1. Any communication by experts in that fields makes that communication more:-
a)
b)
c)
d)
Enthusiastic
Attractive
Credible
Environment friendly
Choose all that Apply.
Marks : 2
2. Why marketers focus on high involvement decisions?
a)
b)
c)
d)
Marketers assume consumers to be equally involved as they are
They believe consumers do not think before they act
They believe consumers think before they act
They believe consumers act and then think
Marks : 2
3. Use of primary data saves more time as compared to secondary data.
True
False
5. in India has been the major cause for slow rise of consumerism .
6. is defined as repetitive behaviour in absence of evaluation of alternative choices.
Marks : 2
7. It is the source of strong inborn drives and urges :-
a)
b)
c)
d)
Super ego
Super id
Id
Ego
Choose all that Apply.
Marks : 2
8. Characteristics of EBM model are :-
a)
b)
c)
d)
Incoherent
Coherent
Flexible
Rigid
Choose all that Apply.
Marks : 2
9. Enculturation takes place through a process of instilling values from key institutions like :-
a)
b)
c)
d)
The family & school
Religious institutions
Offices & workplaces
Government Departments & Agencies
Marks : 2
10. Who wrote this" Consumerism is shame of the total marketing concept "?
a)
b)
c)
d)
Ralph Nader
Peter Drucker
Karl Marx
Philip Kotler
11. The washing powder brand maximum used in India is :-
a)
b)
c)
d)
Wheel
Surf
Nirma
Tide
12. The basic levels of organisational buyers are :-
a)
b)
c)
d)
Purchaser
Initiator
Gatekeeper
Buyer
13. There is a close relationship between brand loyalty and habit.
True
False
14. Employment growth in agriculture is as low as %.
Marks : 2
15. It is the selection, organisation and interpretation of marketing and environmental stimuli into a cohesive picture :-
a)
b)
c)
d)
Perception
Attitude
Behaviour
Personality
Marks : 2
15. It is the selection, organisation and interpretation of marketing and environmental stimuli into a cohesive picture :-
a)
b)
c)
d)
Perception
Attitude
Behaviour
Personality
16. has opened new avenue in collection of data in actual users.
17.
1. Cognitive learning
1. Intentional learning
2. Routinzed decision making
2. Incidental learning
3. Secondary stimulus
3. Habit
4. Information through exhibitions, print media
4. Conditioned stimuli
5. Insight
6. Stimulus and response
18. Characteristics of learning process are :-
a)
b)
c)
d)
Change in behaviour, temporary or permanent
Continuously evolves
No change in behaviour
Change in behaviour based on experience
18. Characteristics of learning process are :-
a)
b)
c)
d)
Change in behaviour, temporary or permanent
Continuously evolves
No change in behaviour
Change in behaviour based on experience
Marks : 2
19. It is a strong stimuli that forces action :-
a)
b)
c)
d)
Cues
Response
Drives
Stimuli
20. Nicosia model establishes a link between organisation and its prospective .
1. Today's consumers are greatly influenced by those individuals with whom they share :-
a)
b)
c)
d)
Some common traits & Values
Behavioural peculiarities
Same financial worth
Monetary relationships
22. It is based on differential threshold of a consumer :-
a)
b)
c)
d)
JND
Absolute threshold
Threshold level
Limen
23. gradually leads to brand loyalty.
24.
1. Primary Data
1. External agency
2. ORG
2. Source
3. Survey
3. MIS
4. Consumer Research
4. Data collection method
5. Internal/Govt. agency
6. Analysis of information
25. Characteristics of brand loyal consumers are :-
a)
b)
c)
d)
Over confident
Self confident
Store loyal
Not store loyal
26. There are high chances of product failure if product categorisation is not there in consumer's mind.
True
False
27. Higher level helps in understanding consumer behavior.
Eng lang,sophistication,selective behaviour 29. Caste influence is in rural India.
Pre-purchase decision are unimportant as compared to post purchase decision.
29. Caste influence is in rural India.
True
False
30. are interested in knowing the feedback of consumers.
