TWM - 1

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

 

Multiple Choice Single Answer

Question What is product planning for exports?

Correct Answer Selecting product for market

Your Answer Selecting product for market

 

Multiple Choice Single Answer

Question What decides in building-up cost/price for a product?

Correct Answer Internal taxes

Your Answer Internal taxes

 

Multiple Choice Multiple Answer

Question What are the criteria for selection of channels?

Correct Answer Cost involved on the part of the firm for a particular channel , the behavior of

the competitors , Possibilities of getting appropriate feedback about

customers

Your Answer Cost involved on the part of the firm for a particular channel , the behavior of

the competitors , Possibilities of getting appropriate feedback about

customers

 

Select The Blank

Question How much of a product people can buy, and which products they choose to

buy are obviously influenced by ________.

Correct Answer Their purchasing power

Your Answer Their purchasing power

 

Multiple Choice Single Answer

Question What does channel-mix decision include?

Correct Answer Intermediaries

Your Answer Intermediaries

 

True/False

Question Any technical matter of interest, statistical information should be a part of the

back end of the proposal called appendices.

Correct Answer True

Your Answer True

 

Multiple Choice Single Answer

Question What is the avenue of entry into foreign markets?

Correct Answer Contract manufacturing

Your Answer Contract manufacturing

 

Multiple Choice Single Answer

Question What is a foreign agent?

Correct Answer Independent middleman

Your Answer Independent middleman

 

Match The Following

Question Correct Answer Your Answer

Ethnocentric Similar strategies Similar strategies

Joint venture Technology transfer Technology transfer

Contract manufacturing Tie-up Tie-up

Foreign investment Economic development Economic development

 

Select The Blank

Question ________ occurs when an international company invest in a business

enterprise in a target country together with a local partner firm

Correct Answer Joint venture

Your Answer Joint venture

 

Select The Blank

Question The feasibility of the adoption of marginal cost pricing depend upon________

Correct Answer The existence of a large home market

Your Answer The existence of a large home market

 

Multiple Choice Multiple Answer

Question What are the principle ways of quoting export prices?

Correct Answer Free on board , Cost insurance & freight

Your Answer Free on board , Cost insurance & freight

 

Multiple Choice Single Answer

Question According to AB Enterprises, what should exporter perceive?

Correct Answer Survival & growth in the fast-changing world markets could be ensured

through product adaption & development

Your Answer Survival & growth in the fast-changing world markets could be ensured

through product adaption & development

 

True/False

Question As regards imports into India, Germany is among the top ten suppliers

accounting for over 60% of total imports.

Correct Answer True

Your Answer True

 

Select The Blank

Question ________ banks also have good deal of information on commercial agents in

various countries.

Correct Answer International Merchant

Your Answer International Merchant

 

True/False

Question This question is based on the case study "Oriental Silk Pvt. Ltd.". Mr.Patnaik

felt that it was high time that he appraises his agents' performance relating to

the vast & expanding US market.

Correct Answer True

Your Answer True

 

Multiple Choice Multiple Answer

Question What are the techniques used to collect information regarding market need?

Correct Answer Marketing information , Research

Your Answer Marketing information , Research

 

Multiple Choice Multiple Answer

Question What are the criteria for evaluation of products for offshore sourcing?

Correct Answer Main cost tradeoffs , Labour intensive products

Your Answer Main cost tradeoffs , Labour intensive products

 

Select The Blank

Question ________ marketing strategy involves the creation of a single strategy for a

product for the entire global market

Correct Answer Global

Your Answer Global

 

Multiple Choice Single Answer

Question What does political environment include?

Correct Answer Legal dimension

Your Answer Legal dimension

 

Multiple Choice Multiple Answer

Question What are the benefits of participation in trade fair?

Correct Answer To get to know about competition , To know about the extent of product

adaption

Your Answer To get to know about competition , To know about the extent of product

adaption

 

Multiple Choice Multiple Answer

Question How does the product reach to the buyer?

Correct Answer Distribution , Transportation

Your Answer Distribution , Transportation

 

Multiple Choice Multiple Answer

Question How does the customer know about the product & is influenced to buy it?

