LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Multiple Choice Multiple Answer
Question Which publications can be refered for the research on Cotton & Textile Industry?
Correct Answer Indian Cotton Mills Federation Journal , Texprocil Bulletin , Indian Textile Bulletin
Your Answer Indian Textile Bulletin , Indian Cotton Mills Federation Journal
Multiple Choice Multiple Answer
Question Diagrammatic Rating scale is best used for :-
Correct Answer Rural Respondents , Children , Illiterate Respondents
Your Answer Rural Respondents , Children , Illiterate Respondents
True/False
Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular.
Correct Answer False
Your Answer True
True/False
Question In data interpretation, cross tabulation is the distribution of one variables.
Correct Answer False
Your Answer False
True/False
Question Descriptive research is a type of conclusive research.
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question In resources for marketing research skilled staff plays an important role in :-
Correct Answer Maintaining data , Dealing with different situation and problems , Timely completion of research
Your Answer Maintaining data , Dealing with different situation and problems , Timely completion of research
Multiple Choice Multiple Answer
Question The objectives of marketing research are
Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors
Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors
True/False
Question Quota controls are used for National Panel Studies.
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question What is ment by the value of Research Information?
Correct Answer Cost Benefit Analysis of the data
Your Answer How valuable the data is for the client
Multiple Choice Single Answer
Question A multivariate technique which attempts to ascertain the relation between a given variable & a no of other variables is known as :-
Correct Answer Regression analysis
Your Answer Regression analysis
Select The Blank
Question The efficiency of OTC products is checked by ________ ONLY
Correct Answer Manufacturers
Your Answer Manufacturers
Multiple Choice Single Answer
Question Handling large amounts of data is possible through :-
Correct Answer Data warehousing
Your Answer Data warehousing
True/False
Question Balance Sheet is an internal unpublished data.
Correct Answer False
Your Answer False
Multiple Choice Single Answer
Question Point of Purchase(POP) is researched through :-
Correct Answer Forced Exposure Test
Your Answer Forced Exposure Test
Select The Blank
Question ________ is the determinant of how people act.
Correct Answer Knowledge
Your Answer Information
True/False
Question In Conjoint analysis ranking of total utility is done from highest to lowest.
Correct Answer True
Your Answer True
Select The Blank
Question In online surveys,________ works like focus groups.
Correct Answer Chat sessions
Your Answer Chat sessions
Multiple Choice Single Answer
Question A process of recognizing and noting people is known as :-
Correct Answer Direct Observation Method
Your Answer Direct Observation Method
Select The Blank
Question Pie chart is a round chart divided into sections denoting ________ associated with each value.
Correct Answer percentage
Your Answer percentage
Select The Blank
Question In cluster analysis linkage is based on ________distance or neighbour rule
Correct Answer Minimum
Your Answer Minimum
Select The Blank
Question The significance of Market Research is increasing due to shift from ________ competition.
Correct Answer Price to non price
Your Answer Price to non price
Multiple Choice Multiple Answer
Question Vendor evaluation has to be done to select best vendor for :-
Correct Answer Price , Reliability , Credit
Your Answer Price , Reliability , Credit
True/False
Question Market Research & Marketing Research can be used interchangeably.
Correct Answer False
Your Answer False
Match The Following
Question Correct Answer Your Answer
Dangler POP POP
POP Communication medium Communication medium
Opinion Polls Daily basis Daily basis
Corporate Image Study Advertising research Advertising research
Multiple Choice Single Answer
Question Verbalization of Attitude is known as :-
Correct Answer Opinion
Your Answer Opinion
True/False
Question Factor loading is the correlation between a factor and a variable in a factor analysis.
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question Adhoc methods for determining Sample size are :-
Correct Answer Rules of thumb , Budget constraint , Comparable studies
Your Answer Rules of thumb , Budget constraint , Comparable studies
Multiple Choice Multiple Answer
Question Which of the following are the types of Sales and Market Research?
Correct Answer Market Characteristics Study , Establishment of Quota and Territories , Market Share Analysis Study
Your Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories
Multiple Choice Multiple Answer
Question Characteristics of Open ended Questions include :-
Correct Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained
Your Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained
True/False
Question Data published by the audit bureau of circulation is an external published data.
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question What is the publication Report?
Correct Answer A Report with style, content according to the magazine and journals.
Your Answer A Report with style, content according to the magazine and journals.
Multiple Choice Multiple Answer
Question An ideal Questionnaire :-
Correct Answer Is short and concise , Has specific questions , Has uncluttered layout
Your Answer Is short and concise , Has specific questions , Has uncluttered layout
Select The Blank
Question ________represents a close ended question.