31. In which model, a consumer may select a product that satisfies few attributes which he considers important?
a)
b)
c)
d)
Conjunctive model
Lexicographic model
Expectancy value model
Quantitative model
32. Research provides insight about customer's perception about the competition.
True
False
33. Brand beliefs & brand evaluation are identical in nature.
True
False
34. Minority group consumers tend to be more barnd loyal.
True
False
35. Attitudes are in nature.
36. Which are the varoius types of risks?
a)
b)
c)
d)
Financial risk
Physiological risk
Psychological risk
Physical risk
37. Who is the ' father ' of modern consumer movement?
a)
b)
c)
d)
John F Kennedy
Bill Clinton
Peter Drucker
Ralph Nader
37. The popular tea brand maximum used in India is :-
a)
b)
c)
d)
Tata
Lipton
Brooke Bond
Taj
38. Organisational buyers do not have a uniform demand.
True
False
Marks : 2
39. Measures by government to protect the interests of consumer are :-
a)
b)
c)
d)
Expansion of public sector
Expansion of private sector
Statutory regulation
Restrictive trade practices
40. Critical information required at ' after sales' level to enhance consumer satisfaction are :-
a)
b)
c)
d)
Prompt redressal
Repair and maintenance
Consumer follow up
Courteous and attentive service
41. Reasons for rural urban disparities are:-
a)
b)
c)
d)
Low priority to agriculture
High priority to agriculture
Success of land reforms
Failure of land reforms
42. Buying pattern is greatly influenced by :-
a)
b)
c)
d)
Greater pressures from the Society
Pressures from the Govt
Pressures from the manufacturer
Greater Time Management pressures
43. Characteristics of rural market in relation to dependency on Nature are :-
a)
b)
c)
d)
High dependence on natural factors for livelihood
Abundance of natural resources
Low dependence on natural factors for livelihood
Scarcity of natural resources
44. Organisational buyers totally depend on consumer demands.
True
False
45. gives clues to the firm about what existing or prospective customers think.
46. Study of CB is more complex in India due to multilingual, multicultural& ethical status.
True
False
47. Opinion Leaders are looked upon by others as :-
a)
b)
c)
d)
Sales Agents
Manufacturers workforce
Trend setters
Political Leaders
48. When the product is important to consumer but its benefits are not clear, the operating principle is perceptual vigilance.
True
False
Marks : 2
49. Greater the degree of brand loyalty, less important are situational factors.
True
False
Marks : 2
50. The objective of this Act is to protect the interests of consumers by establishing consumer councils for settlement of consumer disputes :-
a)
b)
c)
d)
Consumer Protection Act 1986
Consumer Protection Act 1989
Statutory regulation
MRTP Act , 1969
Showing posts with label Consumer Behaviour (Set 2). Show all posts
Showing posts with label Consumer Behaviour (Set 2). Show all posts
Friday, January 30, 2009
Consumer Behaviour - 5
2.
1. Aggression, hunger, sex
1. Id
2. Sensing-thinking type personality
2. Own decision maker
3. Sensitive thinking
3. Dogmatism
4. Intuitive thinking
4. Optimum stimulation level
5. Least price conscious
6. Short term consideration
3. The ego defensive function of attitude explains how attitudes the ego from anxieties & threats.
4. Characteristics of rural market in relation to marketing stimuli are :-
a)
b)
c)
d)
Low product exposure
Low brand awareness
High rate of retail outlets
Low rate of retail outlets
4. Characteristics of rural market in relation to marketing stimuli are :-
a)
b)
c)
d)
Low product exposure
Low brand awareness
High rate of retail outlets
Low rate of retail outlets
. Feedback is a very critical element for service oriented industries.
True
False
7. To create product differentiation, manufacturers have to continuously their products
8. Unforeseen factors that can affect supplies/purchase are :-
a)
b)
c)
d)
Labour
Cash flow
Bankruptcy
Technical problem
9. It is the data which is collected at first hand either by the researcher or by some other person for the study purpose :-
a)
b)
c)
d)
Primary data
Secondary data
Direct data
Indirect data
10. It is the individual's self concept :-
a)
b)
c)
d)
Super ego
Super id
Id
Ego
11. Cultural values are dynamic in nature.
True
False
12. Human process that is included in the EBM model is :-
a)
b)
c)
d)
Purchase
Satisfaction
Memory
Exposure
13. It is the process wherein all employees of the firm are required to interact directly with customers :-
a)
b)
c)
d)
Orientation
Satisfaction
Value
Delight
13. It is the process wherein all employees of the firm are required to interact directly with customers :-
a)
b)
c)
d)
Orientation
Satisfaction
Value
Delight
15. Theories based on the principle of perceptual equilibrium are :-
a)
b)
c)
d)
Social judgement theory
Heider's balance theory
Cognitive theory
Cognitive dissonance theory
16. Attribution theory attributes behaviour to the :-
a)
b)
c)
d)
Situation
Product
Price
Promotion
16. Attribution theory attributes behaviour to the :-
a)
b)
c)
d)
