Cases in Marketing Management - 7

LIST OF ATTEMPTED QUESTIONS AND ANSWERS




True/False

Question
This question is from the case study "Air Cool India Ltd." : The launch got delayed because the dealers were not ready.

Correct Answer
False

Your Answer
False



Multiple Choice Single Answer

Question
This question is from the case study "Solar Energy" : What is the Product Benefit of a Solar operated Products?

Correct Answer
Saves electricity & Money

Your Answer
Saves electricity & Money



Multiple Choice Single Answer

Question
This question is from the case study "Saloni - Chocolates" : Developing Contacts with the local schools was a :-

Correct Answer
PR Activty

Your Answer
Promotional Activity



Multiple Choice Multiple Answer

Question
This question is from the case study "Wall Mart - Logistic Leader" : What problems did Wall Mart faced in some markets?

Correct Answer
Lack of Historical data , Inexperienced manpower

Your Answer
Lack of Historical data , Inexperienced manpower



True/False

Question
This question is from the case study "Ice-Kool" : Studying consumer behavior is important to any business.

Correct Answer
True

Your Answer
True



Multiple Choice Multiple Answer

Question
This question is from the case study "Paramount Fertilisers" : Why was the production of four products suspended ?

Correct Answer
They were uneconomical , Seasonal , Poor Product life cycles

Your Answer
They were uneconomical , Seasonal , Poor Product life cycles



True/False

Question
This question is from the case study "Vacuum Flasks" : The company has state of the art plant with a Japanese collaboration.

Correct Answer
True

Your Answer
True



Select The Blank

Question
This question is from the case " Coca-Cola " : Analysts felt that Belgian recall was the worst________ problem.

Correct Answer
Public Relations

Your Answer
Public Relations



Match The Following

Question
Correct Answer
Your Answer



Marriott International
International hospitality giant
International hospitality giant



Sukhi and Bhoopy
Brand name "S&B"
Brand name "S&B"



Crunchy and Crispy Ltd.
Processed food business
Processed food business



Pratima Ltd.
WPDC-3 Waterproof Disposal Camera
WPDC-3 Waterproof Disposal Camera





Select The Blank

Question
This question is from the case study "Shri Krishnan Ranganathan" : Between 1978 & 1994 Glow had under gone six ________.

Correct Answer
Brand extensions

Your Answer
Brand extensions



Select The Blank

Question
This question is from the case study "Food Processing Industry" : According to union, the worker was employed as sweeper & not ________.

Correct Answer
Wet sweeper

Your Answer
Wet sweeper



Multiple Choice Single Answer

Question
This question is from the case study "Indian Aluminium Company" : What was the target Audience for Super Wrap?

Correct Answer
Housewives

Your Answer
Housewives



Multiple Choice Multiple Answer

Question
This question is from the case study "Job Satisfaction" : What was the effect of Jayant continuing in the same job?

Correct Answer
Frustration , Demoralisation

Your Answer
Frustration , Demoralisation



Multiple Choice Multiple Answer

Question
This question is from the case study "Marriott International" : Who were the established competitors of Marriott?

Correct Answer
Holiday Inn , Ramada , Quality Inn

Your Answer
Holiday Inn , Ramada , Quality Inn



Multiple Choice Single Answer

Question
This question is from the case "Coca-Cola" : Coke's products were banned from sale in Belgium because :-

Correct Answer
They made more than 100 children ill

Your Answer
They made more than 100 children ill



Select The Blank

Question
This question is from the case study " Sukhi and Bhoopy" : Sukhi and Bhoopy are engaged in ________sports equipments.

Correct Answer
Manufacture and selling

Your Answer
Manufacture and selling



Multiple Choice Multiple Answer

Question
This question is from the case "Ethel Graff" : Why do Europeans come to India to work?