Correct Answer Publicity , Advertising , Sales promotion

Your Answer Publicity , Advertising , Sales promotion

 

Multiple Choice Multiple Answer

Question What could be attributed to the removal of trade restrictions in the process of

liberalization in agri & allied products?

Correct Answer Wheat , Sugar

Your Answer Wheat , Sugar

 

Multiple Choice Single Answer

Question What is the meaning of "Standing in the Market" in indirect exporting?

Correct Answer To gain credibility in the market if a known distributor can be persuaded to

handle the product by manufacturer

Your Answer To gain credibility in the market if a known distributor can be persuaded to

handle the product by manufacturer

 

Multiple Choice Multiple Answer

Question What does "currency used for billing" stand for?

Correct Answer Currency of the purchaser's currency , Leading international currency

Your Answer Currency of the purchaser's currency , Leading international currency

 

Multiple Choice Multiple Answer

Question Ethnocentric orientation includes following things :-

Correct Answer Same products , Same strategies , Same home and foreign market

Your Answer Same products , Same strategies , Same home and foreign market

 

Multiple Choice Multiple Answer

Question What are the important infrastructure factors in evaluating production site?

Correct Answer Industrial site , Transportation & communication

Your Answer Industrial site , Transportation & communication

 

Select The Blank

Question In________, a product is in the process of development & sales pick up

gradually in PLC

Correct Answer Introduction

Your Answer Introduction

 

True/False

Question The movement of goods across national borders is a major part of an

international marketing strategy.

Correct Answer False

Your Answer False

 

True/False

Question Strategies suggested in the Medium Term Export Plan include product-market

penetration strategy for existing products, product-market, diversification for

new products & new markets.

Correct Answer True

Your Answer True

 

True/False

Question In international market, the existing of different legal systems makes the task

of businessmen more difficult.

Correct Answer True

Your Answer True

 

Select The Blank

Question ________ related to a number of products

Correct Answer Length

Your Answer Length

 

True/False

Question High performers in terms of exports include electric fans, B&W TV & precision

tubes in 1998 - 2003.

Correct Answer False

Your Answer False

 

True/False

Question Catalogues contain a list of all competitors with product details.

Correct Answer False

Your Answer False

 

Multiple Choice Single Answer

Question What is marketing research?

Correct Answer Systemic gathering, processing, analyzing & interpretation of the marketing

data

Your Answer Systemic gathering, processing, analyzing & interpretation of the marketing

data

 

Multiple Choice Single Answer

Question This question is based on the case study 'AB Enterprises'. What was the

initial problem faced by the importers?

Correct Answer Defect in packaging material

Your Answer Defect in packaging material

 

Match The Following

Question Correct Answer Your Answer

Indirect exporting Home-based merchant Home-based merchant

Business dimensions Channel network Channel network

Legal dimensions Copyright Copyright

Licensing arrangement Use of patent Use of patent

 

Select The Blank

Question Product reach the buyer through________

Correct Answer Distribution

Your Answer Distribution

 

True/False

Question Joint ventures will prosper only if the partner trust each other and

continuously support their common endeavor

Correct Answer True

Your Answer True

 

Select The Blank

Question Products with steady sales or at least predictable sales are more suitable for

________ than products that face abrupt shift in demand.

Correct Answer Manufacturing

Your Answer Manufacturing

 

Select The Blank

Question ________ is one of the contractual entry modes in foreign countries

Correct Answer Assembling arrangement

Your Answer Assembling arrangement

 

Select The Blank

Question ________ dictate product changes resulting in change of raw materials

Correct Answer Climatic conditions

Your Answer Climatic conditions

 

Multiple Choice Single Answer

Question Which of the following is direct exporting channel?

Correct Answer Foreign retailers

Your Answer Foreign retailers

 

Multiple Choice Single Answer

Question Which of the following is considered for the comparison of international &

domestic distribution channel?

Correct Answer Environment

Your Answer Environment

 

True/False

Question In geocentric orientation, companies view different regions as different

markets.

Correct Answer False

Your Answer False

 

Multiple Choice Multiple Answer

Question What are the contents of a research proposal?

Correct Answer Purpose & scope , Research approach

Your Answer Purpose & scope , Research approach