Situation
Product
Price
Promotion
Marks : 2
18. Cognitive learning theory is relevant for convenience products.
True
False
Marks : 2
19. If the outcome of post purchase experience is in line with the expectation, it is called :-
a)
b)
c)
d)
High discrepancy
Low discrepancy
Positive discrepancy
Negative discrepancy
20. Marketing research is a part of consumer research which in turn is a part of product research.
True
False
21. When the product benefits are clear cut, the operating principle is perceptual defense.
True
False
22. Super ego operates both at the conscious and unconscious level.
True
False
23. Trait theory is based on the following assumptions :-
a)
b)
c)
d)
Relatively stable behavioual tendencies among individuals
Difference in the degree to behavioural tendencies
Relative differences help in characterising their personalities
Emotional relationship between consumer and brand
24. Attitudes with of involvement are relatively easier to change.
25.
1. Perceived risk 4 1. Company specific problems
2. Degree of centralisation 1 2. Product specific problem
3. Perceptual distortion 6 3. Human behaviour
4. Unforeseen factors 5 4. Decides number of members in DMU
5. Breakdown, bankruptcy
6. Influences expectations
26.
1. Complaint resolution mechanism
1. Regular process
2. Marketer's challenge
2. Integration with decision making level
3. Xerox synonymous with photocopy machine
3. General level expectation
4. Market research
4. Category level expectation
5. Satisfaction of each customer
6. Brand level expectation
Marks : 2
27. If the outcome of post purchase experience is not in line with the expectation, it is called :-
a)
b)
c)
d)
High discrepancy
Low discrepancy
Positive discrepancy
Negative discrepancy
Marks : 2
28. An individual receives inputs in what form?
a)
b)
c)
d)
Cues
Response
Drives
Stimuli
29. Consumers in U.S are exposed to ads in a day.
30. Consumption rituals are series of symbolic behaviour that :-
a)
b)
c)
d)
Occur in sequence
Are repeated frequently
Resemble religious rituals
Induce God fearing sentiments
31. has a symbolic meaning tied to consumer values.
32. Industries in India depend to a major extent on :-
a)
b)
c)
d)
Company's profit margin
Infrastructure
Weather
Rainfall
33. Price perceptions influence the purchasing behaviour of consumer.
Marks : 2
34. Characteristics of Reference price :-
a)
b)
c)
d)
Static
Changes
More knowledge more price range
More knowledge less price range
35. Land reforms are largely failure in India.
True
False
36. A Social class is .
37. Expectations related to reliability, durability, style etc of the product is at which level?
a)
b)
c)
d)
General
Category
Transaction
Brand
38. Local, state, central regulations etc are factors affecting organisational buying behaviour.
39. Information about a new product stored in bits and pieces in consumer's mind is called .
Marks : 2
40. Customer expectation built up from a particular class of product is at which level?
a)
b)
c)
d)
General
Category
Transaction
Brand
41. Factors affecting perceived risks about the product are :-
a)
b)
c)
d)
New product
Technologically complex
High price
Low price
43. Getting new customers is more economical than retaining the existing customers.
True
False
Marks : 2
44. Marketers try to associate their product with symbols of :-
a)
b)
c)
d)
Achievement
Other brands & products
Foreign brands & products
Personal development
Marks : 2
45. More members will be involved in decision making if the problem is an extentive one.
True
False
Marks : 2
46. It is relatively difficult to change :-
a)
b)
c)
d)
Weak attitudes
Strong attitudes
All attitudes
Typical attitudes
47. Types of personality are :-
a)
b)
c)
d)
Extrovert
Leading
Following
Introvert
48. Consumerism in India has not progressed due to following reasons :-
a)
b)
c)
d)
High literacy rate
Ignorance
Consumerism disorganised
Wealth imbalance in the country
48. Consumerism in India has not progressed due to following reasons :-
a)
b)
c)
d)
High literacy rate
Ignorance
Consumerism disorganised
Wealth imbalance in the country
50. Expectations built up at the time of transaction between company and consumer is at which level ?
a)
b)
c)
d)
General
Category
Transaction
Brand
51. Customer buys the product with following minimum attributes :-
a)
b)
c)
d)
Reliable delivery
Durable
Style
Luxury
52. The rank of India among other countries in the world has gone down in terms of poverty, unemployment and level of development after independence.
True
False
53. The behaviourist theory gives little emphasis on consumer .
54. How is stimulus generalisation used for brand leveraging?
a)
b)
c)
d)
Extension of brand under successful brand
Extension of brand under upcoming brand
Extension in a different product category
Extension in a different product mix
Marks : 2
55. Repetition is important in case of :-
a)
b)
c)
d)
Convenience goods
Speciality goods
Shopping goods
Unsought goods
56. Customer satisfaction process includes following steps :-
a)
b)
c)
d)
Attractive sales team
Product purchase
After sales service
Repeat purchase
57. is used as a means of maintaining regular contact and dialogue with the consumer.