Correct Answer
Indian Experience matter in International market , Challenge of working in Unfamiliar environment

Your Answer
Challenge of working in Unfamiliar environment , Indian Experience matter in International market



Multiple Choice Single Answer

Question
This question is from the case study "Blue Shield Company" : What type of promotion was planned in high sale period by Benson & Johnson?

Correct Answer
Discount offer

Your Answer
Discount offer



Multiple Choice Single Answer

Question
This question is from the case study "Blue Shield Company" :What problem is faced by Benson & Johnson?

Correct Answer
Retailers could not sell the stocks

Your Answer
Retailers could not sell the stocks



Multiple Choice Single Answer

Question
This question is from the case study "Samadhan Sakhali Udyog" : Samadhan Sakhali Udyog's Distribution channel contains :-

Correct Answer
Own Chain of Shops

Your Answer
Own Chain of Shops



Multiple Choice Single Answer

Question
This question is from the case study "Lubri - Smooth Ltd." : At what stage of Product Life Cycle the product A-20 is?

Correct Answer
Maturity

Your Answer
Maturity



Multiple Choice Single Answer

Question
This question is from the case study "Fast Page Communication" : Pagers are facing stiff resistance from :-

Correct Answer
Family members

Your Answer
Family members



Multiple Choice Single Answer

Question
This question is from the case "General Motors Asia-Pacific" : What is Maruti's benefit to these car manufacturers?

Correct Answer
They can source the components cheap

Your Answer
They can source the components cheap



Select The Blank

Question
This question is from the case study "Mr. Ramrao Panase" :According to Mr. D'Costa, if the business is to be expanded it has to have a marketing team and a ________.

Correct Answer
Distribution Network

Your Answer
Distribution Network



True/False

Question
This question is from the case study "Mr. Rajiv Goyal" : The market for light engineering products was shrinking.

Correct Answer
False

Your Answer
False



Multiple Choice Single Answer

Question
This question is from the case study "Fluid Control Devices Ltd.": The Market Share of Fluid Control Devices in Pumps in year 1968 was :-

Correct Answer
0.33

Your Answer
0.33



Multiple Choice Single Answer

Question
This question is from the case " Mr Dinesh Kapoor " : What segment is Mr. Kapoor planning to enter?

Correct Answer
Gymnasium

Your Answer
Gymnasium



Select The Blank

Question
This question is from the case study "Organic Marketing Initiatives and Rural Development" :The rapid increase in production of ________ is creating new and complex challenges.

Correct Answer
Organic Food

Your Answer
Organic Food



Multiple Choice Multiple Answer

Question
This question is from the case "Ethel Graff" : The company plans to increase the intake of Europeans in India because :-

Correct Answer
In India they cost only 25 % , Attrition is only 15 %

Your Answer
In India they cost only 25 % , Attrition is only 15 % , They know the language



Select The Blank

Question
This question is from the case study "Thompson & Thompson" : The name was decided as Thompson & Thompson to encash the ________.

Correct Answer
Brand Equity

Your Answer
Brand Equity



True/False

Question
This question is from the case study "Atlas Marketing (P) Ltd." :Atlas marketing is a direct marketing firm.

Correct Answer
True

Your Answer
True



True/False

Question
This question is from the case study "Chocolates" : Kitkat & Perk are available in all towns at national level.

Correct Answer
False

Your Answer
False



Multiple Choice Multiple Answer

Question
This question is from the case study "A cooperative milk union" :Why couldn't the dairy get qualified people?

Correct Answer
It was in rural area , Rural area did not have urban facilities

Your Answer
It was in rural area



Multiple Choice Single Answer

Question
This question is from the case "Harish Patel" : What is the advantage of Kandla Port in electronics exports?

Correct Answer
Seepz zone

Your Answer
Seepz zone



Multiple Choice Single Answer

Question
This question is from the case study "Auto fast" : In which area was the company looking to gain dominance?

Correct Answer
Factory CNC machines

Your Answer
Factory automation equipment



True/False

Question
This question is from the case study "Hotel Black Pearl" :Since the opening of 'Saphire' the business of Black Pearl is remarkably affected.

