Marketing Research - 1

LIST OF ATTEMPTED QUESTIONS AND ANSWERS



True/False
Question
Use of data analysis programme is the analysis strategy .
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
District Gazetteer Giving the information about population, public enterprises, development etc. is an example of :-
Correct Answer
Government Publications
Your Answer
Government Publications

Select The Blank
Question
Taking the responses on which political party will win the upcoming election is known as ________.
Correct Answer
Opinion Poll
Your Answer
Opinion Poll

True/False
Question
When target respondents are intercepted and shopping areas, it is called Mall Intercept.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
Spontaneous response from respondent is possible in :-
Correct Answer
Free response questions , Probing questions , Unstructured questions
Your Answer
Free response questions , Unstructured questions

Multiple Choice Single Answer
Question
In Report writing, letter of transmission indicates :-
Correct Answer
To whom the report is submitted, reason for research and official authorization
Your Answer
To whom the report is submitted, reason for research and official authorization

Multiple Choice Single Answer
Question
Scale Intervals can be used for
Correct Answer
Age
Your Answer
Family life style

Multiple Choice Single Answer
Question
The test which consists of a series of pictures about which the subject is asked to tell a story is called :-
Correct Answer
Thematic Apperception Test
Your Answer
Thematic Apperception Test

True/False
Question
Descriptive research is a type of conclusive research.
Correct Answer
True
Your Answer
True

True/False
Question
Balance Sheet is an internal unpublished data.
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
Transcribing data is involved :-
Correct Answer
Coding sheet on the disk , Transferring the coded data from the questionnaires , Coding sheet on to magnetic tapes or directly into computers
Your Answer
Coding sheet on the disk , Transferring the coded data from the questionnaires , Coding sheet on to magnetic tapes or directly into computers

Select The Blank
Question
In conjoint analysis it may be difficult to ascribe or describe ________ for certain products.
Correct Answer
Attributes
Your Answer
Attributes

Multiple Choice Single Answer
Question
Which is the institution specialising in Pharma Research?
Correct Answer
Central Drug Research Institute, Lucknow
Your Answer
Central Drug Research Institute, Lucknow

Select The Blank
Question
________represents a close ended question.
Correct Answer
Scales
Your Answer
Probing

Select The Blank
Question
Interpretation of results is highly subjective in ________.
Correct Answer
Projective techniques
Your Answer
Projective techniques

Multiple Choice Multiple Answer
Question
Stimulated Test Marketing can be used in :-
Correct Answer
Product Concept testing , Pilot study before National launch , Packaging Appropriateness
Your Answer
Product Concept testing , Pilot study before National launch

Select The Blank
Question
In online surveys,________ works like focus groups.
Correct Answer
Chat sessions
Your Answer
Downloadable interactive surveys

True/False
Question
Technical jargon should be used when unavoidable.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
Which publications can be used for research on automobile industry?
Correct Answer
Auto spark , Automobile Reporter , Auto Age
Your Answer
Auto spark , Auto Age

Multiple Choice Multiple Answer
Question
Cluster analysis is used in :-
Correct Answer
Market segment , Understanding buyer behavior , Selecting test markets for various marketing strategies
Your Answer
Selecting test markets for various marketing strategies , Market segment , Understanding buyer behavior

True/False
Question
Range is the simplest measure of calculation of mean.
Correct Answer
False
Your Answer
False

Match The Following
Question
Correct Answer
Your Answer
Automotive Research Association Of India
Pune
Mumbai
Bharat Leather Corpn. Ltd.
Agra
Agra
Cashew Corporation Of India Ltd.
Cochin
Cochin
Cement Corporation Of India Ltd.
New Delhi
New Delhi

Multiple Choice Single Answer
Question
Descriptors describing the selection criteria of the individuals needed for the study are known as:
Correct Answer
Respondent Descriptors
Your Answer
Respondent Descriptors

True/False
Question
In data interpretation, cross tabulation is the distribution of one variables.
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
Ethical issues to be observed while writing a report are :-
Correct Answer
No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda , Complete confidentiality and secrecy of data
Your Answer
No deliberate misinterpretations , Complete confidentiality and secrecy of data

