International Marketing - 11

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LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Single Answer
Question Which international orientation says "plans for overseas
markets are developed in home offices, using policies & procedure identical
to those employed in domestic marketing"?
Correct Answer Ethnocentric
Your Answer Ethnocentric


True/False
Question Under a turnkey project, a company provides only
construction services to bring the project up to the point of operation
Correct Answer False
Your Answer False


Multiple Choice Multiple Answer
Question People enter export markets for a variety of reasons like :-
Correct Answer Recession in domestic market , Higher profitability
, Utilization of export incentives
Your Answer Recession in domestic market , Higher profitability ,
Utilization of export incentives


Select The Blank
Question ________, advertising, sales promotion influence customer
Correct Answer Publicity
Your Answer Publicity


Multiple Choice Single Answer
Question According to AB Enterprises, what should exporter perceive?
Correct Answer Survival & growth in the fast-changing world markets
could be ensured through product adaption & development
Your Answer Survival & growth in the fast-changing world markets could
be ensured through product adaption & development


Multiple Choice Single Answer
Question "To survive in the market is difficult" what is this related
to?
Correct Answer Competition
Your Answer Competition


Multiple Choice Multiple Answer
Question What does "currency used for billing" stand for?
Correct Answer Currency of the purchaser's currency , Leading
international currency
Your Answer The currency of the purchaser , The seller's currency ,
Leading international currency


Multiple Choice Multiple Answer
Question How does the product reach to the buyer?
Correct Answer Distribution , Transportation
Your Answer Advertising , Distribution , Transportation


Multiple Choice Multiple Answer
Question What are the advantages of investment entry modes?
Correct Answer Companies depend critically on the choice of the
acquired firm , The local partner reduces the foreign partner's investment
outlays & risk exposure , They promise a quicker return on investment
Your Answer The local partner reduces the foreign partner's investment
outlays & risk exposure , Cost involved in formulating foreign-marketing
plan is less


Multiple Choice Multiple Answer
Question This question is based on the case study "Oriental Silk Pvt.
Ltd.". Oriental was an active member of some councils, which are those?
Correct Answer Apparel Export Promotion Council , Woolen Export
Promotion Council
Your Answer Apparel Export Promotion Council , Woolen Export Promotion
Council


Multiple Choice Single Answer
Question What is a foreign agent?
Correct Answer Independent middleman
Your Answer Independent middleman


True/False
Question This question is based on the case study "Chow Flowers Co.
Ltd.". The largest importer was the United States, absorbing over 40% of all
exports.
Correct Answer True
Your Answer True


Select The Blank
Question Certain people may have negative attitudes towards a certain
country & it's products, called ________ which affects demand.
Correct Answer Social & cultural factor
Your Answer Social & cultural factor


Multiple Choice Multiple Answer
Question Ethnocentric orientation includes following things :-
Correct Answer Same products , Same strategies , Same home and
foreign market
Your Answer Same products , Same strategies , Same home and foreign
market


Match The Following
Question Correct Answer Your Answer

Trade barriers To protect domestic industries To protect domestic
industries

Social environment Customs Customs

Demographic environment Age composition Age composition

Technological environment Causing relocation of production
Causing relocation of production

True/False
Question The movement of goods across national borders is a major
part of an international marketing strategy.
Correct Answer False
Your Answer True


Multiple Choice Multiple Answer
Question What are the techniques used to collect information
regarding market need?
Correct Answer Marketing information , Research
Your Answer Marketing information , Research


True/False
Question Adding additional products to the overseas even if the
company does not carry those products domestically - is an alternative for
product development
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question One who does not take title to the goods, but assist in the
transferring of the title is called
Correct Answer Agent
Your Answer Agent


Select The Blank
Question Some companies in developed countries move to foreign
countries because of certain regulations like________.
Correct Answer Environmental laws
Your Answer Environmental laws


Multiple Choice Single Answer
Question How does international marketing research help in assessing
market size, pattern & growth?
Correct Answer What sales potential exporter's product really has
in the market
Your Answer What sales potential exporter's product really has in the
market


Multiple Choice Multiple Answer
Question What is the meaning of research objective?
Correct Answer The research purpose , A precise statement of what
information is needed
Your Answer The research purpose , A precise statement of what
information is needed , A plan for conducting research


