International Marketing - 9

LIST OF ATTEMPTED QUESTIONS AND ANSWERS


Select The Blank
Question In direct export channel, the product is ________.
Correct Answer Technical product
Your Answer Consumer product


True/False
Question Fairs are more useful for consumer products as it requires
technical demonstration.
Correct Answer False
Your Answer False


Select The Blank
Question Any technical matter of interest, statistical information
etc should be part of the back end of the proposal is termed as ________.
Correct Answer Appendices
Your Answer Appendices


Multiple Choice Single Answer
Question What does product-mix decision include?
Correct Answer Packaging
Your Answer Packaging


Multiple Choice Single Answer
Question What are the domestic market constraints?
Correct Answer Scale economies
Your Answer Growth prospect


Select The Blank
Question ________ is a kind of non-equity joint venture
Correct Answer Coproduction arrangement
Your Answer Coproduction arrangement


Multiple Choice Multiple Answer
Question What are the points which support to use marginal cost for
export pricing?
Correct Answer Low prices may serve to widen & create markets ,
Manufacturer's product may be not well known in foreign market
Your Answer Low prices may serve to widen & create markets ,
Manufacturer's product may be not well known in foreign market


Multiple Choice Single Answer
Question What are the factors that decide controlled offshore
manufacturing?
Correct Answer Investment, capital, management, technology &
products and/or parts, profits and/or fees
Your Answer Investment, capital, management, technology & products
and/or parts, profits and/or fees


True/False
Question Exporting is the only avenue of entry into foreign market
Correct Answer False
Your Answer False


True/False
Question Under an international management contracts, a company
undertakes the day to day management of an independent enterprise in a
foreign target country
Correct Answer True
Your Answer False


Select The Blank
Question Payment of commission to overseas agents is allowed either
by remitting the amount or by ________
Correct Answer Deducting it from the invoice value
Your Answer Deducting it from the price of the product


Multiple Choice Single Answer
Question What does political environment include?
Correct Answer Legal dimension
Your Answer Legal dimension


Multiple Choice Multiple Answer
Question What are the principle ways of quoting export prices?
Correct Answer Free on board , Cost insurance & freight
Your Answer Charged FAS , Free on board , Cost insurance & freight


Select The Blank
Question ________ send either buying delegations or have their buying
offices in the exporting country.
Correct Answer Large retail stores
Your Answer Large retail stores


Multiple Choice Multiple Answer
Question This question is based on the case study "Oriental Silk Pvt.
Ltd.". What were the options Mr.Patnaik had to operate in the US market?
Correct Answer Opening a branch office , A subsidiary company
Your Answer Opening a branch office , A subsidiary company


True/False
Question As regards imports into India, Germany is among the top ten
suppliers accounting for over 60% of total imports.
Correct Answer True
Your Answer True


Select The Blank
Question Product reach the buyer through________
Correct Answer Distribution
Your Answer Distribution


Multiple Choice Single Answer
Question This question is based on the case study 'AB Enterprises'.
What is the problem in adapting AB Enterprises product in the market?
Correct Answer Novelty is lost due to ethnic character in AB
Enterprises
Your Answer Novelty is lost due to ethnic character in AB Enterprises


Multiple Choice Multiple Answer
Question What are the risks involved in international marketing?
Correct Answer Larger volume of transaction , Less knowledge about
parties reputation , Longer time in transit
Your Answer Larger volume of transaction , Less knowledge about parties
reputation , Longer time in transit


True/False
Question In international marketing, cultural dimensions include
customs, traditions
Correct Answer True
Your Answer True


True/False
Question This question is based on the case study "Oriental Silk Pvt.
Ltd.". Mr.Patnaik felt that it was high time that he appraises his agents'
performance relating to the vast & expanding US market.
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question The scope of international marketing has been enlarged to
cover activities like :-
Correct Answer Joint venture
Your Answer Competing mnc


Multiple Choice Multiple Answer
Question What are the elements of evaluation of sources?
Correct Answer Emphasis , Accessibility
Your Answer Company records , Accessibility , Chamber of commerce