Correct Answer Scales
Your Answer Scales
Multiple Choice Single Answer
Question "Structured"/ "Unstructured" Questionnaire is a classification based on the :-
Correct Answer Degree of formality
Your Answer Degree of formality
Multiple Choice Multiple Answer
Question A Questionnaire :-
Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data
Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data
Match The Following
Question Correct Answer Your Answer
Bharat Leather Corpn. Ltd. Agra Agra
Cashew Corporation Of India Ltd. Cochin Cochin
Cement Corporation Of India Ltd. New Delhi New Delhi
Automotive Research Association Of India Pune Pune
Select The Blank
Question ________must cover all possible contingencies.
Correct Answer Branching questions
Your Answer Checklist
Multiple Choice Single Answer
Question In Market Research, Research Director must oversees :-
Correct Answer Execution of research at each stage
Your Answer Budget of Research
Select The Blank
Question In mail survey, the questionnaire is ________.
Correct Answer Self administered
Your Answer Self administered
Multiple Choice Multiple Answer
Question For logical concrete and helpful interpretation which things are the most important?
Correct Answer Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first
Your Answer Interpretation should be honest and undistorted , Objective and fundamental principal should always be dealt first , Averages are merely tendency and generalization
Multiple Choice Multiple Answer
Question In data analysis, the analysis methods are :-
Correct Answer Examine difference , Analyze experimental data , Investigate association
Your Answer Examine difference , Analyze experimental data , Investigate association
Select The Blank
Question In Marketing Research, written contract should contain feedback on ________.
Correct Answer Findings and implementation
Your Answer Research Methodology
Multiple Choice Single Answer
Question Market Research is done to
Correct Answer Explore the Opportunities
Your Answer Explore the Opportunities
True/False
Question Simple tabulation is the relationship between two or more variables.
Correct Answer False
Your Answer False
Multiple Choice Multiple Answer
Question The responses for the 'education' of a respondent can include
Correct Answer Not disclosed , Illiterate , Literate without formal schooling
Your Answer Illiterate , Literate without formal schooling
True/False
Question Motivation research is easy to handle as it deals with qualitative variables in human beings who are dynamic.
Correct Answer False
Your Answer False
Showing posts with label Marketing Research(Set-II). Show all posts
Showing posts with label Marketing Research(Set-II). Show all posts
Tuesday, May 6, 2008
Marketing Research - 5
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Multiple Choice Multiple Answer
Question Which publications can be refered for the research on Cotton & Textile Industry?
Correct Answer Indian Cotton Mills Federation Journal , Texprocil Bulletin , Indian Textile Bulletin
Your Answer Indian Textile Bulletin , Indian Cotton Mills Federation Journal
Multiple Choice Multiple Answer
Question Diagrammatic Rating scale is best used for :-
Correct Answer Rural Respondents , Children , Illiterate Respondents
Your Answer Rural Respondents , Children , Illiterate Respondents
True/False
Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular.
Correct Answer False
Your Answer True
True/False
Question In data interpretation, cross tabulation is the distribution of one variables.
Correct Answer False
Your Answer False
True/False
Question Descriptive research is a type of conclusive research.
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question In resources for marketing research skilled staff plays an important role in :-
Correct Answer Maintaining data , Dealing with different situation and problems , Timely completion of research
Your Answer Maintaining data , Dealing with different situation and problems , Timely completion of research
Multiple Choice Multiple Answer
Question The objectives of marketing research are
Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors
Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors
True/False
Question Quota controls are used for National Panel Studies.
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question What is ment by the value of Research Information?
Correct Answer Cost Benefit Analysis of the data
Your Answer How valuable the data is for the client
Multiple Choice Single Answer
Question A multivariate technique which attempts to ascertain the relation between a given variable & a no of other variables is known as :-
Correct Answer Regression analysis
Your Answer Regression analysis
Select The Blank
Question The efficiency of OTC products is checked by ________ ONLY
Correct Answer Manufacturers
Your Answer Manufacturers
Multiple Choice Single Answer
Question Handling large amounts of data is possible through :-
Correct Answer Data warehousing
Your Answer Data warehousing
True/False
Question Balance Sheet is an internal unpublished data.
Correct Answer False
Your Answer False
Multiple Choice Single Answer
Question Point of Purchase(POP) is researched through :-
Correct Answer Forced Exposure Test
Your Answer Forced Exposure Test
Select The Blank
Question ________ is the determinant of how people act.
Correct Answer Knowledge
Your Answer Information
True/False
Question In Conjoint analysis ranking of total utility is done from highest to lowest.
Correct Answer True
Your Answer True
Select The Blank
Question In online surveys,________ works like focus groups.
