & then groups all objects within a prespecified threshold value from centre is known as :-

Correct Answer

Segmental threshold method

Question

What are the disadvantages of Secondary Data?

Correct Answer

Inaccuracy , Incompleteness , Unit of Measurement

Question

Interpretation of results is highly subjective in ________.

Correct Answer

Projective techniques

Question

The responsibility of a client towards a research firm include ________.

Correct Answer

Disclosure of relevant proprietary data

Question

What is the publication Report?

Correct Answer

A Report with style, content according to the magazine and journals.

Question

Non hierarchical procedure of cluster analysis further has other subtypes like:-

Correct Answer

Sequential threshold , Parallel threshold , Optimizing partitioning

Question

A good Research Design should ensure that the data is gathered :-

Correct Answer

Accurately , Timely , Economically

Question

Data of market research cannot be maintained :-

Correct Answer

Without experienced and educated research staff

Question

Most of the organizations hire outside agencies to carry out extensive research.

Correct Answer

True

Question

Checklists are useful for :-

Correct Answer

Factual data

Question

Subscribers to Retail Store Audit(RSA) receive the report :-

Correct Answer

Monthly

Question

Spices Export Promotion World Trade Center is based at

Correct Answer

Cochin

Question

Data cleaning is done through extensive checks for________.

Correct Answer

Consistency and treatment of missing responses

Question

The over counter drugs are those which the consumers buy their own with Doctors advice

Correct Answer

False

Question

________ loading is the corelation between a Factor and variable.

Correct Answer

Factor

Question

Correct Answer

Your Answer

Bharat Leather Corpn. Ltd.

Agra

Cashew Corporation Of India Ltd.

Cochin

Cement Corporation Of India Ltd.

New Delhi

Automotive Research Association Of India

Pune

Question

In pre launch research of Pharmaceutical products, it is conducted for

Correct Answer

Clinical trials under controlled parameters for efficiency and side effects

Question

________ type of question allow response in affirmative or negative.

Correct Answer

Dichotomous

Question

The retail store audits and prescription audits carried out by ORG are like ________ at all chemists .

Correct Answer

FMCG PRODUCTS

Question

Technical jargon should be used when unavoidable.

Correct Answer

True

Question

Specialized techniques of Market Research include :-

Correct Answer

National Readership survey , Forced Exposure test , Consumer Panels

Question

This question is based on the case study of "RESEARCH ON CONSUMER PRODUCTS". What are the highlights of the study?

Correct Answer

Competition from major players well entrenched in the market , Inferences about socio-economic status of consumer was to be found , Company wanted to manufacture watches