Multiple Choice Single Answer
Question What is the responsibility of the Directorate General of
Foreign Trade?
Correct Answer Execution of the import policies of Government of
India
Your Answer Execution of the export policies of Government of India


Multiple Choice Single Answer
Question What is product planning for exports?
Correct Answer Selecting product for market
Your Answer Selecting product for market


True/False
Question A research proposal describes a plan for conducting &
controlling research project.
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question Which of the following is not included in foreign
environment?
Correct Answer Local dimension
Your Answer Local dimension


Multiple Choice Multiple Answer
Question Which of the following are popular modes of entry in foreign
market?
Correct Answer Coproduction agreements , Joint venture
Your Answer Acquisition , International licensing , Joint venture


Multiple Choice Multiple Answer
Question The scope of international marketing has been enlarged to
cover activities like :-
Correct Answer Joint venture , Licensing , Franchising
Your Answer Joint venture , Licensing , Franchising


Multiple Choice Multiple Answer
Question What are the important infrastructure factors in evaluating
production site?
Correct Answer Industrial site , Transportation & communication
Your Answer Labour cost , Government regulations , Transportation &
communication


True/False
Question In international market, the existing of different legal
systems makes the task of businessmen more difficult.
Correct Answer True
Your Answer True


Select The Blank
Question ________ sector registered a hundred percent growth from USD
0.89 billion in 1998-99 to USD 1.9 billion in 2002-03.
Correct Answer Ores & Minerals
Your Answer Ores & Minerals


Multiple Choice Multiple Answer
Question What are the advantages of having agents?
Correct Answer He can provide after sales service , Knowledgeable
about the market
Your Answer Knowledgeable about the market , He takes the title to the
product , He can provide after sales service


Multiple Choice Multiple Answer
Question What are the criteria for selection of channels?
Correct Answer Cost involved on the part of the firm for a
particular channel , the behavior of the competitors , Possibilities of
getting appropriate feedback about customers
Your Answer Cost involved on the part of the firm for a particular
channel , Possibilities of getting appropriate feedback about customers ,
Level of market potential


Multiple Choice Single Answer
Question During the period 1998-99 to 2002-03, which products marked
the single largest growth in agri & allied category?
Correct Answer Marine
Your Answer Marine


Select The Blank
Question In________, emphasis is put on local laws, custom and
culture and great care is taken to understand the local way of doing
business
Correct Answer Polycentric orientation
Your Answer Polycentric orientation


Multiple Choice Single Answer
Question Which of the following is not investment entry?
Correct Answer Joint venture:11-89
Your Answer Joint venture:11-89


Match The Following
Question Correct Answer Your Answer

Indirect exporting Home-based merchant Channel network

Business dimensions Channel network Home-based merchant

Legal dimensions Copyright Copyright

Licensing arrangement Use of patent Use of patent

Multiple Choice Single Answer
Question What is marketing research?
Correct Answer Systemic gathering, processing, analyzing &
interpretation of the marketing data
Your Answer Systemic gathering, processing, analyzing & interpretation
of the marketing data


Match The Following
Question Correct Answer Your Answer

Literature Brochure Brochure

Questionnaire Tool of field research Tool of field research

Programme schedule Allows planned research Allows planned research

Samples Price tags Price tags

Multiple Choice Multiple Answer
Question How should the product for indirect exporting be?
Correct Answer Non-technical product , Consumer products
Your Answer Non-technical product , Industrial product , Consumer
products


Multiple Choice Multiple Answer
Question What are the special schemes of ECGC?
Correct Answer Packing credit guarantee , Post-shipment credit
guarantee
Your Answer Packing credit guarantee , Post-shipment credit guarantee


True/False
Question The area of change relates to product adaption requires
upgradation of technology and huge investment in brands.
Correct Answer True
Your Answer False


Multiple Choice Single Answer
Question Who is merchant exporter of the following?
Correct Answer One who is not engaged in manufacturing
Your Answer One who is not engaged in manufacturing


Select The Blank
Question Experience survey, which is also called as ________.
Correct Answer Key informant survey
Your Answer Key informant survey