Correct Answer Chat sessions
Your Answer Chat sessions
Multiple Choice Single Answer
Question A process of recognizing and noting people is known as :-
Correct Answer Direct Observation Method
Your Answer Direct Observation Method
Select The Blank
Question Pie chart is a round chart divided into sections denoting ________ associated with each value.
Correct Answer percentage
Your Answer percentage
Select The Blank
Question In cluster analysis linkage is based on ________distance or neighbour rule
Correct Answer Minimum
Your Answer Minimum
Select The Blank
Question The significance of Market Research is increasing due to shift from ________ competition.
Correct Answer Price to non price
Your Answer Price to non price
Multiple Choice Multiple Answer
Question Vendor evaluation has to be done to select best vendor for :-
Correct Answer Price , Reliability , Credit
Your Answer Price , Reliability , Credit
True/False
Question Market Research & Marketing Research can be used interchangeably.
Correct Answer False
Your Answer False
Match The Following
Question Correct Answer Your Answer
Dangler POP POP
POP Communication medium Communication medium
Opinion Polls Daily basis Daily basis
Corporate Image Study Advertising research Advertising research
Multiple Choice Single Answer
Question Verbalization of Attitude is known as :-
Correct Answer Opinion
Your Answer Opinion
True/False
Question Factor loading is the correlation between a factor and a variable in a factor analysis.
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question Adhoc methods for determining Sample size are :-
Correct Answer Rules of thumb , Budget constraint , Comparable studies
Your Answer Rules of thumb , Budget constraint , Comparable studies
Multiple Choice Multiple Answer
Question Which of the following are the types of Sales and Market Research?
Correct Answer Market Characteristics Study , Establishment of Quota and Territories , Market Share Analysis Study
Your Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories
Multiple Choice Multiple Answer
Question Characteristics of Open ended Questions include :-
Correct Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained
Your Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained
True/False
Question Data published by the audit bureau of circulation is an external published data.
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question What is the publication Report?
Correct Answer A Report with style, content according to the magazine and journals.
Your Answer A Report with style, content according to the magazine and journals.
Multiple Choice Multiple Answer
Question An ideal Questionnaire :-
Correct Answer Is short and concise , Has specific questions , Has uncluttered layout
Your Answer Is short and concise , Has specific questions , Has uncluttered layout
Select The Blank
Question ________represents a close ended question.
Correct Answer Scales
Your Answer Scales
Multiple Choice Single Answer
Question "Structured"/ "Unstructured" Questionnaire is a classification based on the :-
Correct Answer Degree of formality
Your Answer Degree of formality
Multiple Choice Multiple Answer
Question A Questionnaire :-
Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data
Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data
Match The Following
Question Correct Answer Your Answer
Bharat Leather Corpn. Ltd. Agra Agra
Cashew Corporation Of India Ltd. Cochin Cochin
Cement Corporation Of India Ltd. New Delhi New Delhi
Automotive Research Association Of India Pune Pune
Select The Blank
Question ________must cover all possible contingencies.
Correct Answer Branching questions
Your Answer Checklist
Multiple Choice Single Answer
Question In Market Research, Research Director must oversees :-
Correct Answer Execution of research at each stage
Your Answer Budget of Research
Select The Blank
Question In mail survey, the questionnaire is ________.
Correct Answer Self administered
Your Answer Self administered
Multiple Choice Multiple Answer
Question For logical concrete and helpful interpretation which things are the most important?
Correct Answer Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first
Your Answer Interpretation should be honest and undistorted , Objective and fundamental principal should always be dealt first , Averages are merely tendency and generalization
Multiple Choice Multiple Answer
Question In data analysis, the analysis methods are :-
Correct Answer Examine difference , Analyze experimental data , Investigate association
Your Answer Examine difference , Analyze experimental data , Investigate association
Select The Blank
Question In Marketing Research, written contract should contain feedback on ________.
Correct Answer Findings and implementation
Your Answer Research Methodology
Multiple Choice Single Answer
Question Market Research is done to
Correct Answer Explore the Opportunities
Your Answer Explore the Opportunities
True/False
Question Simple tabulation is the relationship between two or more variables.
Correct Answer False
Your Answer False
Multiple Choice Multiple Answer
Question The responses for the 'education' of a respondent can include
Correct Answer Not disclosed , Illiterate , Literate without formal schooling
Your Answer Illiterate , Literate without formal schooling
True/False
Question Motivation research is easy to handle as it deals with qualitative variables in human beings who are dynamic.
Correct Answer False
Your Answer False
Multiple Choice Multiple Answer
Question Which publications can be refered for the research on Cotton & Textile Industry?