Correct Answer
True

Your Answer
True



Match The Following

Question
Correct Answer
Your Answer



Chap-Pals is a brand name in
Leather footware industry
Leather footware industry



Marketing Orientation
Quality control technique-JIT manufacturing system
Quality control technique-JIT manufacturing system



Saloni - Chocolates
Distributor of special cadies
Distributor of special cadies



Fit-Fit exerciser equipment
Sold in urban localities to higher middle class
Sold in urban localities to higher middle class



Currently Samadhan Sakhali Udyog is
Operating through 4800 own retail stores
Operating through 4800 own retail stores





Select The Blank

Question
This question is from the case study "Raja Consultants Ltd." : The characteristics of the consumer panel were to be used for predicting the behavious of the ________.

Correct Answer
Population

Your Answer
Population



Multiple Choice Single Answer

Question
This question is from the case study "Banarasidas" :What concept did Banarasidas applied in satisfying customers?

Correct Answer
Customisation

Your Answer
Customisation



Multiple Choice Single Answer

Question
This question is from the case "The Real Thing" : Coca Cola pursued aggressive Global Branding by way of :-

Correct Answer
Creative placement of its logo

Your Answer
Attractive packaging



Multiple Choice Single Answer

Question
This question is from the case study "Deepak Pharmaceuticals" : What regulation did Mr. Khanna introduced immediately after joining?

Correct Answer
Checks with the orders

Your Answer
Advance payment for the orders



Select The Blank

Question
This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct dealers who were appointed as ________.

Correct Answer
Distributors

Your Answer
Distributors



Multiple Choice Multiple Answer

Question
This question is from the case study "Blue Shield Company" :Which medium were used to popularise the offer by Benson & Johnson?

Correct Answer
TV , News papers

Your Answer
TV , News papers



Multiple Choice Multiple Answer

Question
This question is from the case study "Paramount Fertilisers" : What was the tie up between Paramount & Pennsylvania?

Correct Answer
Sales & Distribution , Marketing

Your Answer
Sales & Distribution , Marketing



True/False

Question
This question is from the case study "ABC Company" : The Indian middle class is about 1/3rd of population.

Correct Answer
True

Your Answer
True



Select The Blank

Question
This question is from the case study "Anveshi - The Rural Development Organisation" :Anveshi worked in villages which are ________

Correct Answer
Economically vulnerable.

Your Answer
Economically vulnerable.



Multiple Choice Multiple Answer

Question
This question is from the case study "Air Cool India Ltd." : The test marketing was decided in Mumbai :-

Correct Answer
To see product Performance , Was done for 2 months

Your Answer
To see product Performance , Was done for 2 months

PGDBA - 3rd Sem Specialization - Marketing: Cases in Marketing Management - 2

• This question is from the case study "Ajanta Biscuits" : In which segments is Ajanta Biscuit currently present?
  Glucose , Salted
  
• This question is from the case study "Priya Automobiles" : Supriya was generation bike & was comparable with competition.
  True
  
• This question is from the case "General Motors Asia-Pacific" : With the global alliance The three car manufacturers in India can :-
  Share each other's products , Commonly buy components , Do cross branding
  
• This question is from the case study "Second Generation System" : What are the product benefits of second generation computers?
  4 to 16 times more storage , Could be used as word processors , Could operate sophisticated programs
  
• This question is from the case study "Samadhan Sakhali Udyog" : Samadhan Sakhali Udyog's Distribution channel contains :-
  Own Chain of Shops
  
• This question is from the case study "Public Distribution" :What is PDS?
  Public Distribution System
  
• This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct dealers who were appointed as ________.
  Distributors
  
• This question is from the case study "Ashoka Sports Ltd." :What are the expectations of Ashoka from the retailers?
  Premium service , Quality display
  
