System Management Accounting: Marketing Research

Question

In MDS, when input data is ratio scaled, it is called as non-metric MDS.

Correct Answer

False

Question

Projective techniques draw inferences about :-

Correct Answer

Personality structure , Marketing situation , Deep seated biases

Question

Dichotomous form of questions can be observed in :-

Correct Answer

Branching questions , Qualifying questions , Opening questions

Question

Industrial product research was earlier restricted to :-

Correct Answer

Demand Forecasting

Question

A questionnaire can be filled through different means like :-

Correct Answer

Observation , Personal interview , Telephone interview

Question

Mean or average value is used to estimate when data have been collected using :-

Correct Answer

Interval or ratio scale

Question

The respondent may refuse to answer a question if he feels it is invading his privacy or has no legitimate purpose. The researcher considers such issues at which stage of the Questionnaire design?

Correct Answer

Evaluating the Question content

Question

The National Readership Survey(NRS) investigates :-

Correct Answer

Readership by income levels , Readership by Duplication , Readership per copy of publication

Question

Factor analysis is based on linear relationship through which ________ is derived.

Correct Answer

Factor loading

Question

In cluster analysis linkage is based on ________distance or neighbour rule

Correct Answer

Minimum

Question

This question is based on the case study of "BOOK JACKET". The Publishers found that the market ________.

Correct Answer

Was biased towards higher socio-economic group

Question

Which of the following are the research obligations to the client?

Correct Answer

Honest and clear reporting , Briefing regarding study limitation , Explanation of Report Conclusions and aiding client's application

Question

Stimulated Test Marketing can be used in :-

Correct Answer

Product Concept testing , Pilot study before National launch , Packaging Appropriateness

Question

"Consumer Panel" is a specialized market research technique.

Correct Answer

False

Question

Retail Store Audit is a quantitative feedback on________.

Correct Answer

Consumer buying patterns

Question

Cluster Sampling is Non-probability sampling

Correct Answer

False

Question

While determining the interviewing process, the researcher is confronted with :-

Correct Answer

Ascertaining the communication media

Question

The Retail Store Audit does not measure:-

Correct Answer

Brand loyalty

Question

Correct Answer

Your Answer

Determine the specific data to be sought

Statement of research purpose

Questionnaire structure

Funnel approach

Physical characteristic of questionnaire

Typography

Pretesting

Eliminate flaws

Final draft

Question

Retail Store Audit(RSA) divides India into 4 zones and 22 states.

Correct Answer

True

Question

Market & Sales Analysis helps management in :-

Correct Answer

Developing company's sales plan (short and long term) , Setting standards of sales performance , Estimating total sales force needed in future

Question

Sales representative work load depends on average order size.

Correct Answer

True

Question

In MDS, when the input data is in nominal form, it is called as non-metric MDS.

Correct Answer

True

Question

In data analysis, the analysis methods are :-

Correct Answer

Examine difference , Analyze experimental data , Investigate association

Question

The ________ objectives are derived from research objectives.

Correct Answer

Data

Question

A nonhierarchical clustering procedure determines a cluster centre & then groups all objects within a prespecified threshold value from centre is known as :-

Correct Answer

Segmental threshold method

Question

What are the disadvantages of Secondary Data?

Correct Answer

Inaccuracy , Incompleteness , Unit of Measurement

Question

Interpretation of results is highly subjective in ________.

Correct Answer

Projective techniques

Question

The responsibility of a client towards a research firm include ________.

Correct Answer

Disclosure of relevant proprietary data

Question

What is the publication Report?

Correct Answer

A Report with style, content according to the magazine and journals.

Question

Non hierarchical procedure of cluster analysis further has other subtypes like:-

Correct Answer

Sequential threshold , Parallel threshold , Optimizing partitioning

Question

A good Research Design should ensure that the data is gathered :-

Correct Answer

Accurately , Timely , Economically

Question

Data of market research cannot be maintained :-

Correct Answer

Without experienced and educated research staff

Question

Most of the organizations hire outside agencies to carry out extensive research.

Correct Answer

True

Question

Checklists are useful for :-

Correct Answer

Factual data

Question

Subscribers to Retail Store Audit(RSA) receive the report :-

Correct Answer

Monthly

Question

Spices Export Promotion World Trade Center is based at

Correct Answer

Cochin

Question

Data cleaning is done through extensive checks for________.

Correct Answer

Consistency and treatment of missing responses

Question

The over counter drugs are those which the consumers buy their own with Doctors advice

Correct Answer

False

Question

________ loading is the corelation between a Factor and variable.

Correct Answer

Factor

Question

Correct Answer

Your Answer

Bharat Leather Corpn. Ltd.

Agra

Cashew Corporation Of India Ltd.

Cochin

Cement Corporation Of India Ltd.

New Delhi

Automotive Research Association Of India

Pune

Question

In pre launch research of Pharmaceutical products, it is conducted for

Correct Answer

Clinical trials under controlled parameters for efficiency and side effects

Question

________ type of question allow response in affirmative or negative.

Correct Answer

Dichotomous

Question

The retail store audits and prescription audits carried out by ORG are like ________ at all chemists .

Correct Answer

FMCG PRODUCTS

Question

Technical jargon should be used when unavoidable.

Correct Answer

True

Question

Specialized techniques of Market Research include :-

Correct Answer

National Readership survey , Forced Exposure test , Consumer Panels

Question

This question is based on the case study of "RESEARCH ON CONSUMER PRODUCTS". What are the highlights of the study?

Correct Answer

Competition from major players well entrenched in the market , Inferences about socio-economic status of consumer was to be found , Company wanted to manufacture watches

System Management Accounting

Monday, September 28, 2009

Marketing Research - 10

No comments:

Post a Comment