PGDBA - 3rd Sem Specialization - Marketing: Cases in Marketing Management - 2

• This question is from the case study "Ajanta Biscuits" : In which segments is Ajanta Biscuit currently present?
  Glucose , Salted
  
• This question is from the case study "Priya Automobiles" : Supriya was generation bike & was comparable with competition.
  True
  
• This question is from the case "General Motors Asia-Pacific" : With the global alliance The three car manufacturers in India can :-
  Share each other's products , Commonly buy components , Do cross branding
  
• This question is from the case study "Second Generation System" : What are the product benefits of second generation computers?
  4 to 16 times more storage , Could be used as word processors , Could operate sophisticated programs
  
• This question is from the case study "Samadhan Sakhali Udyog" : Samadhan Sakhali Udyog's Distribution channel contains :-
  Own Chain of Shops
  
• This question is from the case study "Public Distribution" :What is PDS?
  Public Distribution System
  
• This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct dealers who were appointed as ________.
  Distributors
  
• This question is from the case study "Ashoka Sports Ltd." :What are the expectations of Ashoka from the retailers?
  Premium service , Quality display
  
• This question is from the case study "Priya Automobiles" :What must have affected the performance of Mr. Jain?
  No incentives in cash
  
• This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted.
  True
  
• This question is from the case study "Solar Energy" : What is the Product Benefit of a Solar operated Products?
  Saves electricity & Money
  
• This question is from the case study "Marico Industry" :
  Marico Industry's marketing strategy - Acquire more FMCG brands
  Marico is big player in - Hair care market
  Marico took over - "Anti-Lice" Shampoo - Medikar
  
• This question is from the case study "Lubri - Smooth Ltd." : As a promotional strategy the owner believes in :-
  Sampling
  
• This question is from the case study "Fast Page Communication" : Pagers are facing stiff resistance from :-
  Family members
  
• This question is from the case study "Anveshi - The Rural Development Organisation" :Anveshi had special concern for women & underprivileged.
  True
  
• This question is from the case study "Fluid Control Devices Ltd.": The Market Share of Fluid Control Devices in Pumps in year 1968 was :-
  0.33
  
• This question is from the case study "Huge Electronics" :Due to rapid ________ the company organisation chart was constantly changing.
  Growth
  
• This question is from the case study "Health Club" : The membership of club is adversly affected because:-
  Death in swimming pool
  
• This question is from the case study "The Cold Ice-Cream Company" : The marketing team felt that the use of coupon will result in greater ________.
  Brand Awareness
  
• This question is from the case study "Mr Satish" :Satish's firm enjoys good reputation because of :-
  Quality
  
• This question is from the case study "Air Cool India Ltd." : The test marketing was decided in Mumbai :-
  To see product Performance , Was done for 2 months
  
• This question is from the case " The Real Thing " : The name Coca Cola was registered as ________.
  Trade mark
  
• This question is from the case study "Konkan Trading Company" : What was the request of Trade Union of Konkan Trading Company?
  Promote the worker who is good in other sports
  
• This question is from the case study "Lubri - Smooth Ltd." : At what stage of Product Life Cycle the product A-20 is?
  Maturity
  
• This question is from the case study "Wall Mart" : Wall Mart is the largest chain of outlets in the world.
  True
  
• This question is from the case study "Wall Mart - Logistic Leader" : What was Wall Mart offering when it started?
  High Quality Products & Service , Low Prices
  
• This question is from the case " The Real Thing " : Esteemed Brain Tonic & Intellectual Beverage was the ________ of the brand.
  Positioning
  
• This question is from the case study "Mr. Ramrao Panase" :According to Mr. D'Costa, if the business is to be expanded it has to have a marketing team and a ________.
  Distribution Network
  
• This question is from the case study "Saif Runs" :The market can expand if the price is ________.
  Competitive
  
• This question is from the case study "Priya Automobiles" : The financial scheme was beneficial for ________ by employees in different organisations.
  Group booking
  
• This question is from the case study "Hotel Black Pearl" : Current customer profile of Hotel Pearl is :-
  Middle & Upper Middle class
  
• This question is from the case study "Watts & Volts Ltd." : Regional manager was responsible for developing new products.
  True
  
• This question is from the case study "Moonlight Ltd." : What were the two types of distribution followed by the company?
  Direct sales to wholesalers , Redistribution to retailers
  
• This question is from the case study "Anveshi - The Rural Development Organisation" :Anveshi worked in villages which are ________
  Economically vulnerable.
  