Select The Blank
Question ________ often buy direct from producers, their requirements
of raw materials, metals or components.
Correct Answer Industrial buyers
Your Answer Industrial buyers


Multiple Choice Multiple Answer
Question This question is based on the case study "Oriental Silk Pvt.
Ltd.". Which products did help USA to become the largest importer?
Correct Answer Silk fabrics , Made-ups
Your Answer Silk fabrics , Made-ups


Select The Blank
Question The country experienced ________ in the external sector in
1990s due to fall of the Soviet Union & the sharp rise in prices.
Correct Answer Negative trends
Your Answer Negative trends


Multiple Choice Multiple Answer
Question "Brighter colours are liked in Africa" is an example of
Correct Answer Cultural views , Packaging
Your Answer Quality , Cultural views


Multiple Choice Single Answer
Question When is economies of scale possible?
Correct Answer When manufacturing is in bulk quantity
Your Answer When manufacturing is in bulk quantity


Select The Blank
Question In case of ________ , the manufacturer retains control over
marketing strategy, particular pricing, positioning & advertising.
Correct Answer Cooperative exporter
Your Answer Cooperative exporter


Select The Blank
Question In indirect export channel, the market is ________.
Correct Answer Dispersed
Your Answer Dispersed


Match The Following
Question Correct Answer Your Answer

To pioneer new product in absence of channel partner Piggy backing
Piggy backing

Company desires little control Indirect channels of distribution
Export houses

Promotion, marketing research, credit Export houses Direct channel

Buying in India, selling it abroad Export merchant Indirect channels of
distribution

Select The Blank
Question The problem of our export is that we have focused
on________.
Correct Answer Low value
Your Answer Low value


Select The Blank
Question Many companies modify their products/promotion strategies to
suit ________ of the population of the different countries.
Correct Answer Tastes & preferences
Your Answer Tastes & preferences


True/False
Question In geocentric orientation, companies view different regions
as different markets.
Correct Answer False
Your Answer False


Multiple Choice Multiple Answer
Question What contributed 50% of the total exports of engineering
goods?
Correct Answer Machinery & instruments , Metals, primary & semi
finished iron, steel
Your Answer Machinery & instruments , Metals, primary & semi finished
iron, steel


True/False
Question Promotion-mix decision consists of
product,price,distribution,promotion
Correct Answer False
Your Answer True


Multiple Choice Single Answer
Question What is the advantage of direct exporting?
Correct Answer Greater control over distribution
Your Answer Greater control over distribution


Select The Blank
Question How much of a product people can buy, and which products
they choose to buy are obviously influenced by ________.
Correct Answer Their purchasing power
Your Answer Their purchasing power


True/False
Question In marginal cost pricing for export, competition in foreign
markets requires quotation of a lower price
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question Who is an independent agent that is located near highly
concentrated production centers?
Correct Answer Resident buyer
Your Answer Resident buyer


Multiple Choice Single Answer
Question This question is based on the case study "Chow Flowers Co.
Ltd." Which department was the largest?
Correct Answer Production
Your Answer Production


Select The Blank
Question This question is based on the case study "Oriental Silk Pvt.
Ltd.". By 1983, the company's sales were of the order of ________ .
Correct Answer Rs.600 million
Your Answer Rs.600 million


True/False
Question Policies or regulations regarding quality control &
inspection vary considerably between nations.
Correct Answer True
Your Answer True


True/False
Question Catalogues contain a list of all competitors with product
details.
Correct Answer False
Your Answer False


Multiple Choice Single Answer
Question What does product mean?
Correct Answer Bundle of attributes
Your Answer Bundle of attributes


Multiple Choice Multiple Answer
Question What are the contents of a research proposal?
Correct Answer Purpose & scope , Research approach
Your Answer Purpose & scope , Research approach


True/False
Question High performers in terms of exports include electric fans,
B&W TV & precision tubes in 1998 - 2003.
Correct Answer False
Your Answer False


Multiple Choice Single Answer
Question What is the principal functional division of ministry of
commerce & industry?
Correct Answer Export Industries Division
Your Answer Export Industries Division

International Marketing - 10

LIST OF ATTEMPTED QUESTIONS AND ANSWERS


Select The Blank
Question The most evident advantage of ________ is a faster start in
the target country
Correct Answer Acquisition entry
Your Answer Acquisition entry