• This question is from the case study "Priya Automobiles" :What must have affected the performance of Mr. Jain?
  No incentives in cash
  
• This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted.
  True
  
• This question is from the case study "Solar Energy" : What is the Product Benefit of a Solar operated Products?
  Saves electricity & Money
  
• This question is from the case study "Marico Industry" :
  Marico Industry's marketing strategy - Acquire more FMCG brands
  Marico is big player in - Hair care market
  Marico took over - "Anti-Lice" Shampoo - Medikar
  
• This question is from the case study "Lubri - Smooth Ltd." : As a promotional strategy the owner believes in :-
  Sampling
  
• This question is from the case study "Fast Page Communication" : Pagers are facing stiff resistance from :-
  Family members
  
• This question is from the case study "Anveshi - The Rural Development Organisation" :Anveshi had special concern for women & underprivileged.
  True
  
• This question is from the case study "Fluid Control Devices Ltd.": The Market Share of Fluid Control Devices in Pumps in year 1968 was :-
  0.33
  
• This question is from the case study "Huge Electronics" :Due to rapid ________ the company organisation chart was constantly changing.
  Growth
  
• This question is from the case study "Health Club" : The membership of club is adversly affected because:-
  Death in swimming pool
  
• This question is from the case study "The Cold Ice-Cream Company" : The marketing team felt that the use of coupon will result in greater ________.
  Brand Awareness
  
• This question is from the case study "Mr Satish" :Satish's firm enjoys good reputation because of :-
  Quality
  
• This question is from the case study "Air Cool India Ltd." : The test marketing was decided in Mumbai :-
  To see product Performance , Was done for 2 months
  
• This question is from the case " The Real Thing " : The name Coca Cola was registered as ________.
  Trade mark
  
• This question is from the case study "Konkan Trading Company" : What was the request of Trade Union of Konkan Trading Company?
  Promote the worker who is good in other sports
  
• This question is from the case study "Lubri - Smooth Ltd." : At what stage of Product Life Cycle the product A-20 is?
  Maturity
  
• This question is from the case study "Wall Mart" : Wall Mart is the largest chain of outlets in the world.
  True
  
• This question is from the case study "Wall Mart - Logistic Leader" : What was Wall Mart offering when it started?
  High Quality Products & Service , Low Prices
  
• This question is from the case " The Real Thing " : Esteemed Brain Tonic & Intellectual Beverage was the ________ of the brand.
  Positioning
  
• This question is from the case study "Mr. Ramrao Panase" :According to Mr. D'Costa, if the business is to be expanded it has to have a marketing team and a ________.
  Distribution Network
  
• This question is from the case study "Saif Runs" :The market can expand if the price is ________.
  Competitive
  
• This question is from the case study "Priya Automobiles" : The financial scheme was beneficial for ________ by employees in different organisations.
  Group booking
  
• This question is from the case study "Hotel Black Pearl" : Current customer profile of Hotel Pearl is :-
  Middle & Upper Middle class
  
• This question is from the case study "Watts & Volts Ltd." : Regional manager was responsible for developing new products.
  True
  
• This question is from the case study "Moonlight Ltd." : What were the two types of distribution followed by the company?
  Direct sales to wholesalers , Redistribution to retailers
  
• This question is from the case study "Anveshi - The Rural Development Organisation" :Anveshi worked in villages which are ________
  Economically vulnerable.
  