Correct Answer Indian Cotton Mills Federation Journal , Texprocil Bulletin , Indian Textile Bulletin
Your Answer Indian Textile Bulletin , Indian Cotton Mills Federation Journal
Multiple Choice Multiple Answer
Question Diagrammatic Rating scale is best used for :-
Correct Answer Rural Respondents , Children , Illiterate Respondents
Your Answer Rural Respondents , Children , Illiterate Respondents
True/False
Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular.
Correct Answer False
Your Answer True
True/False
Question In data interpretation, cross tabulation is the distribution of one variables.
Correct Answer False
Your Answer False
True/False
Question Descriptive research is a type of conclusive research.
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question In resources for marketing research skilled staff plays an important role in :-
Correct Answer Maintaining data , Dealing with different situation and problems , Timely completion of research
Your Answer Maintaining data , Dealing with different situation and problems , Timely completion of research
Multiple Choice Multiple Answer
Question The objectives of marketing research are
Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors
Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors
True/False
Question Quota controls are used for National Panel Studies.
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question What is ment by the value of Research Information?
Correct Answer Cost Benefit Analysis of the data
Your Answer How valuable the data is for the client
Multiple Choice Single Answer
Question A multivariate technique which attempts to ascertain the relation between a given variable & a no of other variables is known as :-
Correct Answer Regression analysis
Your Answer Regression analysis
Select The Blank
Question The efficiency of OTC products is checked by ________ ONLY
Correct Answer Manufacturers
Your Answer Manufacturers
Multiple Choice Single Answer
Question Handling large amounts of data is possible through :-
Correct Answer Data warehousing
Your Answer Data warehousing
True/False
Question Balance Sheet is an internal unpublished data.
Correct Answer False
Your Answer False
Multiple Choice Single Answer
Question Point of Purchase(POP) is researched through :-
Correct Answer Forced Exposure Test
Your Answer Forced Exposure Test
Select The Blank
Question ________ is the determinant of how people act.
Correct Answer Knowledge
Your Answer Information
True/False
Question In Conjoint analysis ranking of total utility is done from highest to lowest.
Correct Answer True
Your Answer True
Select The Blank
Question In online surveys,________ works like focus groups.
Correct Answer Chat sessions
Your Answer Chat sessions
Multiple Choice Single Answer
Question A process of recognizing and noting people is known as :-
Correct Answer Direct Observation Method
Your Answer Direct Observation Method
Select The Blank
Question Pie chart is a round chart divided into sections denoting ________ associated with each value.
Correct Answer percentage
Your Answer percentage
Select The Blank
Question In cluster analysis linkage is based on ________distance or neighbour rule
Correct Answer Minimum
Your Answer Minimum
Select The Blank
Question The significance of Market Research is increasing due to shift from ________ competition.
Correct Answer Price to non price
Your Answer Price to non price
Multiple Choice Multiple Answer
Question Vendor evaluation has to be done to select best vendor for :-
Correct Answer Price , Reliability , Credit
Your Answer Price , Reliability , Credit
True/False
Question Market Research & Marketing Research can be used interchangeably.
Correct Answer False
Your Answer False
Match The Following
Question Correct Answer Your Answer
Dangler POP POP
POP Communication medium Communication medium
Opinion Polls Daily basis Daily basis
Corporate Image Study Advertising research Advertising research
Multiple Choice Single Answer
Question Verbalization of Attitude is known as :-
Correct Answer Opinion
Your Answer Opinion
True/False
Question Factor loading is the correlation between a factor and a variable in a factor analysis.
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question Adhoc methods for determining Sample size are :-
Correct Answer Rules of thumb , Budget constraint , Comparable studies
Your Answer Rules of thumb , Budget constraint , Comparable studies
Multiple Choice Multiple Answer
Question Which of the following are the types of Sales and Market Research?
Correct Answer Market Characteristics Study , Establishment of Quota and Territories , Market Share Analysis Study
Your Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories
Multiple Choice Multiple Answer
Question Characteristics of Open ended Questions include :-
Correct Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained
Your Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained
True/False
Question Data published by the audit bureau of circulation is an external published data.
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question What is the publication Report?
Correct Answer A Report with style, content according to the magazine and journals.
Your Answer A Report with style, content according to the magazine and journals.
Multiple Choice Multiple Answer
Question An ideal Questionnaire :-
Correct Answer Is short and concise , Has specific questions , Has uncluttered layout
Your Answer Is short and concise , Has specific questions , Has uncluttered layout
Select The Blank
Question ________represents a close ended question.