Multiple Choice Single Answer
Question What is the factor that helps to estimate market potential?
Correct Answer Market size & growth
Your Answer Market size & growth


Multiple Choice Multiple Answer
Question What is the nature of direct export market?
Correct Answer Concentrated , Large potential sale
Your Answer Concentrated , Large potential sale , Consumer market


True/False
Question Decision to enter export market should be final and it does
not call for a roll-back
Correct Answer True
Your Answer True


True/False
Question Companies with smaller needs, an independent supplier will
be less active.
Correct Answer False
Your Answer True


Multiple Choice Single Answer
Question This question is based on the case study, 'AB Enterprises'.
What was one of the arguments that favored a product development programme?
Correct Answer New & improved products arouse interest of the
importers
Your Answer New & improved products arouse interest of the importers


Multiple Choice Single Answer
Question What is the health & safety regulation on food products?
Correct Answer Condition under which it is prepared
Your Answer Materials of packaging


Multiple Choice Single Answer
Question Which of the followings helps in finding level of education,
ethnic background?
Correct Answer Market segmentation
Your Answer Market segmentation


Select The Blank
Question This question is based on the case study "Chow Flowers Co.
Ltd.". The largest importer was ________.
Correct Answer United States
Your Answer United States


Multiple Choice Multiple Answer
Question Which of the following are domestic channels?
Correct Answer Export houses , Export merchant
Your Answer EMC , Export broker , Export merchant


Multiple Choice Single Answer
Question Which of the following is considered for the comparison of
international & domestic distribution channel?
Correct Answer Environment
Your Answer Environment


Select The Blank
Question In________, a product is in the process of development &
sales pick up gradually in PLC
Correct Answer Introduction
Your Answer Introduction


Multiple Choice Multiple Answer
Question What are the criteria for evaluation of products for
offshore sourcing?
Correct Answer Main cost tradeoffs , Labour intensive products
Your Answer Main cost tradeoffs , General products , Labour intensive
products


Select The Blank
Question Liberalization era, started in ________, brought a swift
change in the economic & trade policy from inward-oriented approach to
market-oriented approach.
Correct Answer 1991
Your Answer 1991


Select The Blank
Question Products with steady sales or at least predictable sales are
more suitable for ________ than products that face abrupt shift in demand.
Correct Answer Manufacturing
Your Answer Exporting


Multiple Choice Multiple Answer
Question Which of the following are indirect channels?
Correct Answer EMC , Export broker
Your Answer EMC , Foreign distributors , Foreign retailers


Match The Following
Question Correct Answer Your Answer

Standardized products Suitable for manufacturing Suitable for
manufacturing

Offshore sourcing method Company capability & resources
Joint-venture partner

Main cost tradeoffs Cost of offshore sourcing Cost of offshore
sourcing

Labour intensive products Significant labour input Significant
labour input

Multiple Choice Multiple Answer
Question What are included in sovereign political entities?
Correct Answer Custom duties , Exchange control , Local taxes
Your Answer Custom duties , Exchange control , Local taxes


Select The Blank
Question When a company can tolerate a somewhat looser relationship
with its sources or when requirements are so predictable that control is
less important, ________ is often preferable.
Correct Answer Purchasing or subcontracting
Your Answer Purchasing or subcontracting


True/False
Question This question is based on the case study "Oriental Silk Pvt.
Ltd.". Oriental Silk had adopted systematic & modern office practices and
was positively inclined towards professional & management styles.
Correct Answer True
Your Answer True


Multiple Choice Multiple Answer
Question What are the advantages of direct exporting?
Correct Answer Greater control over foreign marketing plan ,
Quicker information feedbacks on markets, competition
Your Answer Greater control over foreign marketing plan , Incurres less
expenses than indirect exporting , Quicker information feedbacks on markets,
competition


Multiple Choice Multiple Answer
Question What are the factors affecting indirect channel choice?
Correct Answer The dispersed market , Non-technical product
Your Answer The dispersed market , Industrial goods


True/False
Question This question is based on the case study "Chow Flowers Co.
Ltd.". Japan was a net importer of artificial flowers until 1973, when it
became a net exporter.
Correct Answer False
Your Answer False


Multiple Choice Single Answer
Question Why should a market researcher check a country's import
tariffs when he is investigating it as an export market?
Correct Answer It can affect the competitiveness of product against
products made within the market
Your Answer It affects the competitiveness of his product against those
of importers from third countries