Select The Blank
Question This question is based on the case study "Oriental Silk Pvt.
Ltd.". Oriental preferred to conduct sales in the US market through ________
Correct Answer An agent
Your Answer An agent


True/False
Question If foreign retailers are used, the products in question are
industrial products rather than consumer products.
Correct Answer False
Your Answer False

International Marketing - 8

LIST OF ATTEMPTED QUESTIONS AND ANSWERS


Multiple Choice Multiple Answer
Question
What could be attributed to the removal of trade restrictions in the process of liberalization in agri & allied products?
Correct Answer
Wheat , Sugar
Your Answer
Wheat , Sugar


Multiple Choice Single Answer
Question
Which is the push factor that makes firms go internationally?
Correct Answer
Saturation of the domestic market
Your Answer
Saturation of the domestic market


Multiple Choice Single Answer
Question
What is the meaning of "Standing in the Market" in indirect exporting?
Correct Answer
To gain credibility in the market if a known distributor can be persuaded to handle the product by manufacturer
Your Answer
To gain credibility in the market if a known distributor can be persuaded to handle the product by manufacturer


Select The Blank
Question
________ can affect the competitiveness of researcher's product against products made within the market.
Correct Answer
Tariffs
Your Answer
Tariffs


Multiple Choice Single Answer
Question
Which of the following is not included in foreign environment?
Correct Answer
Local dimension
Your Answer
Business dimension


Match The Following
Question
Correct Answer
Your Answer

Company provides engineering & construction services and other additional services
Turnkey construction contracts
Turnkey construction contracts

Company undertakes the day to day management of enterprise in target country
Management contracts
Management contracts

Franchisee carries on a business under franchisor's trade name
International franchising
International franchising

To get production to it's own specification from manufacturer
Contract manufacturer
Contract manufacturer



Multiple Choice Multiple Answer
Question
Which of the following are indirect channels?
Correct Answer
EMC , Export broker
Your Answer
EMC , Export broker


Multiple Choice Single Answer
Question
What is important to take pricing decision?
Correct Answer
Competition
Your Answer
Competition


Multiple Choice Single Answer
Question
Which of the following is direct exporting channel?
Correct Answer
Foreign retailers
Your Answer
Foreign retailers


True/False
Question
Switzerland is among the top ten countries, which all together account for more than fifty percent of India's total exports.
Correct Answer
False
Your Answer
False


True/False
Question
Decision to enter export market should be final and it does not call for a roll-back
Correct Answer
True
Your Answer
True


Multiple Choice Single Answer
Question
What does product-mix decision include?
Correct Answer
Packaging
Your Answer
Packaging


Select The Blank
Question
In________, a change is required to ensure adequate protection from environment
Correct Answer
Packaging
Your Answer
Packaging


Select The Blank
Question
The market approach focuses on pricing from the viewpoint of ________
Correct Answer
The customer
Your Answer
The customer


Multiple Choice Single Answer
Question
What does channel-mix decision include?
Correct Answer
Intermediaries
Your Answer
Intermediaries


Multiple Choice Multiple Answer
Question
What are the advantages of direct exporting?
Correct Answer
Greater control over foreign marketing plan , Quicker information feedbacks on markets, competition
Your Answer
Greater control over foreign marketing plan , Quicker information feedbacks on markets, competition


True/False
Question
Exporting is the only avenue of entry into foreign market
Correct Answer
False
Your Answer
False


Select The Blank
Question
India's share in the total world exports in 1950 was around ________.
Correct Answer
0.02
Your Answer
0.04


Select The Blank
Question
________ banks also have good deal of information on commercial agents in various countries.
Correct Answer
International Merchant
Your Answer
International Merchant


Multiple Choice Single Answer
Question
What is the issue in foreign market entry strategy?
Correct Answer
Target product
Your Answer
Target product


Multiple Choice Multiple Answer
Question
This question is based on the case study "Chow Flowers Co. Ltd.". Which are the products to be exported to foreign markets?
Correct Answer
Lily , Rose
Your Answer
Lily , Rose