Correct Answer Scales
Your Answer Scales
Multiple Choice Single Answer
Question "Structured"/ "Unstructured" Questionnaire is a classification based on the :-
Correct Answer Degree of formality
Your Answer Degree of formality
Multiple Choice Multiple Answer
Question A Questionnaire :-
Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data
Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data
Match The Following
Question Correct Answer Your Answer
Bharat Leather Corpn. Ltd. Agra Agra
Cashew Corporation Of India Ltd. Cochin Cochin
Cement Corporation Of India Ltd. New Delhi New Delhi
Automotive Research Association Of India Pune Pune
Select The Blank
Question ________must cover all possible contingencies.
Correct Answer Branching questions
Your Answer Checklist
Multiple Choice Single Answer
Question In Market Research, Research Director must oversees :-
Correct Answer Execution of research at each stage
Your Answer Budget of Research
Select The Blank
Question In mail survey, the questionnaire is ________.
Correct Answer Self administered
Your Answer Self administered
Multiple Choice Multiple Answer
Question For logical concrete and helpful interpretation which things are the most important?
Correct Answer Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first
Your Answer Interpretation should be honest and undistorted , Objective and fundamental principal should always be dealt first , Averages are merely tendency and generalization
Multiple Choice Multiple Answer
Question In data analysis, the analysis methods are :-
Correct Answer Examine difference , Analyze experimental data , Investigate association
Your Answer Examine difference , Analyze experimental data , Investigate association
Select The Blank
Question In Marketing Research, written contract should contain feedback on ________.
Correct Answer Findings and implementation
Your Answer Research Methodology
Multiple Choice Single Answer
Question Market Research is done to
Correct Answer Explore the Opportunities
Your Answer Explore the Opportunities
True/False
Question Simple tabulation is the relationship between two or more variables.
Correct Answer False
Your Answer False
Multiple Choice Multiple Answer
Question The responses for the 'education' of a respondent can include
Correct Answer Not disclosed , Illiterate , Literate without formal schooling
Your Answer Illiterate , Literate without formal schooling
True/False
Question Motivation research is easy to handle as it deals with qualitative variables in human beings who are dynamic.
Correct Answer False
Your Answer False
Marketing Research - 4
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Select The Blank
Question
________must cover all possible contingencies.
Correct Answer
Branching questions
Your Answer
Branching questions
Multiple Choice Single Answer
Question
Ultra violet ink is used to disguise customer coding. This activity is :-
Correct Answer
A disapproved method
Your Answer
To protect the identity of the respondent
Multiple Choice Single Answer
Question
This question is based on the case study of "REVIVAL OF THREE STAR HOTEL". The Hotel was experiencing a decline in business. The Management decided to attract business executives as :-
Correct Answer
There was a decline in occupancy in the hotel
Your Answer
There was a decline in occupancy in the hotel
Select The Blank
Question
A specific change in lifestyle is indicated by ________
Correct Answer
Psychographics
Your Answer
Socio-economic class
Match The Following
Question
Correct Answer
Your Answer
Mother-tongue
Assamese
Assamese
Food habits
Demographic
Demographic
Town Classification
Metro
Metro
Household Structure
Joint family
Village
Multiple Choice Single Answer
Question
Market Research involves
Correct Answer
Collection and Analysis of Data
Your Answer
Collection and Analysis of Data
True/False
Question
Protection against unqualified researchers is a responsibility of the client.
Correct Answer
False
Your Answer
False
Multiple Choice Multiple Answer
Question
Dichotomous form of questions can be observed in :-
Correct Answer
Branching questions , Qualifying questions , Opening questions
Your Answer
Branching questions , Qualifying questions , Opening questions
Multiple Choice Multiple Answer
Question
Ethics in Marketing Research underline the three basic responsibilities that includes :-
Correct Answer
Responsibility towards the respondent , Responsibility towards the client , Responsibility towards the researcher
Your Answer
Responsibility towards the research process , Responsibility towards the respondent , Responsibility towards the client
True/False
Question
Question phrasing and structure are eliminated in Semantic differential scale.
Correct Answer
True
Your Answer
True
Multiple Choice Multiple Answer
Question
For logical concrete and helpful interpretation which things are the most important?
Correct Answer
Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first
Your Answer
Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first
Multiple Choice Multiple Answer
Question
A questionnaire can be filled through different means like :-
Correct Answer
Observation , Personal interview , Telephone interview
Your Answer
Observation , Personal interview , Telephone interview
True/False
Question
Likert Scale is relatively easy to construct and administer.
Correct Answer
True
Your Answer
True
True/False
Question
Telephonic surveys can be used to identify the acceptability of the food processor after demonstration.
