PGDBA - 3rd Sem Specialization - Marketing: Cases in Marketing Management - 1.2

• This question is from the case study "Pratima Ltd." : The product WPDC-3 with the price of Rs 300/- perfectly fits into the current product range of Pratima Ltd.
  False
• This question is from the case study "Innovation & Improvisation" : 3 M encouraged everyone to become product champions.
  True
• Divya Bhaskar - The third Gujarati daily newspaper to be launched
  This question is from the case study "The Marketing of Divya Bhaskar" : Pre launch activites & Strategies - To create awareness for Divya Bhaskar & establish brand image
  Key fingings of survey - Their newspaper is average in all respects
  Post survey phase - Order bookings crossed a record mark of 2 lac.
• This question is from the case study "Deepak Pharmaceuticals" : What was the effect of slashed advertising?
  Profits increased , Reserves increased
• This question is from the case "The Real Thing" : Coke used think Global act Local policy by way of :-
  Locally manufacturing product , Creating country/ region specific advertising , Pricing the product differently in Different countries
• This question is from the case study "Dream Launch of Ford Escort" : What was the percieved difference between petrol & diesel version of Escort?
  Petrol is underpowered than diesel
• This question is from the case study "Paramount Fertilisers" : What facility was offered to Paramount as a special case?
  More credit
• This question is from the case study "Bharat Research Development Corporation" : The major area of dissent in case of BRDC was lack of marketing data.
  True
• This question is from the case study "Ray Ltd." : What were the product differences in Super & Crystal?
  Different Formulation , Different packaging
• This question is from the case study "Thompson & Thompson" : The study showed that the market for prickly heat powder is declining.
  False
• This question is from the case study " Raja Consultants Ltd." : What did Raja Consultants started with?
  Consultancy
• This question is from the case study "Suc Seed Plantation" : M/S Suc Seed have always believed in Excellence Through ________.
  Innovation
• This question is from the case study "Delana Hosiery Works" :The owner of the company believed in ________ human relations.
  Informal
• This question is from the case study "Job Satisfaction" : What was the effect of Jayant continuing in the same job?
  Frustration , Demoralisation
• This question is from the case study "Shakti Fitness" :The profitability is highest for :-
  Jogging
• This question is from the case study "Priya Automobiles" :Why did the company started loosing the market?
  New Fuel efficient bike introduced
• This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted.
  True
• This question is from the case study "Roshni Lamp Makers Ltd." : What are the product benefits of electronic ballast?
  Reduces energy consumption , Increases efficiency , Increases tube life
• This question is from the case study "Kamlesh & Laltu" : What is the current product constraint of kamlesh & Laltu?
  One Type & One size
• This question is from the case study "Mr. Anna Patil" : Mr Anna Patil's farm was ________.
  Canal irrigation
• This question is from the case study "U.P. Mini Computers" : Zenith suggested a research in India to decide on ________.
  Product Mix
• This question is from the case study "Tasty Biscuits Pune" : The positive points of this company were :-
  Good Quality , Good Distribution , Good Promotion
• This question is from the case study "Fluid Control Devices Ltd." : Fluid Control Devices has current image of a manufacturer of :-
  Petrol Pumps
• This question is from the case study "The Cold Ice-Cream Company" : What is the promotional offer on the new product?
  Rs 6/- Off Coupon
• This question is from the case " Coca-Cola " : Analysts felt that Belgian recall was the worst________ problem.
  Public Relations
• This question is from the case study "Ray Ltd." : The marketing director wanted Ray Ltd. to diversify in Biscuits.
  False
• This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct dealers who were appointed as ________.
  Distributors
• This question is from the case study "Chocolates" :CDM tried to break ________ that chocolates are only for children.
  Consumer mindset
• This question is from the case study "Wall Mart" : Wall Mart is the largest chain of outlets in the world.
  True
• This question is from the case study "Shakti Fitness" :Shakti Fitness offers an opportunity to the citizens of maintaining good health through ________.
  Exercise