• This question is from the case study " Air India " : The idea suggested by one employee of Air India was to :
  Provide telephone service on board
  
• This question is from the case "Laxmi Mills " : The main product benefit offered by kardi Oil is :-
  Low cholesterol
  
• This question is from the case study "Saloni - Chocolates" : Developing Contacts with the local schools was a :-
  PR Activty
  
• This question is from the case study "Collaborative Product Development in E-Commerce" :What did collaborative development involve?
  Sharing product design , Sharing Engineering documents
  
• This question is from the case study "ABC Company" : The Indian middle class is about 1/3rd of population.
  True
  
• This question is from the case study "Bags & Baggage's Ltd." : Bags & Baggage Ltd. Always preferred to give discounts to ________.
  Consumer
  
• This question is from the case study "Channels of Distribution" : What were the two product qualities of Joshi & Deshpande's product over competition?
  Superior quality , Lower price
  
• Chap-Pals is a brand name in - Leather footware industry
  Marketing Orientation - Quality control technique-JIT manufacturing system
  Saloni - Chocolates - Distributor of special cadies
  Fit-Fit exerciser equipment - Sold in urban localities to higher middle class
  Currently Samadhan Sakhali Udyog is - Operating through 4800 own retail stores
  
• This question is from the case " Seven Species" : WTO ruled that United States was wrong in prohibiting import from three countries.
  True
  
• This question is from the case study "AR Sons" :Mr Sandeep felt that Internet plus mail order can attain popularity.
  True
  
• This question is from the case study "Indian Aluminium Company" : What was the target Audience for Super Wrap?
  Housewives
  
• This question is from the case study "Elevator Grant" : ________ for elevators was considered as a prerequisite prior to entry.
  Market Research
  
• This question is from the case study "Shree Ganesh Detergents" : What are the product benefits of the detergent of Shree Ganesh?
  better quality , cheaper price , Less harmful to arms
  

PGDBA - 3rd Sem Specialization - Marketing: Cases in Marketing Management - 1.2

• This question is from the case study "Pratima Ltd." : The product WPDC-3 with the price of Rs 300/- perfectly fits into the current product range of Pratima Ltd.
  False
• This question is from the case study "Innovation & Improvisation" : 3 M encouraged everyone to become product champions.
  True
• Divya Bhaskar - The third Gujarati daily newspaper to be launched
  This question is from the case study "The Marketing of Divya Bhaskar" : Pre launch activites & Strategies - To create awareness for Divya Bhaskar & establish brand image
  Key fingings of survey - Their newspaper is average in all respects
  Post survey phase - Order bookings crossed a record mark of 2 lac.
• This question is from the case study "Deepak Pharmaceuticals" : What was the effect of slashed advertising?
  Profits increased , Reserves increased
• This question is from the case "The Real Thing" : Coke used think Global act Local policy by way of :-
  Locally manufacturing product , Creating country/ region specific advertising , Pricing the product differently in Different countries
• This question is from the case study "Dream Launch of Ford Escort" : What was the percieved difference between petrol & diesel version of Escort?
  Petrol is underpowered than diesel
• This question is from the case study "Paramount Fertilisers" : What facility was offered to Paramount as a special case?
  More credit
• This question is from the case study "Bharat Research Development Corporation" : The major area of dissent in case of BRDC was lack of marketing data.
  True
• This question is from the case study "Ray Ltd." : What were the product differences in Super & Crystal?
  Different Formulation , Different packaging
• This question is from the case study "Thompson & Thompson" : The study showed that the market for prickly heat powder is declining.
  False
• This question is from the case study " Raja Consultants Ltd." : What did Raja Consultants started with?
  Consultancy
• This question is from the case study "Suc Seed Plantation" : M/S Suc Seed have always believed in Excellence Through ________.
  Innovation
• This question is from the case study "Delana Hosiery Works" :The owner of the company believed in ________ human relations.
  Informal
• This question is from the case study "Job Satisfaction" : What was the effect of Jayant continuing in the same job?
  Frustration , Demoralisation
• This question is from the case study "Shakti Fitness" :The profitability is highest for :-
  Jogging
• This question is from the case study "Priya Automobiles" :Why did the company started loosing the market?
  New Fuel efficient bike introduced
• This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted.
  True
• This question is from the case study "Roshni Lamp Makers Ltd." : What are the product benefits of electronic ballast?
  Reduces energy consumption , Increases efficiency , Increases tube life
• This question is from the case study "Kamlesh & Laltu" : What is the current product constraint of kamlesh & Laltu?
  One Type & One size
• This question is from the case study "Mr. Anna Patil" : Mr Anna Patil's farm was ________.
  Canal irrigation
• This question is from the case study "U.P. Mini Computers" : Zenith suggested a research in India to decide on ________.
  Product Mix
• This question is from the case study "Tasty Biscuits Pune" : The positive points of this company were :-
  Good Quality , Good Distribution , Good Promotion
• This question is from the case study "Fluid Control Devices Ltd." : Fluid Control Devices has current image of a manufacturer of :-
  Petrol Pumps
• This question is from the case study "The Cold Ice-Cream Company" : What is the promotional offer on the new product?
  Rs 6/- Off Coupon
• This question is from the case " Coca-Cola " : Analysts felt that Belgian recall was the worst________ problem.
  Public Relations
• This question is from the case study "Ray Ltd." : The marketing director wanted Ray Ltd. to diversify in Biscuits.
  False
• This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct dealers who were appointed as ________.
  Distributors
• This question is from the case study "Chocolates" :CDM tried to break ________ that chocolates are only for children.
  Consumer mindset
• This question is from the case study "Wall Mart" : Wall Mart is the largest chain of outlets in the world.
  True
• This question is from the case study "Shakti Fitness" :Shakti Fitness offers an opportunity to the citizens of maintaining good health through ________.
  Exercise