Correct Answer
False
Your Answer
True
Select The Blank
Question
________ is the determinant of how people act.
Correct Answer
Knowledge
Your Answer
Opinion
Multiple Choice Multiple Answer
Question
Vendor evaluation has to be done to select best vendor for :-
Correct Answer
Price , Reliability , Credit
Your Answer
Reliability , Credit , Longer relationship
Multiple Choice Single Answer
Question
Where the Railways, Research, Designs & Standards Organisation is based?
Correct Answer
Lucknow
Your Answer
Lucknow
True/False
Question
Regression analysis can be used in sales forecasting to measure the relationship between company's sales and other economic variables.
Correct Answer
True
Your Answer
True
Multiple Choice Single Answer
Question
The unit about which information is collected for analysis is called:-
Correct Answer
Element
Your Answer
Respondent
Multiple Choice Multiple Answer
Question
Non hierarchical procedure of cluster analysis further has other subtypes like:-
Correct Answer
Sequential threshold , Parallel threshold , Optimizing partitioning
Your Answer
Parallel threshold , Optimizing partitioning
Multiple Choice Single Answer
Question
What is the first step in the Research Design Process?
Correct Answer
Problem Identification
Your Answer
Problem Identification
Select The Blank
Question
In cluster analysis linkage is based on ________distance or neighbour rule
Correct Answer
Minimum
Your Answer
Average
True/False
Question
Technical jargon should be used when unavoidable.
Correct Answer
True
Your Answer
False
Multiple Choice Single Answer
Question
Industrial product research was earlier restricted to :-
Correct Answer
Demand Forecasting
Your Answer
Demand Forecasting
Multiple Choice Single Answer
Question
Which scale can be best used for rural surveys?
Correct Answer
Diagrammatic Rating Scale
Your Answer
Diagrammatic Rating Scale
Select The Blank
Question
In ________ forecast, he collects all information in his mind and based on his vast experience he makes forecast.
Correct Answer
Munshi
Your Answer
Munshi
Multiple Choice Single Answer
Question
A nonhierarchical clustering procedure determines a cluster centre & then groups all objects within a prespecified threshold value from centre is known as :-
Correct Answer
Segmental threshold method
Your Answer
Segmental threshold method
True/False
Question
Sales quotas are set before estimation of market potential and sales territories.
Correct Answer
False
Your Answer
False
Select The Blank
Question
________ type of question allow response in affirmative or negative.
Correct Answer
Dichotomous
Your Answer
Dichotomous
True/False
Question
A Show card is the identity of the researcher conducting the interview
Correct Answer
False
Your Answer
False
Multiple Choice Multiple Answer
Question
Stimulated Test Marketing can be used in :-
Correct Answer
Product Concept testing , Pilot study before National launch , Packaging Appropriateness
Your Answer
Product Concept testing , Pilot study before National launch , Packaging Appropriateness
Multiple Choice Multiple Answer
Question
In resources for marketing research skilled staff plays an important role in :-
Correct Answer
Timely completion of research , Maintaining data , Dealing with different situation and problems
Your Answer
Dealing with different situation and problems , Timely completion of research , Defining major problems
Multiple Choice Multiple Answer
Question
The responses for the 'education' of a respondent can include
Correct Answer
Not disclosed , Illiterate , Literate without formal schooling
Your Answer
Illiterate , Literate without formal schooling , Student
Select The Blank
Question
________ research describes some aspects of market characteristics.
Correct Answer
Descriptive
Your Answer
Causal
Multiple Choice Single Answer
Question
In pre launch research of Pharmaceutical products, it is conducted for
Correct Answer
Clinical trials under controlled parameters for efficiency and side effects
Your Answer
Clinical trials under controlled parameters for efficiency and side effects
Select The Blank
Question
Searching & Developing Alternatives is done in ________.
Correct Answer
Exploratory Research
Your Answer
Exploratory Research
Multiple Choice Multiple Answer
Question
Market & Sales Analysis helps management in :-
Correct Answer
Developing company's sales plan (short and long term) , Setting standards of sales performance , Estimating total sales force needed in future
Your Answer
Developing company's sales plan (short and long term) , Setting standards of sales performance , Estimating total sales force needed in future
True/False
Question
In MDS, when input data is ratio scaled, it is called as non-metric MDS.
Correct Answer
False
Your Answer
False
Multiple Choice Single Answer
Question
Report presentation methodology deals with :-
Correct Answer
Research design, technique employees and justification
Your Answer
Research design, technique employees and justification
True/False
Question
Factor loading is the correlation between a factor and a variable in a factor analysis.
