Marketing Management - 22

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False   Question   Changes in company structure also necessitates changes in the systems in various degrees   Correct Answer   True   Your Answer   True    Select The Blank   Question   ________ is a part of the company that has a separate mission and objectives   Correct Answer   SBU   Your Answer   SBU    Select The Blank   Question   ________ is synonymous with non-recurrent data system(RDS)   Correct Answer   Market research   Your Answer   Management Information system    Select The Blank   Question   Skimming pricing involves________ risk.   Correct Answer   Low   Your Answer   High    Select The Blank   Question   Buyer's response in ________ method may not be applicable in other markets   Correct Answer   Market tests   Your Answer   Correlation    True/False   Question   Firms that lack promotional capabilities rely on middlemen.   Correct Answer   True   Your Answer   True    Multiple Choice Single Answer   Question   It provides a way to bring in the people dimension in macro company analysis without using psychological models of human behaviour   Correct Answer   Culture   Your Answer   Role    Multiple Choice Single Answer   Question   It is a reduction in list price granted to channel members for performing marketing functions   Correct Answer   Trade discount   Your Answer   Trade discount    Multiple Choice Single Answer   Question   It identifies opportunities for and threats to the organisation   Correct Answer   Environmental assessment   Your Answer   Environmental assessment    True/False   Question   Systems are formal and informal rules and regulations that complements the company structure   Correct Answer   True   Your Answer   True    Select The Blank   Question   In production era , demand is ________ than supply   Correct Answer   Greater   Your Answer   Greater    Multiple Choice Multiple Answer   Question   Drawbacks of Survey of Buyer's intention method are   Correct Answer   Exposure , Not accurate , Time consuming   Your Answer   Not accurate , Time consuming , Sales may be inflated or deflated by sales team    Multiple Choice Multiple Answer   Question   Total cost concept includes   Correct Answer   Damaged goods , Inventory obsolescence , Transportation   Your Answer   Inventory obsolescence , Transportation    Match The Following Question Correct Answer Your Answer Air-freight It is the best quality type of transportation available. The advantage is speed and flexibility in carrying small loads. Inventory carrying cost It increases as the quantity ordered increases. It increases as the quantity ordered increases. Order processing cost It decreases as the quantity ordered increases. It decreases as the quantity ordered increases. Pipe-line It is used to transport petroleum products to refineries. It is used to transport petroleum products to refineries.    Multiple Choice Multiple Answer   Question   These are the characteristics of services   Correct Answer   Sold on basis of benefits , Quality control is tough   Your Answer   Sold on basis of benefits , Mechanised and automated    Select The Blank   Question   The cost of warehousing, transportation, inventory and handling products together constitutes ________ concept.   Correct Answer   Total cost   Your Answer   Fixed cost    Multiple Choice Multiple Answer   Question   Forecasting methods for existing products are   Correct Answer   Simple trend analysis , Time series analysis , Correlation method   Your Answer   Simple trend analysis , Correlation method , Market tests    Multiple Choice Single Answer   Question   It helps an organisation to cope with future by setting objectives and making strategies to achieve them   Correct Answer   Planning   Your Answer   Planning    True/False   Question   Change in company structure from divisional to matrix also mean changes in the systems in various degrees   Correct Answer   True   Your Answer   True    Select The Blank   Question   ________ is a delivery of standard of living to society   Correct Answer   Marketing   Your Answer   Values    True/False   Question   "The customer is always right" is the spirit of marketing concept.   Correct Answer   True   Your Answer   True    Multiple Choice Multiple Answer   Question   The participants in a communication process are :   Correct Answer   Source , Recipient   Your Answer   Source , Recipient    Multiple Choice Single Answer   Question   In which stage of Product life cycle, brand choice is heavily influenced by reference group   Correct Answer   Maturity   Your Answer   Decline    Multiple Choice Single Answer   Question   The frequency at which a product is used is called ?   