1. Aggression, hunger, sex
1. Id
2. Sensing-thinking type personality
2. Own decision maker
3. Sensitive thinking
3. Dogmatism
4. Intuitive thinking
4. Optimum stimulation level
5. Least price conscious
6. Short term consideration
3. The ego defensive function of attitude explains how attitudes the ego from anxieties & threats.
4. Characteristics of rural market in relation to marketing stimuli are :-
a)
b)
c)
d)
Low product exposure
Low brand awareness
High rate of retail outlets
Low rate of retail outlets
4. Characteristics of rural market in relation to marketing stimuli are :-
a)
b)
c)
d)
Low product exposure
Low brand awareness
High rate of retail outlets
Low rate of retail outlets
. Feedback is a very critical element for service oriented industries.
True
False
7. To create product differentiation, manufacturers have to continuously their products
8. Unforeseen factors that can affect supplies/purchase are :-
a)
b)
c)
d)
Labour
Cash flow
Bankruptcy
Technical problem
9. It is the data which is collected at first hand either by the researcher or by some other person for the study purpose :-
a)
b)
c)
d)
Primary data
Secondary data
Direct data
Indirect data
10. It is the individual's self concept :-
a)
b)
c)
d)
Super ego
Super id
Id
Ego
11. Cultural values are dynamic in nature.
True
False
12. Human process that is included in the EBM model is :-
a)
b)
c)
d)
Purchase
Satisfaction
Memory
Exposure
13. It is the process wherein all employees of the firm are required to interact directly with customers :-
a)
b)
c)
d)
Orientation
Satisfaction
Value
Delight
13. It is the process wherein all employees of the firm are required to interact directly with customers :-
a)
b)
c)
d)
Orientation
Satisfaction
Value
Delight
15. Theories based on the principle of perceptual equilibrium are :-
a)
b)
c)
d)
Social judgement theory
Heider's balance theory
Cognitive theory
Cognitive dissonance theory
16. Attribution theory attributes behaviour to the :-
a)
b)
c)
d)
Situation
Product
Price
Promotion
16. Attribution theory attributes behaviour to the :-
a)
b)
c)
d)
Situation
Product
Price
Promotion
Marks : 2
18. Cognitive learning theory is relevant for convenience products.
True
False
Marks : 2
19. If the outcome of post purchase experience is in line with the expectation, it is called :-
a)
b)
c)
d)
High discrepancy
Low discrepancy
Positive discrepancy
Negative discrepancy
20. Marketing research is a part of consumer research which in turn is a part of product research.
True
False
21. When the product benefits are clear cut, the operating principle is perceptual defense.
True
False
22. Super ego operates both at the conscious and unconscious level.
True
False
23. Trait theory is based on the following assumptions :-
a)
b)
c)
d)
Relatively stable behavioual tendencies among individuals
Difference in the degree to behavioural tendencies
Relative differences help in characterising their personalities
Emotional relationship between consumer and brand
24. Attitudes with of involvement are relatively easier to change.
25.
1. Perceived risk 4 1. Company specific problems
2. Degree of centralisation 1 2. Product specific problem
3. Perceptual distortion 6 3. Human behaviour
4. Unforeseen factors 5 4. Decides number of members in DMU
5. Breakdown, bankruptcy
6. Influences expectations
26.
1. Complaint resolution mechanism
1. Regular process
2. Marketer's challenge
2. Integration with decision making level
3. Xerox synonymous with photocopy machine
3. General level expectation
4. Market research
4. Category level expectation
5. Satisfaction of each customer
6. Brand level expectation
Marks : 2
27. If the outcome of post purchase experience is not in line with the expectation, it is called :-
a)
b)
c)
d)
High discrepancy
Low discrepancy
Positive discrepancy
Negative discrepancy
Marks : 2
28. An individual receives inputs in what form?
a)
b)
c)
d)
Cues
Response
Drives
Stimuli
29. Consumers in U.S are exposed to ads in a day.
30. Consumption rituals are series of symbolic behaviour that :-
a)
b)
c)
d)
Occur in sequence
Are repeated frequently
Resemble religious rituals
Induce God fearing sentiments
31. has a symbolic meaning tied to consumer values.