Correct Answer
True
Your Answer
True
Select The Blank
Question
________represents a close ended question.
Correct Answer
Scales
Your Answer
Scales
Multiple Choice Single Answer
Question
While determining the interviewing process, the researcher is confronted with :-
Correct Answer
Ascertaining the communication media
Your Answer
Issue of content of the question
Multiple Choice Multiple Answer
Question
Which of the following are the types of Sales and Market Research?
Correct Answer
Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories
Your Answer
Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories
Select The Blank
Question
Spontaneous responses are obtained in ________ questions.
Correct Answer
Open ended
Your Answer
Open ended
Match The Following
Question
Correct Answer
Your Answer
Wording of the question
Step 5
Step 1
Question response format
Step 4
Step 3
Typography
Step 7
Step 4
Interviewing process
Step2
Step2
Select The Blank
Question
________ are the internalized factors that cause people to behave the way they do.
Correct Answer
Motives
Your Answer
Motives
Multiple Choice Multiple Answer
Question
Projective techniques draw inferences about :-
Correct Answer
Personality structure , Marketing situation , Deep seated biases
Your Answer
Personality structure , Deep seated biases
Select The Blank
Question
________must cover all possible contingencies.
Correct Answer
Branching questions
Your Answer
Branching questions
Multiple Choice Single Answer
Question
Ultra violet ink is used to disguise customer coding. This activity is :-
Correct Answer
A disapproved method
Your Answer
To protect the identity of the respondent
Multiple Choice Single Answer
Question
This question is based on the case study of "REVIVAL OF THREE STAR HOTEL". The Hotel was experiencing a decline in business. The Management decided to attract business executives as :-
Correct Answer
There was a decline in occupancy in the hotel
Your Answer
There was a decline in occupancy in the hotel
Select The Blank
Question
A specific change in lifestyle is indicated by ________
Correct Answer
Psychographics
Your Answer
Socio-economic class
Match The Following
Question
Correct Answer
Your Answer
Mother-tongue
Assamese
Assamese
Food habits
Demographic
Demographic
Town Classification
Metro
Metro
Household Structure
Joint family
Village
Multiple Choice Single Answer
Question
Market Research involves
Correct Answer
Collection and Analysis of Data
Your Answer
Collection and Analysis of Data
True/False
Question
Protection against unqualified researchers is a responsibility of the client.
Correct Answer
False
Your Answer
False
Multiple Choice Multiple Answer
Question
Dichotomous form of questions can be observed in :-
Correct Answer
Branching questions , Qualifying questions , Opening questions
Your Answer
Branching questions , Qualifying questions , Opening questions
Multiple Choice Multiple Answer
Question
Ethics in Marketing Research underline the three basic responsibilities that includes :-
Correct Answer
Responsibility towards the respondent , Responsibility towards the client , Responsibility towards the researcher
Your Answer
Responsibility towards the research process , Responsibility towards the respondent , Responsibility towards the client
True/False
Question
Question phrasing and structure are eliminated in Semantic differential scale.
Correct Answer
True
Your Answer
True
Multiple Choice Multiple Answer
Question
For logical concrete and helpful interpretation which things are the most important?
Correct Answer
Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first
Your Answer
Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first
Multiple Choice Multiple Answer
Question
A questionnaire can be filled through different means like :-
Correct Answer
Observation , Personal interview , Telephone interview
Your Answer
Observation , Personal interview , Telephone interview
True/False
Question
Likert Scale is relatively easy to construct and administer.
Correct Answer
True
Your Answer
True
True/False
Question
Telephonic surveys can be used to identify the acceptability of the food processor after demonstration.
Correct Answer
False
Your Answer
True
Select The Blank
Question
________ is the determinant of how people act.
Correct Answer
Knowledge
Your Answer
Opinion
Multiple Choice Multiple Answer
Question
Vendor evaluation has to be done to select best vendor for :-
Correct Answer
Price , Reliability , Credit
Your Answer
Reliability , Credit , Longer relationship
Multiple Choice Single Answer
Question
Where the Railways, Research, Designs & Standards Organisation is based?
Correct Answer
Lucknow
Your Answer
Lucknow
True/False
Question
Regression analysis can be used in sales forecasting to measure the relationship between company's sales and other economic variables.
Correct Answer
True
Your Answer
True
Multiple Choice Single Answer
Question
The unit about which information is collected for analysis is called:-
Correct Answer
Element
Your Answer
Respondent
Multiple Choice Multiple Answer
Question
Non hierarchical procedure of cluster analysis further has other subtypes like:-
Correct Answer
Sequential threshold , Parallel threshold , Optimizing partitioning
Your Answer
Parallel threshold , Optimizing partitioning
Multiple Choice Single Answer
Question
What is the first step in the Research Design Process?