• This question is from the case study " Air India " : The idea suggested by one employee of Air India was to :
  Provide telephone service on board
  
• This question is from the case "Laxmi Mills " : The main product benefit offered by kardi Oil is :-
  Low cholesterol
  
• This question is from the case study "Saloni - Chocolates" : Developing Contacts with the local schools was a :-
  PR Activty
  
• This question is from the case study "Collaborative Product Development in E-Commerce" :What did collaborative development involve?
  Sharing product design , Sharing Engineering documents
  
• This question is from the case study "ABC Company" : The Indian middle class is about 1/3rd of population.
  True
  
• This question is from the case study "Bags & Baggage's Ltd." : Bags & Baggage Ltd. Always preferred to give discounts to ________.
  Consumer
  
• This question is from the case study "Channels of Distribution" : What were the two product qualities of Joshi & Deshpande's product over competition?
  Superior quality , Lower price
  
• Chap-Pals is a brand name in - Leather footware industry
  Marketing Orientation - Quality control technique-JIT manufacturing system
  Saloni - Chocolates - Distributor of special cadies
  Fit-Fit exerciser equipment - Sold in urban localities to higher middle class
  Currently Samadhan Sakhali Udyog is - Operating through 4800 own retail stores
  
• This question is from the case " Seven Species" : WTO ruled that United States was wrong in prohibiting import from three countries.
  True
  
• This question is from the case study "AR Sons" :Mr Sandeep felt that Internet plus mail order can attain popularity.
  True
  
• This question is from the case study "Indian Aluminium Company" : What was the target Audience for Super Wrap?
  Housewives
  
• This question is from the case study "Elevator Grant" : ________ for elevators was considered as a prerequisite prior to entry.
  Market Research
  
• This question is from the case study "Shree Ganesh Detergents" : What are the product benefits of the detergent of Shree Ganesh?
  better quality , cheaper price , Less harmful to arms
  

PGDBA - 3rd Sem Specialization - Marketing: Cases in Marketing Management - 1.2

• This question is from the case study "Pratima Ltd." : The product WPDC-3 with the price of Rs 300/- perfectly fits into the current product range of Pratima Ltd.
  False
• This question is from the case study "Innovation & Improvisation" : 3 M encouraged everyone to become product champions.
  True
• Divya Bhaskar - The third Gujarati daily newspaper to be launched
  This question is from the case study "The Marketing of Divya Bhaskar" : Pre launch activites & Strategies - To create awareness for Divya Bhaskar & establish brand image
  Key fingings of survey - Their newspaper is average in all respects
  Post survey phase - Order bookings crossed a record mark of 2 lac.
• This question is from the case study "Deepak Pharmaceuticals" : What was the effect of slashed advertising?
  Profits increased , Reserves increased
• This question is from the case "The Real Thing" : Coke used think Global act Local policy by way of :-
  Locally manufacturing product , Creating country/ region specific advertising , Pricing the product differently in Different countries
• This question is from the case study "Dream Launch of Ford Escort" : What was the percieved difference between petrol & diesel version of Escort?
  Petrol is underpowered than diesel
• This question is from the case study "Paramount Fertilisers" : What facility was offered to Paramount as a special case?
  More credit
• This question is from the case study "Bharat Research Development Corporation" : The major area of dissent in case of BRDC was lack of marketing data.
  True
• This question is from the case study "Ray Ltd." : What were the product differences in Super & Crystal?
  Different Formulation , Different packaging
• This question is from the case study "Thompson & Thompson" : The study showed that the market for prickly heat powder is declining.
  False
• This question is from the case study " Raja Consultants Ltd." : What did Raja Consultants started with?
  Consultancy
• This question is from the case study "Suc Seed Plantation" : M/S Suc Seed have always believed in Excellence Through ________.
  Innovation
• This question is from the case study "Delana Hosiery Works" :The owner of the company believed in ________ human relations.
  Informal
• This question is from the case study "Job Satisfaction" : What was the effect of Jayant continuing in the same job?
  Frustration , Demoralisation
• This question is from the case study "Shakti Fitness" :The profitability is highest for :-
  Jogging
• This question is from the case study "Priya Automobiles" :Why did the company started loosing the market?
  New Fuel efficient bike introduced
• This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted.
  True
• This question is from the case study "Roshni Lamp Makers Ltd." : What are the product benefits of electronic ballast?
  Reduces energy consumption , Increases efficiency , Increases tube life
• This question is from the case study "Kamlesh & Laltu" : What is the current product constraint of kamlesh & Laltu?
  One Type & One size
• This question is from the case study "Mr. Anna Patil" : Mr Anna Patil's farm was ________.
  Canal irrigation
• This question is from the case study "U.P. Mini Computers" : Zenith suggested a research in India to decide on ________.
  Product Mix
• This question is from the case study "Tasty Biscuits Pune" : The positive points of this company were :-
  Good Quality , Good Distribution , Good Promotion
• This question is from the case study "Fluid Control Devices Ltd." : Fluid Control Devices has current image of a manufacturer of :-
  Petrol Pumps
• This question is from the case study "The Cold Ice-Cream Company" : What is the promotional offer on the new product?
  Rs 6/- Off Coupon
• This question is from the case " Coca-Cola " : Analysts felt that Belgian recall was the worst________ problem.
  Public Relations
• This question is from the case study "Ray Ltd." : The marketing director wanted Ray Ltd. to diversify in Biscuits.
  False
• This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct dealers who were appointed as ________.
  Distributors
• This question is from the case study "Chocolates" :CDM tried to break ________ that chocolates are only for children.
  Consumer mindset
• This question is from the case study "Wall Mart" : Wall Mart is the largest chain of outlets in the world.
  True
• This question is from the case study "Shakti Fitness" :Shakti Fitness offers an opportunity to the citizens of maintaining good health through ________.
  Exercise