32. Industries in India depend to a major extent on :-
a)
b)
c)
d)
Company's profit margin
Infrastructure
Weather
Rainfall
33. Price perceptions influence the purchasing behaviour of consumer.
Marks : 2
34. Characteristics of Reference price :-
a)
b)
c)
d)
Static
Changes
More knowledge more price range
More knowledge less price range
35. Land reforms are largely failure in India.
True
False
36. A Social class is .
37. Expectations related to reliability, durability, style etc of the product is at which level?
a)
b)
c)
d)
General
Category
Transaction
Brand
38. Local, state, central regulations etc are factors affecting organisational buying behaviour.
39. Information about a new product stored in bits and pieces in consumer's mind is called .
Marks : 2
40. Customer expectation built up from a particular class of product is at which level?
a)
b)
c)
d)
General
Category
Transaction
Brand
41. Factors affecting perceived risks about the product are :-
a)
b)
c)
d)
New product
Technologically complex
High price
Low price
43. Getting new customers is more economical than retaining the existing customers.
True
False
Marks : 2
44. Marketers try to associate their product with symbols of :-
a)
b)
c)
d)
Achievement
Other brands & products
Foreign brands & products
Personal development
Marks : 2
45. More members will be involved in decision making if the problem is an extentive one.
True
False
Marks : 2
46. It is relatively difficult to change :-
a)
b)
c)
d)
Weak attitudes
Strong attitudes
All attitudes
Typical attitudes
47. Types of personality are :-
a)
b)
c)
d)
Extrovert
Leading
Following
Introvert
48. Consumerism in India has not progressed due to following reasons :-
a)
b)
c)
d)
High literacy rate
Ignorance
Consumerism disorganised
Wealth imbalance in the country
48. Consumerism in India has not progressed due to following reasons :-
a)
b)
c)
d)
High literacy rate
Ignorance
Consumerism disorganised
Wealth imbalance in the country
50. Expectations built up at the time of transaction between company and consumer is at which level ?
a)
b)
c)
d)
General
Category
Transaction
Brand
51. Customer buys the product with following minimum attributes :-
a)
b)
c)
d)
Reliable delivery
Durable
Style
Luxury
52. The rank of India among other countries in the world has gone down in terms of poverty, unemployment and level of development after independence.
True
False
53. The behaviourist theory gives little emphasis on consumer .
54. How is stimulus generalisation used for brand leveraging?
a)
b)
c)
d)
Extension of brand under successful brand
Extension of brand under upcoming brand
Extension in a different product category
Extension in a different product mix
Marks : 2
55. Repetition is important in case of :-
a)
b)
c)
d)
Convenience goods
Speciality goods
Shopping goods
Unsought goods
56. Customer satisfaction process includes following steps :-
a)
b)
c)
d)
Attractive sales team
Product purchase
After sales service
Repeat purchase
57. is used as a means of maintaining regular contact and dialogue with the consumer.
Consumer Behaviour - 4
Match The Following
Question Correct Answer Your Answer
Smell Cosmetics and food products Cosmetics and food products
Feel Paper products, fabrics Paper products, fabrics
Red colour Warm and sensual Warm and sensual
Blue colour Cool and friendly Cool and friendly
Question Correct Answer Your Answer
Intuitive thinking Least price conscious Least price conscious
Aggression, hunger, sex Id Id
Sensing-thinking type personality Own decision maker Own decision maker
Sensitive thinking Short term consideration Short term consideration
Question Correct Answer Your Answer
Market research Regular process Regular process
Complaint resolution mechanism Integration with decision making level Integration with decision making level
Marketer's challenge Satisfaction of each customer Satisfaction of each customer
Xerox synonymous with photocopy machine Brand level expectation Brand level expectation
Match The Following
Question Correct Answer Your Answer
Market research Regular process Regular process
Complaint resolution mechanism Integration with decision making level General level expectation
Marketer's challenge Satisfaction of each customer Satisfaction of each customer
Xerox synonymous with photocopy machine Brand level expectation Category level expectation
Match The Following
Question Correct Answer Your Answer
No black marketing Social responsibility Social responsibility
Infancy stage Consumerism Consumerism
Statutory regulation Trade Marks and Merchandise Marks Act, 1958 Trade Marks and Merchandise Marks Act, 1958
Full time forcing Variation of tie-up sales Variation of tie-up sales
Match The Following
Question Correct Answer Your Answer
Reports by Federation of Indian Chambers of Commerce Non-government publication Government publication
Types of data Primary and secondary Primary and secondary
New product launch Non routine problem Communication problem
Survey research Communication problem Non-government publication
Formal product Image, quality etc of company
Traditional organisation No customer complaints handling
Feedback Service oriented industries
Customer orientation Maximum customer delight
Multiple suppliers Avoid the possibility of supplier failure
Buying centre roles Influencer, buyer, decider, gatekeeper, initiator
Buying centre Decision makers
Breakdown High opportunity cost
Question Correct Answer Your Answer
Survey Data collection method Internal/Govt. agency