True/False
Question Strategies suggested in the Medium Term Export Plan include
product-market penetration strategy for existing products, product-market,
diversification for new products & new markets.
Correct Answer True
Your Answer True


Select The Blank
Question ________dimensions include customs and practices
Correct Answer Business
Your Answer Cultural


Select The Blank
Question ________ marketing strategy involves the creation of a
single strategy for a product for the entire global market
Correct Answer Global
Your Answer Global


Multiple Choice Multiple Answer
Question What is the meaning of unit value of the product?
Correct Answer High priced product , High sensitive product
Your Answer Bulk transportation , High priced product , High sensitive
product


Multiple Choice Multiple Answer
Question What are the necessary things for good questionnaire?
Correct Answer Avoiding irrelevant information , Making it easy
Your Answer Drafting a survey questionnaire , Avoiding irrelevant
information , Making it easy


Select The Blank
Question ________ is one of the contractual entry modes in foreign
countries
Correct Answer Assembling arrangement
Your Answer Assembling arrangement


Match The Following
Question Correct Answer Your Answer

HONG KONG $ 2.5 billion exports in 1999-2000

USA $ 1.95 billion exports in 2002-03 $ 2.5 billion exports in
2001-02

UAE $ 2.5 billion exports in 2001-02 $ 2.3 billion exports in
2000-01

UK $ 2.3 billion exports in 2000-01 $ 2.5 billion exports in
1999-2000

Multiple Choice Single Answer
Question What is export in Indian context?
Correct Answer Surplus turned exports-generated by an excess of
production over local demand & does not result into domestic inflation
Your Answer Surplus turned exports-generated by an excess of production
over local demand & does not result into domestic inflation


True/False
Question This question is based on the case study "Oriental Silk Pvt.
Ltd.". Oriental preferred to conduct sales in the US market through agents.
Correct Answer False
Your Answer True


Multiple Choice Single Answer
Question Which of the following regulations does concern the raw
material from which a product is made, the conditions under which it is
processed?
Correct Answer Health & safety regulations
Your Answer Health & safety regulations


Multiple Choice Single Answer
Question In product planning for exports, depth signifies
Correct Answer Variation of particular item
Your Answer Variation of particular item


Multiple Choice Multiple Answer
Question What are the necessary things of reliability & capability in
selection of right supplier?
Correct Answer Quality of product , Price of the product
Your Answer Quality of product , Price of the product , Type of product


True/False
Question In marginal cost pricing, fixed costs are recovered from the
international market
Correct Answer False
Your Answer False


Multiple Choice Single Answer
Question What are the factors of joint-venture offshore
manufacturing?
Correct Answer Investment, capital, management, technology,
materials, payment and/or parts, profit, fees
Your Answer Investment, capital, management, technology, materials,
payment and/or parts, profit, fees


Select The Blank
Question While negotiating an agency agreement, the Indian firm
should be careful on________.
Correct Answer Contracted territory
Your Answer Contracted territory


True/False
Question Licensing does not involve foreign investment
Correct Answer True
Your Answer False


Multiple Choice Multiple Answer
Question Which of the following are among the top ten suppliers
together accounting for over 60% of total imports?
Correct Answer China , Germany
Your Answer China , Germany


Multiple Choice Multiple Answer
Question What are the main objectives of imposing trade barriers?
Correct Answer To protect domestic industries from foreign
competition , To curb conspicuous consumption
Your Answer To protect domestic industries from foreign competition , To
curb conspicuous consumption , To increase the foreign exchange resources of
the country


True/False
Question Bargaining styles differ greatly across nations.
Correct Answer False
Your Answer True


Select The Blank
Question In ________ , the researcher should study the size & trends
of production within the market & export from that market.
Correct Answer Consumption
Your Answer Consumption


Multiple Choice Single Answer
Question Which of the following indirect channel has greater freedom
& authority?
Correct Answer Export management companies
Your Answer Resident buyer


True/False
Question "Selling, advertising and distribution" are included in
export marketing.
Correct Answer False
Your Answer True


Multiple Choice Single Answer
Question This question is based on the case study "Chow Flowers Co.
Ltd." What was the production capacity of Chow Flowers?
Correct Answer 105,000 bunches of hand-wrapped per month
Your Answer 105,000 bunches of hand-wrapped per month