PGDBA - 3rd Sem Specialization - Marketing: Cases in Marketing Management - 1.1

• This question is from the case study "Mr. Ramrao Panase" :The sales rep of the company did not recommend the termination of Sujata & Anil because :-
  The demand may get disturbed
• In initial years the concentration is in - Northern reagion
  This question is from the case study "Switchex Company" : Switchex company manufactures - Entire range of awitchgear products
  Pricing strategy - Lower than the competitors by 8-10%
  Its Pune office headed by - Mr. Patil
• This question is from the case study "Mahesh Pharmaceuticals" : What are the responsibilities of Propaganda Stockiest?
  Distribute the medicines , Get medicines prescribed by the doctors
• This question is from the case " Seven Species" : Which countries were banned from exporting shrimps?
  India , Pakistan
• This question is from the case study "Deepak Pharmaceuticals" : Why did Mr. Khanna slashed Ad budget?
  Supply shorter than demand
• This question is from the case study "The Kellogg Company" :To increase sales in Brazin the marketing director had to create a ________ breakfast habit.
  Nutritious
• This question is from the case study "Challenger Sports" : If a particular cricket star fails then this leads to :-
  less sale of bats with his photo , High inventories
• This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted.
  True
• 
  This question is from the case study "Sukhi and Bhoopy" : Using S & B brand name for the new products produced in the new sewing machine is called Brand Extension.
  True
• 
  This question is from the case study "Air Cool India Ltd." : The test marketing was decided in Mumbai :-
  To see product Performance , Was done for 2 months
• 
  This question is from the case study "Seema Leather" : Indian leather industry is facing problem of :-
  Modernisation
• 
  This question is from the case study "Konkan Trading Company" : Why was the officer promoted by 5 grades?
  Extraordinary Sports performance
• 
  This question is from the case study "Atlas Marketing (P) Ltd." :Atlas marketing is a direct marketing firm.
  True
• 
  This question is from the case study "Suc Seed Plantation" :M/S Suc Seed are innovator - manufacturers & not too expert in ________ technique.
  Marketing
• 
  This question is from the case study "ABC A Major Beverages Company" : The arrangement between ABC & CCA is ________.
  CCA will market ABC brands with their own
• 
  This question is from the case study "Mr. Vikrant Modi" : In what industry the product of this company used as Raw Material?
  Chemical , Pharmaceutical
• 
  This question is from the case study "Ajanta Biscuits" : In which segments is Ajanta Biscuit currently present?
  Glucose , Salted