Match The Following
Question
Correct Answer
Your Answer

Ethnocentric
Similar strategies
Similar strategies

Joint venture
Technology transfer
Tie-up

Contract manufacturing
Tie-up
Technology transfer

Foreign investment
Economic development
Setting own unit



Select The Blank
Question
________ is institutional source which provides market information.
Correct Answer
Chamber of commerce
Your Answer
Chamber of commerce


Multiple Choice Single Answer
Question
How will you recover the fixed/overhead costs in marginal cost pricing?
Correct Answer
Can be recovered from domestic market
Your Answer
Can be recovered from domestic market


Multiple Choice Multiple Answer
Question
What are the advantages of personal selling?
Correct Answer
To provide technical information to the buyers , To know the buyer's reaction instantaneously
Your Answer
To provide technical information to the buyers , To know the buyer's reaction instantaneously


Select The Blank
Question
The main elements of ________dimensions include per capita GDP
Correct Answer
Economic
Your Answer
Economic


True/False
Question
Catalogues contain a list of all competitors with product details.
Correct Answer
False
Your Answer
False


Multiple Choice Multiple Answer
Question
How should the product for indirect exporting be?
Correct Answer
Non-technical product , Consumer products
Your Answer
Non-technical product , Consumer products


True/False
Question
This question is based on the case study "Oriental Silk Pvt. Ltd.". Mr.Patnaik felt that it was high time that he appraises his agents' performance relating to the vast & expanding US market.
Correct Answer
True
Your Answer
True


True/False
Question
The importers & exporters can obtain information relating to the markets & products from EDA
Correct Answer
True
Your Answer
True


Multiple Choice Multiple Answer
Question
What are the risks involved in international marketing?
Correct Answer
Larger volume of transaction , Less knowledge about parties reputation , Longer time in transit
Your Answer
Larger volume of transaction , Less knowledge about parties reputation , Longer time in transit


Multiple Choice Single Answer
Question
What are the aspects of globalization?
Correct Answer
Products with competitive advantages
Your Answer
Products with competitive advantages


True/False
Question
This question is based on the case study "Chow Flowers Co. Ltd.". Japan was a net importer of artificial flowers until 1973, when it became a net exporter.
Correct Answer
False
Your Answer
False


Multiple Choice Multiple Answer
Question
People enter export markets for a variety of reasons like :-
Correct Answer
Recession in domestic market , Higher profitability , Utilization of export incentives
Your Answer
Recession in domestic market , Higher profitability , Utilization of export incentives


True/False
Question
As regards imports into India, Germany is among the top ten suppliers accounting for over 60% of total imports.
Correct Answer
True
Your Answer
True


Select The Blank
Question
________ is one of the contractual entry modes in foreign countries
Correct Answer
Assembling arrangement
Your Answer
Assembling arrangement


Multiple Choice Single Answer
Question
What is happening in developing countries?
Correct Answer
Population & income growing
Your Answer
Population & income growing


Multiple Choice Multiple Answer
Question
What are the factors affecting indirect channel choice?
Correct Answer
The dispersed market , Non-technical product
Your Answer
The dispersed market , Non-technical product


True/False
Question
Joint ventures will prosper only if the partner trust each other and continuously support their common endeavor
Correct Answer
True
Your Answer
True


Multiple Choice Multiple Answer
Question
What are the main objectives of imposing trade barriers?
Correct Answer
To protect domestic industries from foreign competition , To curb conspicuous consumption
Your Answer
To protect domestic industries from foreign competition , To curb conspicuous consumption


True/False
Question
A research proposal describes a plan for conducting & controlling research project.
Correct Answer
True
Your Answer
True


Multiple Choice Multiple Answer
Question
What are the necessary things for good questionnaire?
Correct Answer
Avoiding irrelevant information , Making it easy
Your Answer
Avoiding irrelevant information , Making it easy


Select The Blank
Question
In case of ________ , the manufacturer retains control over marketing strategy, particular pricing, positioning & advertising.
Correct Answer
Cooperative exporter
Your Answer
Cooperative exporter


Multiple Choice Single Answer
Question
What does product mean?
Correct Answer
Bundle of attributes
Your Answer
Bundle of attributes


Select The Blank
Question
________ extends finance to exporters of capital & manufactured goods.
Correct Answer
Export-import bank
Your Answer
Export-import bank