PGDBA - 3rd Sem Specialization - Marketing: Cases in Marketing Management - 1.1

• This question is from the case study "Mr. Ramrao Panase" :The sales rep of the company did not recommend the termination of Sujata & Anil because :-
  The demand may get disturbed
• In initial years the concentration is in - Northern reagion
  This question is from the case study "Switchex Company" : Switchex company manufactures - Entire range of awitchgear products
  Pricing strategy - Lower than the competitors by 8-10%
  Its Pune office headed by - Mr. Patil
• This question is from the case study "Mahesh Pharmaceuticals" : What are the responsibilities of Propaganda Stockiest?
  Distribute the medicines , Get medicines prescribed by the doctors
• This question is from the case " Seven Species" : Which countries were banned from exporting shrimps?
  India , Pakistan
• This question is from the case study "Deepak Pharmaceuticals" : Why did Mr. Khanna slashed Ad budget?
  Supply shorter than demand
• This question is from the case study "The Kellogg Company" :To increase sales in Brazin the marketing director had to create a ________ breakfast habit.
  Nutritious
• This question is from the case study "Challenger Sports" : If a particular cricket star fails then this leads to :-
  less sale of bats with his photo , High inventories
• This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted.
  True
• 
  This question is from the case study "Sukhi and Bhoopy" : Using S & B brand name for the new products produced in the new sewing machine is called Brand Extension.
  True
• 
  This question is from the case study "Air Cool India Ltd." : The test marketing was decided in Mumbai :-
  To see product Performance , Was done for 2 months
• 
  This question is from the case study "Seema Leather" : Indian leather industry is facing problem of :-
  Modernisation
• 
  This question is from the case study "Konkan Trading Company" : Why was the officer promoted by 5 grades?
  Extraordinary Sports performance
• 
  This question is from the case study "Atlas Marketing (P) Ltd." :Atlas marketing is a direct marketing firm.
  True
• 
  This question is from the case study "Suc Seed Plantation" :M/S Suc Seed are innovator - manufacturers & not too expert in ________ technique.
  Marketing
• 
  This question is from the case study "ABC A Major Beverages Company" : The arrangement between ABC & CCA is ________.
  CCA will market ABC brands with their own
• 
  This question is from the case study "Mr. Vikrant Modi" : In what industry the product of this company used as Raw Material?
  Chemical , Pharmaceutical
• 
  This question is from the case study "Ajanta Biscuits" : In which segments is Ajanta Biscuit currently present?
  Glucose , Salted

Property and Liability Insurance - 1.3

• Principle of ________ arises if the same subject matter is insured with two or more insurers.
  Contribution
• How does a Civil Liability arise?
  By tort , By murder , By contract
• Permanent Total Disability Cover' is available under Cattle Insurance by additional premium.
  True
• ________ insurance takes care of properties like money, plate glass, cattle, television etc.
  Miscellaneous
• Householder policy is issued for :-
  Residence
• The most effective and powerful cause which has brought out the loss is called ________ cause.
  Proximate
• The legal duty of utmost good faith arises under :-
  Common law
• When dispatch is at carrier's risk, ________% discount is allowed on applicable rates.
  10
• Third party liability cover under MCE Policy is
  Upto Rs. 1 Crore
• A Surveyor is required for assessing the losses exceeding Rs. ________.
  20000
• Which of the following are exclusions to EEI policy ?
  Hailstorm , Malicious damage' , Aesthetic defects
• Long term policies discount is available under cattle insurance.
  True
• The total sum insured under section I A i.e. building and B contents of shopkeeper's policy should not exceed Rs.________/-.
  10, 00,000
• What does Liability Insurance comprise of?
  Product liability policy , Public liability policy , Employers liability (Workmen Compensation) policy
• Cattle insurance does not cover claim within fifteen days from date of risk covered.
  True
• Following policies are issued under Engineering department :-
  Errection All Risk , Boiler Explosion , Electronic Equipment
• In Fidelity guarantee under Shopkeeper insurance, the sum insured is ________ of the sum insured under section 1 or Rs.100000 whichever is less.
  0.1