Correct Answer
Problem Identification
Your Answer
Problem Identification
Select The Blank
Question
In cluster analysis linkage is based on ________distance or neighbour rule
Correct Answer
Minimum
Your Answer
Average
True/False
Question
Technical jargon should be used when unavoidable.
Correct Answer
True
Your Answer
False
Multiple Choice Single Answer
Question
Industrial product research was earlier restricted to :-
Correct Answer
Demand Forecasting
Your Answer
Demand Forecasting
Multiple Choice Single Answer
Question
Which scale can be best used for rural surveys?
Correct Answer
Diagrammatic Rating Scale
Your Answer
Diagrammatic Rating Scale
Select The Blank
Question
In ________ forecast, he collects all information in his mind and based on his vast experience he makes forecast.
Correct Answer
Munshi
Your Answer
Munshi
Multiple Choice Single Answer
Question
A nonhierarchical clustering procedure determines a cluster centre & then groups all objects within a prespecified threshold value from centre is known as :-
Correct Answer
Segmental threshold method
Your Answer
Segmental threshold method
True/False
Question
Sales quotas are set before estimation of market potential and sales territories.
Correct Answer
False
Your Answer
False
Select The Blank
Question
________ type of question allow response in affirmative or negative.
Correct Answer
Dichotomous
Your Answer
Dichotomous
True/False
Question
A Show card is the identity of the researcher conducting the interview
Correct Answer
False
Your Answer
False
Multiple Choice Multiple Answer
Question
Stimulated Test Marketing can be used in :-
Correct Answer
Product Concept testing , Pilot study before National launch , Packaging Appropriateness
Your Answer
Product Concept testing , Pilot study before National launch , Packaging Appropriateness
Multiple Choice Multiple Answer
Question
In resources for marketing research skilled staff plays an important role in :-
Correct Answer
Timely completion of research , Maintaining data , Dealing with different situation and problems
Your Answer
Dealing with different situation and problems , Timely completion of research , Defining major problems
Multiple Choice Multiple Answer
Question
The responses for the 'education' of a respondent can include
Correct Answer
Not disclosed , Illiterate , Literate without formal schooling
Your Answer
Illiterate , Literate without formal schooling , Student
Select The Blank
Question
________ research describes some aspects of market characteristics.
Correct Answer
Descriptive
Your Answer
Causal
Multiple Choice Single Answer
Question
In pre launch research of Pharmaceutical products, it is conducted for
Correct Answer
Clinical trials under controlled parameters for efficiency and side effects
Your Answer
Clinical trials under controlled parameters for efficiency and side effects
Select The Blank
Question
Searching & Developing Alternatives is done in ________.
Correct Answer
Exploratory Research
Your Answer
Exploratory Research
Multiple Choice Multiple Answer
Question
Market & Sales Analysis helps management in :-
Correct Answer
Developing company's sales plan (short and long term) , Setting standards of sales performance , Estimating total sales force needed in future
Your Answer
Developing company's sales plan (short and long term) , Setting standards of sales performance , Estimating total sales force needed in future
True/False
Question
In MDS, when input data is ratio scaled, it is called as non-metric MDS.
Correct Answer
False
Your Answer
False
Multiple Choice Single Answer
Question
Report presentation methodology deals with :-
Correct Answer
Research design, technique employees and justification
Your Answer
Research design, technique employees and justification
True/False
Question
Factor loading is the correlation between a factor and a variable in a factor analysis.
Correct Answer
True
Your Answer
True
Select The Blank
Question
________represents a close ended question.
Correct Answer
Scales
Your Answer
Scales
Multiple Choice Single Answer
Question
While determining the interviewing process, the researcher is confronted with :-
Correct Answer
Ascertaining the communication media
Your Answer
Issue of content of the question
Multiple Choice Multiple Answer
Question
Which of the following are the types of Sales and Market Research?
Correct Answer
Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories
Your Answer
Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories
Select The Blank
Question
Spontaneous responses are obtained in ________ questions.
Correct Answer
Open ended
Your Answer
Open ended
Match The Following
Question
Correct Answer
Your Answer
Wording of the question
Step 5
Step 1
Question response format
Step 4
Step 3
Typography
Step 7
Step 4
Interviewing process
Step2
Step2
Select The Blank
Question
________ are the internalized factors that cause people to behave the way they do.
Correct Answer
Motives
Your Answer
Motives
Multiple Choice Multiple Answer
Question
Projective techniques draw inferences about :-
Correct Answer
Personality structure , Marketing situation , Deep seated biases
Your Answer
Personality structure , Deep seated biases
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