Consumer Research Analysis of information Analysis of information
Primary Data Source Data collection method
ORG External agency Internal/Govt. agency
Question Correct Answer Your Answer
Physical risk Risk to human body Risk to human body
Psychological risk Risk of losing self esteem Risk of losing self esteem
Social risk Risk in purchasing items which enhance social attractiveness Risk in purchasing items which enhance social attractiveness
Performance risk the purchased product not achieving desired results the purchased product not achieving desired results
Market research Regular process Regular process
Complaint resolution mechanism Integration with decision making level
Marketer's challenge Satisfaction of each customer
Xerox synonymous with photocopy machine Brand level expectation
No black marketing Social responsibility
Infancy stage Consumerism
Statutory regulation Trade Marks and Merchandise Marks Act 1958
Full time forcing Variation of tie-up sales
Match The Following
Question Correct Answer Your Answer
Brand Ambassadors Celebrities in different fields Celebrities in different fields
Sacred consumption Consumption of goods that promote beauty Consumption of goods that promote beauty
Secular consumption Promotes technology Promotes technology
Opinion leaders Involve in social activity Involve in social activity
Match The Following
Question Correct Answer Your Answer
Intuitive thinking Least price conscious Least price conscious
Aggression, hunger, sex Id Id
Sensing-thinking type personality Own decision maker Own decision maker
Sensitive thinking Short term consideration Short term consideration
Match The Following
Question Correct Answer Your Answer
No black marketing Social responsibility Social responsibility
Infancy stage Consumerism Consumerism
Statutory regulation Trade Marks and Merchandise Marks Act, 1958 Trade Marks and Merchandise Marks Act, 1958
Full time forcing Variation of tie-up sales Variation of tie-up sales
Match The Following
Question Correct Answer Your Answer
Reports by Federation of Indian Chambers of Commerce Non-government publication Government publication
Types of data Primary and secondary Primary and secondary
New product launch Non routine problem Communication problem
Survey research Communication problem Non-government publication
Match The Following
Question Correct Answer Your Answer
Formal product Image, quality etc of company Services bought by the consumer
Traditional organisation No customer complaints handling Image, quality etc of company
Feedback Service oriented industries Maximum customer delight
Customer orientation Maximum customer delight Customer benefits and experience of service
Match The Following
Question Correct Answer Your Answer
Brand Ambassadors Celebrities in different fields Celebrities in different fields
Sacred consumption Consumption of goods that promote beauty Consumption of goods that promote beauty
Secular consumption Promotes technology Is type of standard consumption
Opinion leaders Involve in social activity Involve in social activity
Match The Following
Question Correct Answer Your Answer
Market research Regular process Regular process
Complaint resolution mechanism Integration with decision making level Satisfaction of each customer
Marketer's challenge Satisfaction of each customer Integration with decision making level
Xerox synonymous with photocopy machine Brand level expectation Brand level expectation
Question Correct Answer Your Answer
Advance info and knowledge on products leads to Reduction in brand loyalty Are same as olden times
Today's male purchasing roles Include childcare and involvement in cooking also Imply no change in Buying Patterns
Today's female purchasing roles Are changed because of more financial independence Reduction in brand loyalty
Greater time pressures for individuals result in More convenience utilization thru use of vending machines / internet buying etc More convenience utilization thru use of vending machines / internet buying etc
Match The Following
would like the Question Correct Answer Your Answer
Optimum stimualtion level is less than the present status Relief seeking Relief seeking
Ideal self image How they would like to see themselves How they actually see them
Optimum stimulation level is more than present status Restless How they would like to see themselves
Optimum stimulation level is equal to present living status Satisfied How they society to see them
Match The Following
Question Correct Answer Your Answer
Unforeseen factors Breakdown, bankruptcy Decides number of members in DMU
Perceived risk Decides number of members in DMU Breakdown, bankruptcy
Degree of centralisation Company specific problems Influences expectations
Perceptual distortion Influences expectations Product specific problem
The Following
Question Correct Answer Your Answer
Brand Ambassadors Celebrities in different fields Celebrities in different fields
Sacred consumption Consumption of goods that promote beauty Consumption of goods that promote beauty
Secular consumption Promotes technology Promotes technology
Opinion leaders Involve in social activity Involve in social activity
Match The Following
Question Correct Answer Your Answer
Unforeseen factors Breakdown, bankruptcy Breakdown, bankruptcy
Perceived risk Decides number of members in DMU Decides number of members in DMU
Degree of centralisation Company specific problems Company specific problems