Property and Liability Insurance - 1.2

• An employer is responsible for Workers Compensation in case the worker sustains injury while working for the employer. This 'is an example of ________ liability.
  Absolute
• In Fire Declaration policy, if declarations are not received within a specified period then :-
  The full sum insured under the policy shall be deemed to have been declared
• The owner of unimproved land is exposed to reduction in value of land.
  True
• ________ risks affect a larger strata of society e.g. unemployment, inflation etc.
  Fundamental
• What loss does an All Risk policy not cover?
  Arising from mildew , Arising from war
• If the policy is cancelled at the option of the Insurer, refund of premium shall be :-
  On pro-rata basis
• Proposal Form is to be signed by the agent.
  False
• Boiler Explosion Policy is issued for
  one year.
• Which of the following are tangible personal property?
  Pets , Furs , Motor cycle
• For extension of cover under Boiler Explosion Policy for Owner’s Surrounding Property the premium is charged
  25 % of basic rate.
• No claim bonus - Is a discount allowed on own damage premium at the renewal.
  Replacement of parts made of glass - Nil depreciation
  Depreciation / wear and tear - Is excluded from motor insurance policy
  Ambulance - Misc. type of vehicle
• Loss or damage due to willful misconduct of Assured can be covered by additional premium under ICC-A clause.
  True
• Minimum premium for open policy is :-
  Rs. 5,000/-
• There are three policies covering the same building, which is damaged due to fire and the loss incurred is Rs.60,000/-. If policy A covers a sum insured of Rs.300,000/-, B of Rs.200,000/- and C of Rs.100,000/-, then amount of claim payable under each policy will be :-
  A-30,000 B-20,000 C-10,000
• Which of the following are covered under electronic equipment insurance?
  Electronic data processing machine , Telecommunication equipment , Electro medical installations
• The insurance contract terminates after over side of goods from overseas vessel after the expiry of :-
  60 days
• External causes like carelessness of worker can be covered under Machinery Breakdown policy.
  True

Property and Liability Insurance - 1.1

• Transport operators can take special declaration policy.
  False
• What questions does the proposal form contain?
  Proposer's name , Proposers occupation , Sum insured
• The Standard Fire Policy does not cover expenses incurred on the architect's fees, in excess of :-
  3% of claim amount
• The person is said to have "Insurable Interest" in the property when he is likely to suffer financially if the property is lost / damaged.
  True
• Sum insured - It should be clearly specified in the policy
  Boiler - Fixed closed vessel in which steam is generated.
  Risk covered - Theft & burglary
  Risk not covered - Damages falling under manufacturer's guarantee.
• If the insured selects four additional sections other than section I and II under office protection shield, he is allowed a discount on premium @ :-
  0.15
• Escalation Provision under MCE Policy is permitted
  once at a time of inception
• The amount of compensation payable under 'No Fault Liability' in case of death is Rs. :-
  Rs. 50000
• What are the main elements of a contract?
  Offer & acceptance , Capacity to contract , Consideration
• In Fire Insurance, Mid Term Revision i.e. increase or decrease in Sum Insured is not permitted.
  False
• Theatres can be categorized under the following Public liability :-
  Non industrial risks
• Standard Fire Policy does not cover expenses incurred on Architect/ Surveyors Fee, incurred by insured on occurrence of loss in excess of ________% claim amount.
  0.03
• Which of the following are exclusions to motor package policy?
  Depreciation , Consequential loss