Correct Answer   Usage rate   Your Answer   Usage rate    Select The Blank   Question   The factor of satisfaction and ________ motives are consistent in society   Correct Answer   Profit   Your Answer   Exchange    Multiple Choice Multiple Answer   Question   A business is a system consisting of following elements   Correct Answer   Input and output , Objectives , Process and feedback   Your Answer   Objectives , Process and feedback , Profits    Multiple Choice Single Answer   Question   In Cost Optimisation :   Correct Answer   Overall physical distribution costs are minimised   Your Answer   Overall physical distribution costs are minimised    True/False   Question   Communicating with middlemen requires information which is different to the information required in communicating with the final buyers.   Correct Answer   True   Your Answer   True    True/False   Question   Internal records such as sales reports, cost and accounting information are expensive to obtain.   Correct Answer   False   Your Answer   False    Multiple Choice Multiple Answer   Question   Beliefs are based on   Correct Answer   Knowledge , Opinion , Faith   Your Answer   Knowledge , Opinion , Faith    True/False   Question   "Promotion" is considered in conjunction with "Convenience" .   Correct Answer   False   Your Answer   False    Select The Blank   Question   ________ describes a person's favourable or unfavourable action tendencies towards object   Correct Answer   Attitudes   Your Answer   Attitudes    Multiple Choice Multiple Answer   Question   Criteria for choosing distribution channels are :   Correct Answer   Market coverage , Control , Costs   Your Answer   Market coverage , Control , Costs    Select The Blank   Question   ________ is seen as an integral process that converts materials into goods   Correct Answer   Systems   Your Answer   Statistical quality control    Select The Blank   Question   Modern Accounting uses ________ as a unit of measure   Correct Answer   Time   Your Answer   Time    Multiple Choice Multiple Answer   Question   How does 'structure' reduce external uncertainity arising out of human behaviour   Correct Answer   Research and planning , Forecasting   Your Answer   Research and planning , Forecasting    True/False   Question   Economic forecasts are available from industry trade associations   Correct Answer   False   Your Answer   True    Multiple Choice Single Answer   Question   The organisation focusses attention on one market segment and develops one marketing mix for that segment.This is known as :   Correct Answer   Concentration   Your Answer   Concentration    Multiple Choice Single Answer   Question   This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations   Correct Answer   Time Series Analysis   Your Answer   Time Series Analysis    True/False   Question   Macro environment is composed of the major forces that pose opportunities and create threat for the Co.   Correct Answer   True   Your Answer   True    Match The Following Question Correct Answer Your Answer Feedback Communication from receiver to sender Interpreting the message by receiver Encoding Putting meaning to symbols conveyed as messages A means by which source communicates the message Decoding Interpreting the message by receiver Putting meaning to symbols conveyed as messages Noise It interferes with communication process It interferes with communication process    Select The Blank   Question   Customers are brand,style and type conscious when buying ________ products.   Correct Answer   Special   Your Answer   Special    Multiple Choice Multiple Answer   Question   The micro-environment consists of following components:   Correct Answer   Marketing intermediaries , Customers , Competitors   Your Answer   Marketing intermediaries , Customers , Competitors    Multiple Choice Single Answer   Question   This approach estimates sales potential of a territory by estimating the number of units of a product category that a buyer buys from all suppliers multiplied by the number of potential buyers in that territory   Correct Answer   Buildup approach   Your Answer   Buildup approach    Multiple Choice Multiple Answer   Question   The basic goals in introductory stage are   Correct Answer   Induce acceptance of new product , Gain initial distribution   Your Answer   Induce acceptance of new product , Gain initial distribution    Multiple Choice Multiple Answer   Question   The various variations of Negotiated contract are   Correct Answer   Cost plus pricing , Fixed price , Fixed price and incentive   Your Answer   Variable Price , Fixed price and incentive    Select The Blank   Question   Module of Flotilla strikes an optimum balance of ________ and flexibility   Correct Answer   Standardisation   Your Answer   Standardisation