Perceptual distortion Influences expectations Influences expectations
Match The Following
Question Correct Answer Your Answer
Formal product Image, quality etc of company Maximum customer delight
Traditional organisation No customer complaints handling No customer complaints handling
Feedback Service oriented industries Image, quality etc of company
Customer orientation Maximum customer delight Customer benefits and experience of service
Match The Following
Question Correct Answer Your Answer
Ideal self image How they would like to see themselves How they would like to see themselves
Optimum stimulation level is more than present status Restless Restless
Optimum stimulation level is equal to present living status Satisfied Satisfied
Optimum stimualtion level is less than the present status Relief seeking Relief seeking
Match The Following
Question Correct Answer Your Answer
Formal product Image, quality etc of company Image, quality etc of company
Traditional organisation No customer complaints handling No customer complaints handling
Feedback Service oriented industries Service oriented industries
Customer orientation Maximum customer delight Maximum customer delight
Match The Following
Question Correct Answer Your Answer
Unforeseen factors Breakdown, bankruptcy Breakdown, bankruptcy
Perceived risk Decides number of members in DMU Decides number of members in DMU
Degree of centralisation Company specific problems Company specific problems
Perceptual distortion Influences expectations Influences expectations
Question Correct Answer Your Answer
Smell Cosmetics and food products Cosmetics and food products
Feel Paper products, fabrics Paper products, fabrics
Red colour Warm and sensual Warm and sensual
Blue colour Cool and friendly Cool and friendly
Question Correct Answer Your Answer
Intuitive thinking Least price conscious Least price conscious
Aggression, hunger, sex Id Id
Sensing-thinking type personality Own decision maker Own decision maker
Sensitive thinking Short term consideration Short term consideration
Question Correct Answer Your Answer
Market research Regular process Regular process
Complaint resolution mechanism Integration with decision making level Integration with decision making level
Marketer's challenge Satisfaction of each customer Satisfaction of each customer
Xerox synonymous with photocopy machine Brand level expectation Brand level expectation
Match The Following
Question Correct Answer Your Answer
Market research Regular process Regular process
Complaint resolution mechanism Integration with decision making level General level expectation
Marketer's challenge Satisfaction of each customer Satisfaction of each customer
Xerox synonymous with photocopy machine Brand level expectation Category level expectation
Match The Following
Question Correct Answer Your Answer
No black marketing Social responsibility Social responsibility
Infancy stage Consumerism Consumerism
Statutory regulation Trade Marks and Merchandise Marks Act, 1958 Trade Marks and Merchandise Marks Act, 1958
Full time forcing Variation of tie-up sales Variation of tie-up sales
Match The Following
Question Correct Answer Your Answer
Reports by Federation of Indian Chambers of Commerce Non-government publication Government publication
Types of data Primary and secondary Primary and secondary
New product launch Non routine problem Communication problem
Survey research Communication problem Non-government publication
Formal product Image, quality etc of company
Traditional organisation No customer complaints handling
Feedback Service oriented industries
Customer orientation Maximum customer delight
Multiple suppliers Avoid the possibility of supplier failure
Buying centre roles Influencer, buyer, decider, gatekeeper, initiator
Buying centre Decision makers
Breakdown High opportunity cost
Question Correct Answer Your Answer
Survey Data collection method Internal/Govt. agency
Consumer Research Analysis of information Analysis of information
Primary Data Source Data collection method
ORG External agency Internal/Govt. agency
Question Correct Answer Your Answer
Physical risk Risk to human body Risk to human body
Psychological risk Risk of losing self esteem Risk of losing self esteem
Social risk Risk in purchasing items which enhance social attractiveness Risk in purchasing items which enhance social attractiveness
Performance risk the purchased product not achieving desired results the purchased product not achieving desired results
Market research Regular process Regular process
Complaint resolution mechanism Integration with decision making level
Marketer's challenge Satisfaction of each customer
Xerox synonymous with photocopy machine Brand level expectation
No black marketing Social responsibility
Infancy stage Consumerism
Statutory regulation Trade Marks and Merchandise Marks Act 1958
Full time forcing Variation of tie-up sales
Match The Following
Question Correct Answer Your Answer
Brand Ambassadors Celebrities in different fields Celebrities in different fields
Sacred consumption Consumption of goods that promote beauty Consumption of goods that promote beauty
Secular consumption Promotes technology Promotes technology
Opinion leaders Involve in social activity Involve in social activity
Match The Following
Question Correct Answer Your Answer
Intuitive thinking Least price conscious Least price conscious
Aggression, hunger, sex Id Id
Sensing-thinking type personality Own decision maker Own decision maker