Legal Aspects of Insurance - 1.2

• Percent of premium received in advance in declaration policy is:-
  0.75
• Household goods are sent to Jaipur from Surat, the insurance available to protect the goods from loss are:-
  Marine transit insurance , Carrier's liabilities insurance
• If the amount of compensation is more than 20 lacs it falls under commission jurisdiction at:-
  National level
• An offer remains open till:-
  It is revoked , It is rejected
• The main object of the environment protection Act is to co-ordinate activities of central & state pollution board.
  True
• Bank financed Mr. Joshi, to purchase a house. Insured and Bank both have taken insurance policies from two different insurers for the same period. Unfortunately there is a claim due to short circuit. The claim now will be:-
  Payable by both Insurer
• Under workmen’s compensation act it is compulsory that all workmen are covered under the policy, and policy is issued on ________ basis.
  Adjustment
• Mr. Ravi made a duplicate Will of his father with the intention to take over all his property. According to Indian Penal Code, the act is:-
  Forgery
• To avoid conflict between two insurer for same risk, the principle of ________ arises.
  Contribution
• Detention is one of tort relating to person.
  False
• After payment of claim amount in full, the care of abandoned damaged subject matter is to be taken by insured.
  False
• Injury caused by or contributed to by war is:-
  Excluded under policy
• Business -Transactions in connection with trade / commerce
  Surveyor belonging to category "A" -12 Months Training
  Loss assessor - Code of conduct
  Hit & Run claims - Solatium fund
• Facilities for delay premium - Legal Liability to passengers
  Objective of reinsurance - Maximum retention within the country
  Premium in installment - Contract performance Bonds
  Rule 58 of Insurance Act - Advance payment of premium yes
  
  
  

Legal Aspects of Insurance - 1.1

• Valid contract is a contract:-
  Enforceable by law
• In the present globalization scenario all countries in the world came closer in all aspects of insurance business.
  True
• The Indian Post Act,1898 covers:-
  Loss of property , Wrong delivery , Delay in delivery
• Hut Insurance scheme provides compensation of Rs ________ for belongings to poor families when their huts are destroyed by fire.
  500
• The Employees State Insurance Act applies to all factories where:-
  10 or more employees are there & manufacturing is carried on with power , 20 or more employees are there & manufacturing is carried on without power
• The consent of the parties cannot be termed as a free consent when it is obtained by :-
  Fraud , Misrepresentation , Under undue influence
• Project Insurance covers installed machinery.
  False
• A promise is an agreement, but every promise is not an agreement________.
  Enforceable by law
• "In Insurance, the loss should arise out of some particular peril and risk", this principle is known as :-
  Principle of proximate cause
• Free consent of the parties must be obtained by:-
  Showing willingness
• Intention to cause or knowing act to cause a wrongful loss or damage to public or any person is known as:-
  Mischief
• Giving a reason of repudiation is not duty of Surveyor.
  False
• Insurance for Vehicle of Central & State Government is not compulsory because:-
  They have created a separate Fund
• The employer is not liable to pay compensation to employee if:-
  Accident happens while he was engaged in his personal work , Disease suffering is not inherent to the occupation
• Malicious civil action is a type of tort to property.
  False
• It is not necessary that rules & regulations formed by IRDA has to be followed by all insurance companies.
  True
• Due to compulsory insurance of vehicle people know about ________ insurance.
  Motor

Legal Aspects of Insurance - 1

• Duplicate license can be issued on payment a fee of ________.
  Rs. 50.00
• Where can we file an appeal against the order of the National commission?
  Supreme court
• Various funds created to pay compensation can be listed as:-
  Environment fund , War injuries fund , Personal injuries fund
• Mr.Naidu made a complaint to consumer forum regarding manufacturing defect in "Indica" car. He should receive replacement of defected parts within ________ from the date of notice.
  90 days
• Intermediary between the Insure & Insured are:-
  Brokers , Consultant
• The provision of consumer protection act is in addition to any other law in the force.
  True
• Claims in favor of residents in countries in Bilateral Group should be settled in foreign currency.
  False
• ________ distinguishes Insurance contract from contract of indemnity and wagering agreement .
  Insurance interest
• The Complaints or the allegations with the consumer court are of the following nature:-
  Unfair trade practice , Defect in goods , Excess price charged
• What should a Complaint to consumer court contain?
  Name of complainant and opposite party , Facts of complaints , Documents in support of allegation
• What was Insurance Act 1938 and Insurance Rule 1939 enacted for ?
  To safeguard the interest of policy holders , To prevent the unhealthy competition among insurance companies
• All contracts of insurance are:-
  Promise to indemnify the loss , Against the payment of premium
• A mishap happened due to release of chlorine gas in air from a factory. There were number of claims against the owner of the factory. The final Authority for settlement of claims is:-
  Collector
• A limit of third party property damage is ________.
  Rs. 6,000.00
• If huts of poor families destroyed by fire, the compensation payable is Rs.________ for huts.
  Rs. 1,000.00
• Every insurer who begins to carry an Insurance Business has obligation to do Rural Sector Business ________% in the first financial year.
  5