Multiple Choice Single Answer
Question
What is not included in social environment?
Correct Answer
Growth rates
Your Answer
Growth rates


Multiple Choice Single Answer
Question
What is the health & safety regulation on food products?
Correct Answer
Condition under which it is prepared
Your Answer
Condition under which it is prepared

International Marketing - 7

LIST OF ATTEMPTED QUESTIONS AND ANSWERS



Select The Blank
Question
Offshore purchasing requires________.
Correct Answer
Little experience
Your Answer
Little investment but more experience

Multiple Choice Multiple Answer
Question
How does the product reach to the buyer?
Correct Answer
Distribution , Transportation
Your Answer
Distribution , Transportation

Match The Following
Question
Correct Answer
Your Answer
Target market
Marketing strategy
Marketing strategy
External factor
Competitive profile
Competitive profile
Ethnocentric orientation
Overseas operation conducted from home country
Overseas operation conducted from home country
Polycentric orientation
Each market is unique
Each market is unique

Select The Blank
Question
The main elements of ________dimensions include per capita GDP
Correct Answer
Economic
Your Answer
Economic

Multiple Choice Multiple Answer
Question
What are the benefits of participation in trade fair?
Correct Answer
To get to know about competition , To know about the extent of product adaption
Your Answer
To get to know about competition , To know about the extent of product adaption

Multiple Choice Multiple Answer
Question
What are the advantages of personal selling?
Correct Answer
To provide technical information to the buyers , To know the buyer's reaction instantaneously
Your Answer
To provide technical information to the buyers , To know the buyer's reaction instantaneously

Select The Blank
Question
The feasibility of the adoption of marginal cost pricing depend upon________
Correct Answer
The existence of a large home market
Your Answer
The existence of a large home market

Multiple Choice Single Answer
Question
A number of developing countries hold out very good prospects for business in future because of
Correct Answer
Increase in income
Your Answer
Increase in income

Multiple Choice Single Answer
Question
What is the need of marketing research for export-import trade?
Correct Answer
To reduce the distance between an exporter & his customers in terms of marketing
Your Answer
To reduce the distance between an exporter & his customers in terms of marketing

Select The Blank
Question
The ________ can be described from 1950-51 to 1990-91
Correct Answer
Pre-reforms period
Your Answer
Pre-reforms period

Multiple Choice Single Answer
Question
Which of the following factors is related to employment levels?
Correct Answer
Economic factor
Your Answer
Economic factor

Multiple Choice Single Answer
Question
During the period 1998-99 to 2002-03, which products marked the single largest growth in agri & allied category?
Correct Answer
Marine
Your Answer
Marine

Multiple Choice Multiple Answer
Question
What are the risks involved in international marketing?
Correct Answer
Larger volume of transaction , Less knowledge about parties reputation , Longer time in transit
Your Answer
Less knowledge about parties reputation , Longer time in transit

True/False
Question
Catalogues contain a list of all competitors with product details.
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
What contributed 50% of the total exports of engineering goods?
Correct Answer
Machinery & instruments , Metals, primary & semi finished iron, steel
Your Answer
Machinery & instruments , Metals, primary & semi finished iron, steel

True/False
Question
The movement of goods across national borders is a major part of an international marketing strategy.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
This question is based on the case study "Chow Flowers Co. Ltd." Which department was the largest?
Correct Answer
Production
Your Answer
Production

Multiple Choice Multiple Answer
Question
What are the advantages of having agents?
Correct Answer
Knowledgeable about the market , He can provide after sales service
Your Answer
He is paid less commission , Knowledgeable about the market , He can provide after sales service

Multiple Choice Single Answer
Question
What does promotion encompass?
Correct Answer
Advertising
Your Answer
Advertising

Select The Blank
Question
In export pricing, ________ used for billing
Correct Answer
Currency of the purchaser's country
Your Answer
Currency of the purchaser's country

Select The Blank
Question
________ occurs when an international company invest in a business enterprise in a target country together with a local partner firm
Correct Answer
Joint venture
Your Answer
Coproduction arrangement