Sensitive thinking Short term consideration Short term consideration
Match The Following
Question Correct Answer Your Answer
No black marketing Social responsibility Social responsibility
Infancy stage Consumerism Consumerism
Statutory regulation Trade Marks and Merchandise Marks Act, 1958 Trade Marks and Merchandise Marks Act, 1958
Full time forcing Variation of tie-up sales Variation of tie-up sales
Match The Following
Question Correct Answer Your Answer
Reports by Federation of Indian Chambers of Commerce Non-government publication Government publication
Types of data Primary and secondary Primary and secondary
New product launch Non routine problem Communication problem
Survey research Communication problem Non-government publication
Match The Following
Question Correct Answer Your Answer
Formal product Image, quality etc of company Services bought by the consumer
Traditional organisation No customer complaints handling Image, quality etc of company
Feedback Service oriented industries Maximum customer delight
Customer orientation Maximum customer delight Customer benefits and experience of service
Match The Following
Question Correct Answer Your Answer
Brand Ambassadors Celebrities in different fields Celebrities in different fields
Sacred consumption Consumption of goods that promote beauty Consumption of goods that promote beauty
Secular consumption Promotes technology Is type of standard consumption
Opinion leaders Involve in social activity Involve in social activity
Match The Following
Question Correct Answer Your Answer
Market research Regular process Regular process
Complaint resolution mechanism Integration with decision making level Satisfaction of each customer
Marketer's challenge Satisfaction of each customer Integration with decision making level
Xerox synonymous with photocopy machine Brand level expectation Brand level expectation
Question Correct Answer Your Answer
Advance info and knowledge on products leads to Reduction in brand loyalty Are same as olden times
Today's male purchasing roles Include childcare and involvement in cooking also Imply no change in Buying Patterns
Today's female purchasing roles Are changed because of more financial independence Reduction in brand loyalty
Greater time pressures for individuals result in More convenience utilization thru use of vending machines / internet buying etc More convenience utilization thru use of vending machines / internet buying etc
Match The Following
would like the Question Correct Answer Your Answer
Optimum stimualtion level is less than the present status Relief seeking Relief seeking
Ideal self image How they would like to see themselves How they actually see them
Optimum stimulation level is more than present status Restless How they would like to see themselves
Optimum stimulation level is equal to present living status Satisfied How they society to see them
Match The Following
Question Correct Answer Your Answer
Unforeseen factors Breakdown, bankruptcy Decides number of members in DMU
Perceived risk Decides number of members in DMU Breakdown, bankruptcy
Degree of centralisation Company specific problems Influences expectations
Perceptual distortion Influences expectations Product specific problem
The Following
Question Correct Answer Your Answer
Brand Ambassadors Celebrities in different fields Celebrities in different fields
Sacred consumption Consumption of goods that promote beauty Consumption of goods that promote beauty
Secular consumption Promotes technology Promotes technology
Opinion leaders Involve in social activity Involve in social activity
Match The Following
Question Correct Answer Your Answer
Unforeseen factors Breakdown, bankruptcy Breakdown, bankruptcy
Perceived risk Decides number of members in DMU Decides number of members in DMU
Degree of centralisation Company specific problems Company specific problems
Perceptual distortion Influences expectations Influences expectations
Match The Following
Question Correct Answer Your Answer
Formal product Image, quality etc of company Maximum customer delight
Traditional organisation No customer complaints handling No customer complaints handling
Feedback Service oriented industries Image, quality etc of company
Customer orientation Maximum customer delight Customer benefits and experience of service
Match The Following
Question Correct Answer Your Answer
Ideal self image How they would like to see themselves How they would like to see themselves
Optimum stimulation level is more than present status Restless Restless
Optimum stimulation level is equal to present living status Satisfied Satisfied
Optimum stimualtion level is less than the present status Relief seeking Relief seeking
Match The Following
Question Correct Answer Your Answer
Formal product Image, quality etc of company Image, quality etc of company
Traditional organisation No customer complaints handling No customer complaints handling
Feedback Service oriented industries Service oriented industries
Customer orientation Maximum customer delight Maximum customer delight
Match The Following
Question Correct Answer Your Answer
Unforeseen factors Breakdown, bankruptcy Breakdown, bankruptcy
Perceived risk Decides number of members in DMU Decides number of members in DMU
Degree of centralisation Company specific problems Company specific problems
Perceptual distortion Influences expectations Influences expectations
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