Select The Blank
Question
In two mode, two way data of MDS, the products can be compared on the basis of ________ .
Correct Answer
Objective and perceived attributes
Your Answer
Objective and perceived attributes

Multiple Choice Single Answer
Question
Utilities of conjoint analysis are arrived through :-
Correct Answer
Iterative technique
Your Answer
Iterative technique

Multiple Choice Multiple Answer
Question
Semantic Differential Scale can be used for :-
Correct Answer
Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel Taj , Rating the success of a new software
Your Answer
Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel Taj , Rating the success of a new software

Match The Following
Question
Correct Answer
Your Answer
Getting the feel of possibility of a candidate winning in an election
Telephonic
Observation
Exploring the conversion rate at a retail outlet
Observation
Telephonic
Getting the feedback of demonstration of a food processor
Experimental
Direct interviews
Getting the responses from experts regarding a new chemical
Postal Survey
Questionnaire method

Multiple Choice Single Answer
Question
Validation is fundamental step in research because :-
Correct Answer
It ensures that data has accurately measured
Your Answer
It ensures that data has accurately measured

Multiple Choice Multiple Answer
Question
Ethics in Marketing Research underline the three basic responsibilities that includes :-
Correct Answer
Responsibility towards the respondent , Responsibility towards the researcher , Responsibility towards the client
Your Answer
Responsibility towards the research process , Responsibility towards the respondent , Responsibility towards the client

Multiple Choice Multiple Answer
Question
Which of the following are the research obligations to the client?
Correct Answer
Honest and clear reporting , Briefing regarding study limitation , Explanation of Report Conclusions and aiding client's application
Your Answer
Honest and clear reporting , Briefing regarding study limitation

Select The Blank
Question
In absence of proper________ the market research becomes a data collection exercise.
Correct Answer
Problem Definition
Your Answer
Problem Definition

Multiple Choice Multiple Answer
Question
The objective of Questionnaire design is to seek consistency with :-
Correct Answer
Method of data collection , Research objective , Respondent's willingness to answer questions on the subject
Your Answer
Research objective , Respondent's willingness to answer questions on the subject

True/False
Question
The popularity of Likert scale is due to its ease of construction and administration.
Correct Answer
True
Your Answer
True

True/False
Question
Likert Scale is relatively easy to construct and administer.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
Which publications can be refered for the research on Cotton & Textile Industry?
Correct Answer
Texprocil Bulletin , Indian Textile Bulletin , Indian Cotton Mills Federation Journal
Your Answer
Texprocil Bulletin , Indian Textile Bulletin , Indian Cotton Mills Federation Journal

Multiple Choice Single Answer
Question
What is the source of information to know the technical details of norms for using construction chemicals?
Correct Answer
Indian Concrete Journal
Your Answer
Chemical Manufacturers Directory

Select The Blank
Question
Kurtosis is measure of ________ or flatness of curve defined by the frequency distribution.
Correct Answer
Relative peakedness
Your Answer
Relative peakedness

Multiple Choice Single Answer
Question
Ultra violet ink is used to disguise customer coding. This activity is :-
Correct Answer
A disapproved method
Your Answer
To protect the identity of the respondent

Multiple Choice Single Answer
Question
A process of recognizing and noting people is known as :-
Correct Answer
Direct Observation Method
Your Answer
Direct Observation Method

Select The Blank
Question
Pie chart is a round chart divided into sections denoting ________ associated with each value.
Correct Answer
percentage
Your Answer
percentage

Select The Blank
Question
In MDS the impact of pricing can be studied for the comparison of ________.
Correct Answer
Spatial maps
Your Answer
Spatial maps

Multiple Choice Single Answer
Question
Report presentation methodology deals with :-
Correct Answer
Research design, technique employees and justification
Your Answer
Research design, technique employees and justification

Multiple Choice Multiple Answer
Question
Online survey methods include :-
Correct Answer
Email survey , HTML survey , Downloadable interactive surveys
Your Answer
Email survey , Downloadable interactive surveys

True/False
Question
The person conducting pharma research should be well qualified so that not to waste Doctors time.
Correct Answer
True
Your Answer
True

Select The Blank
Question
Data cleaning is done through extensive checks for________.
Correct Answer
Consistency and treatment of missing responses
Your Answer
Consistency and treatment of missing responses