Multiple Choice Multiple Answer
Question
What is the meaning of research objective?
Correct Answer
The research purpose , A precise statement of what information is needed
Your Answer
The research purpose , A precise statement of what information is needed

True/False
Question
In social & cultural factors, the researcher must consider the employment level & distribution of income.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
Who is the substitute for export manager?
Correct Answer
Manufacturer's export agent
Your Answer
Manufacturer's export agent

Multiple Choice Single Answer
Question
Which of the following is limitation of indirect method of exporting?
Correct Answer
The manufacturer gives up control over the marketing of it's products to another firm
Your Answer
The manufacturer gives up control over the marketing of it's products to another firm

Multiple Choice Single Answer
Question
What are the similarities between domestic & international marketing?
Correct Answer
Satisfying consumers need
Your Answer
Satisfying consumers need

True/False
Question
In ethnocentric orientation, local and foreign market are same
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
What marketing technique is used to know international marketing need?
Correct Answer
Marketing information & research
Your Answer
Marketing information & research

True/False
Question
If foreign retailers are used, the products in question are industrial products rather than consumer products.
Correct Answer
False
Your Answer
False

True/False
Question
The main advantage of indirect method of exporting is "the manufacturer gives up control over the marketing of it's products to another firm which doesn't hamper the success in future".
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
Which were the programmes included in reforms?
Correct Answer
Productivity & international competitiveness of Indian economy , Foreign collaboration , A programme of micro-economic stabilization
Your Answer
A programme of micro-economic stabilization , Productivity & international competitiveness of Indian economy

True/False
Question
In polycentric approach, each country is treated as separate entity
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
What are included in sovereign political entities?
Correct Answer
Custom duties , Exchange control , Local taxes
Your Answer
Custom duties , Exchange control , Local taxes

Select The Blank
Question
This question is based on the case study "Oriental Silk Pvt. Ltd.". By 1983, the company's sales were of the order of ________ .
Correct Answer
Rs.600 million
Your Answer
Rs.600 million

Multiple Choice Single Answer
Question
What is the meaning of international sourcing?
Correct Answer
Buying from suppliers outside the firm's country of manufacture
Your Answer
Buying from suppliers outside the firm's country of manufacture

Multiple Choice Single Answer
Question
Which of the following is not investment entry?
Correct Answer
Joint venture:11-89
Your Answer
Joint venture:11-89

Select The Blank
Question
________ is an attached office of Ministry of Commerce.
Correct Answer
The Directorate general of foreign trade
Your Answer
The Directorate general of foreign trade

Multiple Choice Multiple Answer
Question
Which are the terms included in international marketing?
Correct Answer
Selling , Advertising , Distribution
Your Answer
Advertising , Shipping , Distribution

True/False
Question
Promotion-mix decision consists of product,price,distribution,promotion
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
The scope of international marketing has been enlarged to cover activities like :-
Correct Answer
Joint venture , Licensing , Franchising
Your Answer
Joint venture , Licensing , Franchising

Match The Following
Question
Correct Answer
Your Answer
Trade fairs
Knowing new technological trends
Knowing new technological trends
Direct mailing
Target audience
Target audience
Sales literature
Price list
Price list
Personal selling
Industrial market
Industrial market

Multiple Choice Single Answer
Question
What does channel-mix decision include?
Correct Answer
Intermediaries
Your Answer
Intermediaries

Multiple Choice Single Answer
Question
Product adaption is changing the product through
Correct Answer
Value addition
Your Answer
Value addition

True/False
Question
Under an international management contracts, a company undertakes the day to day management of an independent enterprise in a foreign target country
Correct Answer
True
Your Answer
True

True/False
Question
Licensing does not involve foreign investment
Correct Answer
True
Your Answer
True

Select The Blank
Question
Experience survey, which is also called as ________.
Correct Answer
Key informant survey
Your Answer
Key informant survey

Multiple Choice Multiple Answer
Question
This question is based on the case study "Chow Flowers Co. Ltd.". Which of the followings were large exporters of artificial flowers?
Correct Answer
Hong Kong , Taiwan
Your Answer
Hong Kong , Taiwan